Marketing Plan Outline Paul Murphy

Executive Summary Overall Strategy e Replete.com is a concierge-like cloud-based company serving lawyers working as solo practitioners or in small firms. e Replete.com

Executive Summary Overall Strategy (continued) They may operate either completely from a virtual law office (VLO) platform, a mix of virtual and traditional practice, or totally traditional.

Executive Summary Overall Strategy (continued) The company is able to perform almost any paralegal and administrative tasks the clients need, freeing up their time to develop their practice and broaden their client base.

Executive Summary Overall Strategy (continued) Lawyers will welcome our service as it provides savings to the client and increased profit for the lawyer.

Executive Summary Services Services include quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services provided through e Replete.com by a network of non-lawyer legal professionals (NLLP) and virtual assistants (VA). e Replete.com

Executive Summary The Company e Replete.com e Replete.com will be a home-based business with Paul Murphy as the sole proprietor. After it is self-sufficient, or after Debbie Murphy receives her CPA, e Replete.com will convert to a partnership and register as an LLP. e Replete.com

Executive Summary The Company (continued) e Replete.com e Replete.com will then expand its services to include accounting, financial management, and tax services to lawyers.

Executive Summary The Company (continued) Lawyers will contact e Replete.com through the company's website with a task request. e Replete.com

Executive Summary The Company (continued) e Replete.come Replete.com will immediately clarify, if necessary, the specific parameters of the task, including jurisdictional particulars and the required turn-around time.

Executive Summary The Company (continued) An agreement will be provided the lawyer that spells out the task and all particulars including the cost

Executive Summary The Company (continued) Upon receiving approval of the agreement, e Replete.com will issue a RFP to its network of NLLPs and Vas. e Replete.com

Executive Summary The Company (continued) e Replete.come Replete.com will approve the best proposal and issue a contract to the NLLP or VA awarded the job.

Executive Summary Brand Statement and Key Message “To contribute to your success – Our business lets you get on with yours.”

Executive Summary Brand Statement and Key Message (continued) This statement appears on the website and will appear with any advertising.

Executive Summary Brand Statement and Key Message (continued) It means to convey that eReplete.com is the lawyer’s one stop shopping source for quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services.eReplete.com

Results of External and Internal Research The only research done so far was accomplished by discussing the idea of e Replete.com with legal professionals for their feedback. e Replete.com

Results of External and Internal Research (continued) The results have been positive. As part of my course study at DU, I initiated a directed research focused on this project and under the mentorship of an online business owner and attorney in Chicago.

Executive Summary Results of External and Internal Research (continued) Surveys using tools like SurveyMonkey to elicit responses from lawyers and NLLP are an option. Also, initiating a group on LinkedIn to discuss this idea with NLLPs, as well as eliciting responses from VAs on VirtualAssistantForums.com. VirtualAssistantForums.com

Description of the Target Market e Replete.come Replete.com will target two ends of the legal community. Lawyers are at one end and NLLPs and VAs are at the other.

Description of the Target Market (continued) The lawyers need not have a virtual presence, except with e Replete.com. e Replete.com

Description of the Target Market (continued) But attention will be placed on seeking the business of virtual law offices or those firms with some virtual presence as well as a traditional platform.

Description of the Target Market (continued) The NLLPs and VAs will interact with e Replete.com via the internet and secure portals, if necessary. e Replete.com

Strategies and Tactics Public Relations Social media, the website and the blog are used to shape and maintain the image of e Replete.com. e Replete.com

Strategies and Tactics Public Relations (continued) When appropriate and available, articles will be submitted to reputable blogs and e-magazines for publication.

Strategies and Tactics Public Relations (continued) E-books on relevant topics will be published on Amazon.

Strategies and Tactics Branding The brand phrase -- To contribute to your success – Our business lets you get on with yours – will be used wherever the business name, e Replete.com, appears. e Replete.com

Strategies and Tactics Branding (continued) The main phrase -- Our business lets you get on with yours – will sometimes be used alone.

Strategies and Tactics Advertising Involvement with Twitter, Facebook and LinkedIn is one form of advertising.

Strategies and Tactics Advertising (continued) Active participation on VirtualAssistantForums.com is another form of advertisement.VirtualAssistantForums.com

Strategies and Tactics Advertising (continued) e Replete.come Replete.com and MURFEZbLAWg can be promoted usingMURFEZbLAWg Squidoo, Manta, Google AdWords and Google AdSense.

Strategies and Tactics Social Media e Replete.come Replete.com has a presence on Twitter and Facebook. Both will post entries made in MURFEZbLAWg.Twitter FacebookMURFEZbLAWg

Strategies and Tactics Blog The blog, MURFEZbLAWg, is devoted to discussions that concern lawyers, NLLP, and VAs.MURFEZbLAWg

Strategies and Tactics Blog (continued) The website may also have a blog specific to topics that arise on the website. But there will be a link to MURFEZbLAWg. MURFEZbLAWg

Strategies and Tactics Web site The website for e Replete.com is still under construction but can be reached by clicking on the sight. e Replete.com

Strategies and Tactics Web site (continued) MURFEZbLAWg MURFEZbLAWg will link back to the website and vice versa.

Strategies and Tactics Action Plan The most important objectives for the months prior to the launch date of January 1, 2014, are:

Strategies and Tactics Action Plan (continued) 1.Finish e Replete.com. e Replete.com 2.Create a LinkedIn group aimed at NLLPs and VAs to discover and create interest and the e Replete.com concept. e Replete.com 3.Use Twitter to generate discussion with lawyers about the e Replete.com concept. e Replete.com

Strategies and Tactics Action Plan (continued) 4.Post relevant articles on MURFEZbLAWg and original writings to create a perception of your expertise.MURFEZbLAWg 5.Use Camtasia (or a similar software) to make instructive and informative videos to post to MURFEZbLAWg or e Replete.com and to YouTube.MURFEZbLAWg e Replete.com 6.Use SurveyMonkey (or a similar site) to construct simple surveys to send to lawyers to create interest in the e Replete.com concept. e Replete.com

Strategies and Tactics Action Plan (continued) 7.Investigate working on collaborative activities to network with lawyers, NLLPs, and VAs. 8.Become active on VirtualAssistantForums.com.VirtualAssistantForums.com

SWOT Analysis Develop a SWOT analysis by the end of the summer for a more clear picture of what needs to be accomplished before the launch date of January 1, 2014.

Budget No budget is needed to proceed through the summer, anyway. Within two months of the launch date, all budgetary considerations must be revisited.