BUYER SELLER BUYER 93% of B2B buyers use search to begin the buying process. iMEDIA CONNECTION >55% of IT professionals “use social media to make better.

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Presentation transcript:

BUYER SELLER

BUYER 93% of B2B buyers use search to begin the buying process. iMEDIA CONNECTION >55% of IT professionals “use social media to make better decisions based on insights from like-minded professionals.” Toolbox.com 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. DemandGen Report. 90% of B2B technology buyers view online video. 80% read blogs. 69% are active in social networks. CustomerThink TODAY: INFO ABUNDANCE 2004—Today SELLER

Get on one of the most popular business destinations in the world Microsoft.com 275 Million unique global users/month

Partner Customer Demo Buy Try

Help customers discover you! Powerful traffic generation tool Microsoft web sites funnel traffic to the Microsoft Dynamics Marketplace Lower marketing costs compared to traditional marketing campaigns Available today in 29 countries Dashboard provides analytics detailing traffic and leads

Partner Customer Search Engines Microsoft.com Dynamics Product 400,000+ visits/month

1.Profile your Offerings in Pinpoint.com Get Listed My Dashboard 2.Test your Application 3.Achieve ERP Competency for Professional Services 4.Approved and listed in Microsoft Dynamics Marketplace 5.CfMD for better ranking 6.Provide 2 customer references per country or CfMD reseller

Prospect for leads and qualify opportunities. Develop customer requirements. Microsoft provides limited support. Finalize contracts & services. Sales cycle is long & customer waits months to realize value. Present and demo solution that fits customer needs. Use references and POCs to prove that the solution meets customer needs.

Proof = Successful Trial experience. Lower reliance on reference checks & POCs. Partners add value with guidance, demos customization and IP. Customers transact via credit card, invoicing & Volume Licensing. Faster sales cycle & ROI. Microsoft SSPs and Teleweb resources team with partners to support sales cycle. Digital / Traditional marketing & account engagement lead prospects to Trial

LearnLearn Connect & Get Support Generate Leads MSB

Learn more about Partner Tools & Services at the Microsoft Dynamics booth in the Solution Innovation Center (Expo Hall) & visit our presenting partners.