Unit 7 Seminar NS499

Keys to Successful Marketing  Price  Brand  Packaging  Relationships

Successful PR campaigns  Planned  Continuous  Proactive  Clearly focused  Well-managed

Promotion  The communication you use to help others become familiar with you, your services or product.  Why is promotion so important to dietitians/nutrition professionals?

Promotional Tools  One-on-one communication  Public speaking  Logo  Business Owner  Writing for a publication  Business Cards  Resume  Brochures  Posters/Banners  Giveaways

Paid vs. Free Promotion  Free  Media  PSAs  Publicity  Paid  Yellow pages  NP, TV, Radio, internet

Common Uses of the Internet  Individual Therapy  Group Therapy  Listservs  Surveys

Professional Searching Programs  What is a dynamic webpage?  Deep web vs. surface web  Features of searching programs  Other search help  news services  Webpage change notification

Website Basics  Levels of website communication  1 st level: Informative  2 nd level: Interactive  3 rd level: Doing business

Purpose of Website??  Improve/create professional image  Better serve current clients  Attract new clients  Market Products  Provide educational materials

Choosing a Web Designer  Review portfolio  Obtain references  Ask for “a walk through”  Determine timetable  Determine cost  Go with your gut

Getting Started  Domain name  Server home  Website design  Graphics, animation, fonts  Interaction  Confidentiality

What Every Website Should Have…  Homepage  About/Bio  Navigation helps  References  Sponsors  Privacy/confidentiality  Contact information

Addition Concerns  Accessibility  Security  Protecting your content  Malpractice

Search Engine Optimization  Determining critical keyword phrases  Keywords  Power combinations  Tools to help

Search Engine Submission  Site submission services  Entering by hand

Promotion Methods  Signature File  Teaser Line  Discussion Groups  Newsgroups  webpage to a friend  Press Release  Links