Overview Welcome - Today's agenda 11:00 AM – 11:15 AMComstor Overview – David Ambrose 11:15 AM – 12:15 PMGuest Speaker John Hertel President, Exceleration Business Performance 12:15 AM – 12:45 PMDavid Ambrose, Comstor 12:45 PM – 1:30 PMLunch Room: Citrus Piazza 1:40 PM – 2:30 PMJohn Persico, RSA Security 2:30 PM – 3:00 PMBurns Cleland, e-Watch 3:00 PM – 3:15 PMBreak 3:20 PM – 4:15 PMRich Taylor, Cisco Systems 4:15 PM Rick Reid, Comstor IPD, Closing Remarks and Raffle

Overview Layered Security Optimized Training Program formulated around the LSO guide in your information packet –Selling to the CxO –Vertical Messaging –The Business Value Model Communicating security to non-technical decision makers –Competitive Messaging/Positioning –Building the Solution (The Products) Cisco Systems RSA EWatch –Quantifying the value (ROI)

Overview Layered Security Optimized What is Layered Security? –Layered Approach to selling complete security solutions incorporating complementary products with Cisco security solutions. –Ensuring that all exposed areas of the network are protected Perimeter, Authentication, etc Comstor’s first launch of Layered Security –Product-focused –Technical training program and tools –One of the most successful program initiatives Now - Layered Security Optimized expands the program with a focus on the selling aspects of security to the CXO.

Overview Layered Security Optimized New tools for the Business Decision Maker The Comstor Guide to Selling Layered Security Solutions New Layered Security Model for Business Decision-makers Secure Wireless ROI Calculators: Smarter Edge Technology Calculator Health Tech Edge Technology Calculator The Comstor Sales Guide to Layered Security Solutions Selling to the CXO Quantify the ROI and sell Risk Translate vertical trends into product messages Sell horizontal security needs

Overview Secure Wireless for Healthcare and Education Interested in entering the these space’s? –White Paper Need tools to grow your existing Healthcare and Education practice? –ROI Tool –Resources –Comstor Website –Solution Demo

Overview – World’s largest “ convergence networking only ” channel provider – Vendor-focused distribution strategy – Industry leader of branded, value-added services and support programs – Comstor locations in Chantilly, Va and Broomfield, Co. – Presence on every continent with 1,200 people strong Corporate Overview

Overview Complementary Products Security  e-Watch  Enterasys  netForensics  Radware  RSA Security  Tripwire Wireless  Enterasys  LightPointe  Motorola  Proxim  ReefEdge  SpectraLink Storage  LeftHand Networks Network Support  ADTRAN  APC  Avaya  Enterasys  NSI Software  Packeteer  PowerDsine  Symbol  Tripp Lite IP Telephony  3Com  ADTech  Avaya  GN NetCom  SpectraLink

Overview Business Intelligence and Support –Vertical Markets Profit-producing vertical market support in government, education and healthcare –Marketing Services Customer marketing services for awareness and lead generation –Training Branded, vital training programs in more formats than any other distributor

Overview Customer Marketing Services Full-service production and consulting capabilities that can augment customer’s services, or serve as primary support. We can be involved as little or as much as they like - the choice is theirs! –New technologies: web site design banner advertising mini-web promotions online lead generation and survey forms –Traditional media: direct mail print advertising corporate literature –Additional services: teleconferences telemarketing and more... multi-media promotions and displays messaging presentation templates promotional and corporate merchandise public relations

Overview Comstor’s Sales Organization Professional sales team Organization exclusively focus is on Cisco and Cisco complementary vendors Organizational structure maps to Cisco’s channel teams Comstor sales and sales support reps hold the following: –Cisco Product Solutions Essentials Certification (CSE) –Enterprise Sales Expert Certification –AVVID Sales Expert Certification –Security Sales Expert Certification –Cisco Service Expert Program No Requirement for a Tech Support Number!

Overview Logistical Strengths –Staging Same day integration, testing and shipping Identifies problems and reduces RMA’s Saves on shipping costs –Inventory Management Project-oriented, guaranteed inventory availability Build and hold - Provides complete integration and immediate availability Reseller-owned inventory stocking, tracking and handling –Private Labeling Asset Tagging Reseller’s logo on packing slips/blind drop-shipments –Custom Bundling Solutions Bundling multiple products and services under a single SKU Streamlines ordering and fulfillment process

Overview Enhancing Business with Professional Services –Staging-Integration –Phone support –On-site/remote Installation –Install Guides –Contract support programs –Value-added services such as automatic contract renewal services –Network design –Certification training and course development

Overview Thank You