1. Community Technology Centers Overview of Opportunity Community Technology Centers Overview of Opportunity

2. Agenda for Now Community Vision Product/Service Advertising Marketing Procurement/Distribution Funding Requirements & Resources

3. Community Vision E-Business Education: E-Curriculum Community Technology Centers Where are we going? Trends and Forces

4. Current Management Philosophy Collaborative Alliances Shared Ownership and Responsibility Socially Responsible Action Operational Integrity Synergistic Capacity Building Community Vision

5. Mission & Vision Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum. Best Practice Management Philosophy Collaborative Alliances & Partnerships Shared Ownership and Responsibility

6. CTC Products Web-based delivery services for: Bundled Curriculum Stand-alone Curriculum Modules Professional Services Training and Development Professional Career Enhancement

7. CTC and E-Commerce Source: ActivMedia

8. CTC E-Commerce E-Curriculum Packages Distance Learning Programs Professional Development Certification Programs On-site Adult Education GED acquisition Life-long learners Community Building Features Social Service Portals

9. Advertising Web advertising Push (email, messages to phones, pagers) Pull (buttons) Associated ad displays (banners on other sites) Search results No pop ups Traditional Advertising Trade publications Telephone Fliers mailed Displays/brochures in educational stores

10. Specialized Advertising Advertise to our specific audience Individuals Businesses Schools

11. Start Up Resources - Staff Internal or External Functions beyond start up Customer Service

12. Research Methods Secondary Research Resources Government agencies Industry leaders Research firms

13. Media Mix E-Media CTC news group e-mail live chat workshops Banners Search Engines Interactive presentations

14. Media Mix Direct marketing Salespeople Fliers Conventions Television Infomercials News Stories Public Interest

15. Media Mix Magazines & Direct Mail Educational and business Sponsorship programs Tutoring Spelling bee contests Scholarship contests

16. Measuring Results Web surveys Traffic Analysis software Sales figures Balanced Scorecard system

17. Procurement-Distribution Simplicity is key Cost savings up to 85% using eCommerce Low inventories Rapid delivery in-place (Web, Fed Ex etc.) Good customer support CRM is improved

18. How it Works

19. Web order is placed eBusiness workstation is notified Procurement workstation determines requirement w/eBusiness workstation Inventory technician verifies inventory availability Either ships on-hand inventory or orders from vendor (JIT) Notifies distribution workstation

20. Web order is shipped Distribution workstation accesses data base for shipping info Package is labeled and prepared for shipment to customer Tracking is activated ensuring delivery

21. CTC-On-line purchase eBusiness receives order Download package from our database Procurement verifies info and processes order on-line

22. Financial Requirements CTC / E-Curriculum Start-Up Budget Equipment – $450,000 Computers, Furniture, Infrastructure Personnel – $465,000 Service and Technical Staff Facility - $500,000 (Lease/Purchase) Building, Utilities, Services E-Curriculum Development – $500,000 Acquisition, Creation, Delivery

23. Funding Resources CTC start up grant $300k - $500k (with matching) Government Grants Corporations Foundations Angel Donors Fundraisers

24. Continuing Operations E-Curriculum Sales Membership Fees Subscriptions User Fees Consulting Fees Program Development Grants

25. Recap and Ruminate Trends in CTC Development E-Curriculum Opportunities Spectrum Academy – Mission Advertising & Marketing Procurement & Distribution Start-Up and Operations