1 Welcome to SEO Basics Click here to use the chat system. Please feel free to ask questions by typing them out here. Asking QuestionsListening to the audio Click here to listen by Internet or get the phone number to call.

Rod Holmes SEO Basics

3 Local Local Paid Paid Organic

4 Keywords On-Page SEO On-Site SEO Local SEO Organic SEO

5 Keywords On-Page SEO On-Site SEO Local SEO Organic SEO

Awareness Interest Learn Shop Buy

# Of Searches/Month Keywords Long-tail KeywordsHead Keywords

Keywords Longtail keywords are important! Keywords indicate intension

10 ✓ Keywords On-Page SEO On-Site SEO Local SEO Organic SEO

On-Page ‣ If you want to rank for a particular keyword, make sure you have one page dedicated to it. ‣ Optimize that page

13 ✓ Keywords ✓ On-Page SEO On-Site SEO Local SEO Organic SEO

Crawl-able Nav Site Speed robots.txt XML Sitemap Webmaster Tools Privacy Policy

On-Site ‣ Lots of small things to do ‣ Most of them are somewhat technical, but need to be done.

16 ✓ Keywords ✓ On-Page SEO ✓ On-Site SEO Local SEO Organic SEO

17

18 Build Citations ‣ Decide on your NAP (Name, Address, Phone Number) ‣ Who is on the map? ‣ Search for their (NAP). ‣ Note where Google has found them them around the web and get there too.

19 Build Citations ‣ Blog posts from local websites

20 ✓ Keywords ✓ On-Page SEO ✓ On-Site SEO ✓ Local SEO Organic SEO

21 Better ContentNo Spammy Links

Organic ‣ Slow...long-term goal ‣ Content ‣ Promote content ‣ Work on getting links

Rod Holmes SEO Basics

Follow us on Sign up for our newsletter chicagostyleseo.com

Sign up for a free website evaluation

‣ Deck will be available for download ‣ Webinar was recorded...available for download.