BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008.

Slides:

Advertisements

Similar presentations

An action oriented strategy against counterfeiting: a major challenge posed by organized crime to the world economy Presentation by Sandro Calvani Director.

Advertisements

Certification Industry Against Counterfeiting

U.S. Government Coordinated Approach to IPR Protection and Enforcement 4 th Global Congress on Combating Counterfeiting & Piracy February 3-5, 2008 Wayne.

4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)

1 4 th Global Congress, Dubai 3 rd – 5 th February 2008.

New Communication Technologies in the Fight against Corruption Rebecca LI Assistant Director of Operations Independent Commission Against Corruption Hong.

Enforcement of Intellectual Property Rights Protecting creation and innovation. Victor M. Guizar Consultant.

Preventing Infringement of Intellectual Property (IP) Rights in the Workplace Awareness raising to prevent infringement within [business name] September.

WHAI Origins A Provincial HIV Initiative for Women 3.

How can Parliamentarians contribute to a Positive Investment Climate? by Rainer Geiger Senior Regional Advisor, OECD 3rd Global Conference of Parliamentarians.

International anti-piracy conference to target G8/G20 action on IP theft Presentation by Jean Rozwadowski Secretary General International Chamber of Commerce.

Tobacco fraud media strategy Jonathan Hall, HM Revenue & Customs press office.

Office of the U.S. Trade Representative Kira M. Alvarez CHIEF NEGOTIATOR AND DEPUTY ASSISTANT U.S.T.R. For intellectual property enforcement.

Combating Counterfeit and Substandard ICT Devices November 2014 Geneva Technology Debate, Part 2: ICT Industry Perspectives and Anti- Counterfeit/Substandard.

Smart ICT: Taking it to the World. Information Industries Bureau (IIB) Agency of the Queensland Government within the Department of State Development.

Extensive Innovative World-Wide #1 Experience. Mission Statement 4advertising is a marketing and advertising agency that develops innovative solutions.

The economic impacts of counterfeiting Presentation for BASCAP congress December 2009.

Complete ACTA negotiations and implement in 2010 Expand counterfeiting and piracy database Enhance transparency and monitoring Build respect for IPR’s.

Empowering Tomorrow’s Consumers Consumers International World Congress May Hong Kong World Bank Global Program on Consumer Protection & Financial.

SAP Student Interest Group

Asia-Pacific Media Alliance for Social Awareness.

Media Planning and Buying

Enabling Success Through Better Supply Chain Design.

Introduction to Advertising History and Roles. What is Advertising?

First steps for a data protection commissioner: Some suggestions from New Zealand Katrine Evans Assistant Commissioner (Legal and Policy) Kuala Lumpur,

Data Privacy Day 2012 on Campus Jolynn Dellinger Program Manager, Data Privacy Day National Cyber Security Alliance.

Social Trade  If you ran a corporation, what would your three most important goals be? Rate them in order of importance. People trade anything.

SUMMARY OF TFEP STOCKTAKE ON EMERGENCY PREPAREDNESS CAPABILITIES AND NEEDS IN THE APEC REGION.

BASCAP: Launch of Report “Promoting and Protecting Intellectual Property in Nigeria” “The Dynamic Role of Intellectual Property in Promoting Innovation.

Essential Elements of Advertising

Marketing Essentials Essential Elements of Advertising

Society, Manufacturers and Governments Sustainable Development.

Linking the World Through Learning Anticorruption Country Knowledge Strategies Development Finance Economics Education Governance Health Journalism Private.

Responsible Care ® A Signature Ethic of the Global Chemistry Industry.

Wood Products Promotion – No Borders July 13, 2008 BC Wood Specialties Group.

Background Key Messages A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy.

Health and Safety Executive Health and Safety Executive Competence in Construction An Update Russell Adfield, HSE Construction Sector.

EU Product Safety and Market Surveillance Package A BIS perspective.

Phil Brownsord Region Director – South West EEF the manufacturers’ organisation How we support Manufacturing in the South West.

INTRODUCTION TO MARKETING. Moving goods or services from producer to consumer (selling or match-making) Goods, services and events Marketers must discover.

Marketing: It ’ s Your Business. Digital Safari Institute GreenBizz Project What is Marketing? Marketing is NOT sales, it leads to sales Marketing is.

History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence Charles Anastasia Orion Seafood International Inc. January.

Chapter 11 – International Marketing Mr. M. Goldberg, Martingrove C.I., 2012 Chapter 11 – International Marketing 11.1 – International Marketing Strategies.

Horsemeat, regulation and where next ! Role of FSA and LAs Horsemeat FSA’s key objective – to protect the consumer and food safety across UK Responsible.

Human + Knowledge = Business² Social Innovation in SME’s Dr. Rob Gründemann Professor of Organizational Configurations and Work Relations Research Centre.

Interruption to Engagement Saturday, June 04, 2016.

Company Experience of Working With State Market Surveillance Agencies Andriy Bublyk Procter & Gamble Ukraine External Relations Manager.

MARKETING experts INDUSTRY Some of our clients. Marketing translation is not just about translating the text into the target language, it’s about conveying.

Diamond Industry Rio Tinto Billy Pell Kelsey Zellner Christine Pope Meredith Woedl.

Needs from a user perspective; Statistical Needs from a Non-European/APEC perspective Workshop on improving Statistics on SMEs and Entrepreneurship Paris.

© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Georgia, Tbilisi. LTD Alborz Pooya +995 (592)

Technical Session 4 Child labour Endemic Countries: Challenges and Strategies.

Global spaces of knowledge in advertising and law professional service firms James Faulconbridge Department of Geography.

Your Company Logo Powerful and Persuasive. Goals of a Logo Your logo is a symbol that can provide consumers with instant and powerful brand recognition.

UNECE International Seminar on Product Safety and Counterfeiting November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

International perception of Corporate Social Responsibility Sofie Pedersen CSR Advisor Danish Ministry of Business and Growth.

1© Industrial Textiles & Plastics Ltd Richard Menage Chairman of Industrial Textiles and Plastics.

Creative Industries By Jenny Johnston. What is the creative industry? The Uk Government has a Department called the DCMS which is Culture, Media and sport.

 A government agent, agency or commission that has the authority to tell a business what it may or may not do.

SEO Services and Digital Marketing Agency in Indore Reaching Global Audience with Us.

Value of Advertising: Global Survey Results

Presentation by Daphne Yong-d’Hervé, ICC

Audio-Visual Sector: key skills, gaps & opportunities

 Software Engineering -KPVE provides high- quality software engineering services for all types of companies. We provide an array of solutions that help.

Introduction to Advertising History and Roles

The Media & How it Affects Our Decision Making

Tobacco fraud media strategy

Presentation transcript:

BASCAP Global Consumer Education Project Presentation by Jeffrey Hardy, ICC-BASCAP Coordinator 4th Global Congress, Dubai 4 February 2008

About BASCAP Better intelligence Improving transparency Connecting sectors Sharing strategies Standards for Govt performance Pushing for allocation of resources Improving awareness

Improving Awareness Multiple audiences & multiple mediums Much focus on governments The project Now recognize an important need to educate consumers: Risk of harm to them when they buy and/or consume fakes Their contribution to the problem every time they buy a fake

Improving Awareness Symbolism Messaging

Improving Awareness global collective action

What we are doing now Collecting example messages from around the world Industry associations for software, watches and music; regional anti-counterfeiting groups from the UK to Japan to the Gulf region; and governments from Canada to Hong Kong. Standardizing key messages Health & safety Links to organized crime Effects on economy, employment & growth Expert advice Corporate advertising experts Global ad agencies National anti-counterfeiting associations

Outputs Standardized, key messages Identifiable logo and/or slogan Media kit of products Outlets National anti-counterfeiting associations: new & small Companies: SMEs Value-added outlets (e.g., in-flight entertainment

Empowering business groups world wide

Contact and Contribute For further information Emily OConnor, - or - Tracy Faustin,