Presentation on theme: "GFI Global Partner Program Jim Semersky Director of Channel Sales."— Presentation transcript:
GFI Global Partner Program Jim Semersky Director of Channel Sales
Why team with GFI? Growth Profitability Market Leadership Unparalleled Support A Win-Win Partnership >GFI will invest more to top contributing Partners that are committed to deliver business results
Program Objectives Growth >Our goal is to significantly grow in the SMB space >Recent price reductions have generated increased leads >Our focus will be on new license sales Coverage >120,000 Networks Managed >39 Million Seats installed >Our partners provide the coverage to scale Retained margin >New license sales are rewarded with increased margins >Deal Registration improves partner loyalty with increase margins on GFI’s higher MSRP products. Reward Investment >Tiered VAR program rewards partner commitment with tiered margins
Corporate Overview Founded 1992 Over 200 employees worldwide Offices in the US, UK, Malta, Australia, Hong Kong and Germany Over 200,000 customer installations worldwide Global network of Partners Product portfolio designed and priced for the SMB market Numerous industry awards
Global Partner Program Framework Account Management Partner Margins Deal Registration Product Training and Certification Partner Marketing and Sales Tools Partner Program Support Lead Generation and Qualification Try GFI!
GFI Global Partner Program Account Management All Partners have a dedicated Channel Account Manager Primary Role is New Business Development >Quarterly Business Reviews >Market Development Programs >Product and pricing updates >Training for Partner Sales and Technical resources >Lead Generation and Management >Assistance with non-standard orders
GFI Global Partner Program Margins Tiered Margins dependent on GFI Partner level Margins are determined by Partner revenue contribution Margins are calculated semi annually Partner Margins range from 25% - 35% on New License Sales
GFI Global Partner Program Deal Registration Available to all Value Added Resellers Focused on New License and New maintenance sales Maintenance Renewals do not qualify 10% additional margin to partners Opportunity must be >$2,500 Opportunity must close within 90 days of registration
GFI Global Partner Program Product Training and Certification Available to GFI Partners Worldwide Web based training Module on all products Partner certification established and tracked by GFI Courses typically take 60 minutes to complete GFI Leads are only provided to Partners who are certified in specific products Certificates of completion available for all students completing courseware
GFI Global Partner Program Marketing and Sales Tools Available to all Partners Worldwide Password protected Reseller Area Contents include >Product Pricing >Product Specific Literature with the ability to co-brand >White Papers >Case Studies >Reference Accounts >Press Releases >Recorded Partner Webinars >Live product demo calendar and registration >Support Phone numbers >And more!
GFI Global Partner Program Partner Support (1/2) Available to all Partners Worldwide Provided at no cost to Partners 30 day product evaluation available for customer download/evaluation NFR software available to Partners for use and customer support Partner technical support available via phone and email
GFI Global Partner Program Partner Support (2/2) Partner “Hotline” available for onsite questions Live Product demo’s available for Partners and their customers to assist with pre-sales questions Recorded product demo’s available for customer and Partner reference Channel Account Managers can facilitate customized webinars for Partners and their customer base upon request.
GFI Global Partner Program Lead Generation and Qualification (1/2) TRY GFI!!!! Partner driven lead generation process Maintains lead and opportunity ID for Partner ownership Leads are owned and managed by the GFI Partner If qualifications are met, leads can be registered by Partner
GFI Global Partner Program Lead Generation and Qualification (2/2) No cost to the GFI Partner TRY GFI becomes the Partner “call to action” on all campaigns Partner Channel Account Managers can assist in construction TRY GFI will be a requirement for “Find a Reseller” on the GFI Website Provides Partners will higher quality leads and solidifies ownership