1. International perception of Corporate Social Responsibility Sofie Pedersen CSR Advisor Danish Ministry of Business and Growth

2. What is CSR? Corporate social responsibility is the responsibilities of companies for their impacts on society (EU Commission, 2011) –Respect for legislation, collective aggreements, and international conventions. –Dialogue with stakeholders e.g. local community, organisations, suppliers, and customers –Protect the environment –Transparency and accountability

3. What is CSR?

4. What is CSR? UN Global Compact

5. What is CSR? CSR is more…

6. Trend: Strategic CSR From philanthropy and risk management To strategic CSR –Integreted in the business strategy and adding value to the business

7. Trends: Code of conducts Globalisation: Companies in Europe and USA outsourcing production to low cost countries  less regulation and compliance to health, safety and environmental protection, human and labour rights,  Companies are urged to impose own code of conducts in order to avoid lower standards

8. Trends: Partnerships FROM risk management TO partnerships and capasity building in the value chain

9. Trends: Sector approach FROM: General CSR principles and the business case of CSR TO: Sector approach

10. Trend: Innovation Corporate Social Innovation –or eco innovation etc. Developing new business models to meet speciel consumer demands –e.g. olderly people, people with disabilities New markeds –products and services developed especially for the new middle class in the developing countries.

11. Trend: License to operate Especially extraction industries In Kenya companies has an obligation to the local society. In Denmark the farmers are now experiencing the same need to take care of the local communities in order to obtain license to operate

12. More than 50 percent of executives consider sustainability—the management of environmental, social, and governance issues—“very” or “extremely” important in a wide range of areas, including new-product development, reputation building, and overall corporate strategy McKinsey Global Survey, February 2010