Developing Your Career as a Club Manager Jerry Kilby CCM, Chief Executive Officer, CMAE Arnaldo Cocuzza CCM, General Manager, Milano GC, Italy

Education is our focus The mission of the CMAE is to: –advance the profession of club management throughout Europe, –promote best practice in the club industry, and –provide a certification programme which recognises and rewards those club managers that can demonstrate the highest standards of knowledge and competence in club management.

Education is our focus An association for club management professionals, and A European family of club managers associations –Our network represents over 6,500 club managers –In 28 countries throughout Europe

Education is our focus One of the core objectives of the CMAE is to ensure that all club management education is: Structured –There must be a planned programme, teaching to the required standards in a logical order Relevant –Subjects taught must be relevant and appropriate Accessible –Offering competitive value for clubs and individuals

5 To do this, the CMAE has been working with 22 different organisations across Europe Club managers associations and sports governing bodies The network has grown to 6,500 club managers in 28 countries Our partners will be delivering the CMAE curriculum in their own countries, either in English or in their own local language

Certification Certified Club Manager (CCM) –An aspirational benchmark for club managers to work towards –International standards agreed by USA, Canada, Europe, South Africa, China and Australia –First CCMs in Europe in 2008

A structured pathway of education To take club managers through to Certification

Ten Core Competencies Club Governance Food & Beverage Management Accounting & Financial Management Human & Professional Resources Strategy & Leadership Inter-Personal Skills Membership & Marketing Golf, Sports & Recreation Management Facilities Management Statutory Compliance

Five Day Courses A programme of five, 5-day courses –Curriculum based on the CMAA’s Business Management Institute (BMI) curriculum BMI 1 to BMI 5

Club Management Levels One and Two will be offered to our partners to deliver in their country The CMAE Club Management Diploma will be optional after completing both courses

The remaining three courses will be delivered by the CMAE and staged at appropriate learning locations The CMAE Certified Club Manager (CCM) exam optional after completion of 4 courses

Five Day Courses Monday to Friday, 6-8 hours a day Classroom based learning Residential – accommodation will be included Faculty from the club business and academic partners

Pilot Courses Presented by the Scottish Golf Union Club Management – Level One –Stirling, Scotland –October 31 – November 4, 2011 –March 12 – March 16, 2012 Club Management – Level Two –Stirling, Scotland –March 12 – March 16, 2012 Course dates and location for winter 2012 /13 to be announced in early 2012.

Plans for Europe – Venues –CMAE Club Management Level One At various locations around Europe –CMAE Club Management Level Two At various locations around Europe –CMAE Food & Beverage Management Hotelschool, The Hague and Les Roches, Marbella –CMAE Golf Management St Andrews, Scotland and Madrid, Spain –CMAE Strategy & Leadership Capital cities of Europe (London, Paris, Rome……)

Venues CMAE Club Management Levels One and Two: Scotland England Sweden Spain Italy Ireland France Portugal

Further details CMAE website Recently updated with full details of the MDP Download a brochure CMAE Newsletters Will keep members informed of developments, courses, dates and venues

Education is our focus The CCM Exam: –Exam Day: Part One – a multiple choice exam of 200 questions Part Two – questions on a case study, candidates must provide detailed written answers –Pass Mark: Minimum 50% in all 10 subjects Minimum 70% overall

Education is our focus The CCM Exam: –CCM exams are held twice a year March/April and October/November –Managers can sit exams locally Proctored at a local university or college Same date & time as others across Europe –Managers can register to take CCM exam anytime Registration forms on website

Education is our focus Eligibility to take the CCM Exam Applicant must fulfil 4 requirements: 1) 6 years in a management role at a club (with a minimum one year as a CMAE member) 2) Attendance at one World Conference (USA)

Education is our focus Eligibility to take the Exam continued: 3) 200 Education Credits College and University courses; trade and professional qualifications; seminars, workshops and conferences 50 Association Credits Membership; service on boards/committees; supporting your association; writing articles; giving presentations 50 Additional Credits Either Education or Association Credits Credits for experience (5 per year, max 50) will end in 2016

Education is our focus Eligibility to take the Exam continued: 4) Completion of CMAE Management Development Programme: Currently – One course (BMI International) After 1 st January 2013– Two MDP courses After 1 st January 2015 – Three MDP courses After 1 st January 2017 – Four MDP courses

“Education is an ornament in prosperity and a refuge in adversity” Aristotle

Any Questions ? Thank you for listening