3. Background

4. Key Messages A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy are supported by a healthy economy

5. Strategies Raise awareness of the benefits of economic vitality Connect job creation to economic vitality Brand Columbia as a “business friendly” community Promote doing business and buying locally Work with key partners to attract new businesses and support the growth of existing businesses

6. Tactics Range from the “traditional” to the “unexpected” Realistic execution plan Organic Will require leveraging partners and supporters

7. Show Your Support Incorporate the “It’s Your Business” logo in your print advertisements and direct mailings Audio “tag” available for use Link from your company’s website to the “It’s Your Business” page: www.ColumbiaMOChamber.com/IYB www.ColumbiaMOChamber.com/IYB Window clings Tell your story