Meg Swecker

 Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation

 Take the Survey:  Web Presence   Blog  Twitter  Facebook/My Space  Linked In

 Those who don’t know much or anything about social media  Those who are interested but don’t know how to use it  Those who don’t believe in the value that a social media strategy can bring to any site or business.

 Web 1.0 vs. Web 2.0 ◦ Information Age vs. Digital Age  Web 1.0 ◦ Information Web ◦ Content based ◦ Complicated to reach audience

 Web 2.0 ◦ Communication Web ◦ A two-way medium ◦ Easy to participate ◦ Transforms how we interact and consume ◦ The new source of expert information

 Traditional ◦ Print ads ◦ Radio/TV spots ◦ Direct mailing ◦ Billboards ◦ Trade shows ◦ Telemarketing

 Non-traditional ◦ Web-based Social Media ◦ Blogging ◦ Tweeting ◦ Social Networking ◦ Search Engine Optimization

 Brand + Channel = Revenue  Brand + Time = Revenue  Brand + Time + Channel = Advocates  Exponential Search Factor  Behind the Scenes Factor ◦ Trust  Customer Service has changes  Reputation is everything  Time spent  laws-social-media-marketing laws-social-media-marketing

 Content is a two-way street ◦ Tagging ◦ Letterhead  Keep it personal ◦ Be accessible  Take advantage of local social networks

 Learn globally  Use multi-media in every way possible  Create a social media timeline ◦ Business goals ◦ Audience ◦ Strategy ◦ Tools ◦ Measures

Social Media Comparisons How do different social medias compare? compare

 Blogs  Wikis  Podcasts  Videos  Photos

 Blogs  Wikis  Podcasts  Facebook  Twitter  Google

 Everything and AnythingAnything

 A Web 2.0 collectioncollection

 Page Title  Meta Data ◦ Description ◦ Key words  Alt Tags on images  Links are king

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