1.  GEETHA P

2.  Originally coined by Tim O’Reilly Publishing Media  Second generation of services available on www.  Lets people collaborate and share info online in previously unavailable ways  Changes ‘the way’ Software Developers and end-users utilize the web  Does not refer to any specific technological advancement

3. TWO WAY COMMUNICATION  Read / write web  People are readers / writers and share their views  Creates conversation between people WEB SERVICES  Establishes Machine to machine interaction  Communication using API

4. TWO WAY COMMUNICATION Eg..  Blogs  Photo / video sharing  Social networks WEB SERVICES Eg…  G mail  Google  Google Maps  Google search engine

5.  Web as a platform  Democratization of web  Distributing Info

6.  Provides a service rather than a product  Netscape Vs Google Netscape Browser as a product Packaged and sold Google Multi platform service No selling and packaging Middleman between internet servers and a user

7.  Provides a service rather than a product  Double Click Vs Google Adsense Double Click Internet Advertising Solutions Company Used for Digital Marketing Formal Marketing by selling website space Google Adsense Completely free Create a website using Eblogger Host advertisements related to your data Earn revenue through PPC

8.  Refers to how people access and contribute to Internet  Emphasizes importance of people’s interactions  Opportunity to contribute to Internet  Harnessing collective intelligence

9.  Wikipedia  Enter info  Modify existing info  Delete sections of info

10.  Wikipedia  Fully public – anyone can edit  Fully private – access can be restricted to small or large groups  Hybrids – public viewing but editing is restricted on some/all sections

11.  Social Bookmarking is a way of saving and viewing your favorite articles online  The most commonly used social bookmarking site –delicious.com  Helps to bookmark all your favorite websites in one location  Centralized service  Enables easy search of all your favorite articles wherever you are

12.  Tagging  Labels that allow users to associate info with particular topics  Adding tags to any type of digital resource

13.  Photo sharing site that has extensive use of tagging  Common database for both pictures and tags  Centralized service  Incorporates tag clouds  Enables easy search, filtering and exploring due to user generated tags

15.  Organization of data based on users tags  Different from Taxonomy,the formal hierarchical organization of data  Folksonomy –power to people  Flipside - Tagging and folksonomies create flaws that other formal classification systems eliminate  Ex. Taxonomy(library)Vs Folksonomy

16.  Open Source Software  Allows anyone to access code created by others  Free to modify code created by others  Acts as an efficient tool for testing software

17.  Dynamic web pages  Highly interactive  RSS  Blogs

18.  Blogs  WEB LOG Personal Home Page in diary format Organized in reverse chronological Reaches out to many netizens Effective way of distributing info Blogger sees the most recent entries Uses Permalinks

19.  RSS Rich Site Summary Rich Site Summary RSS feeds or news feeds RSS feeds or news feeds News headlines with links to full articles News headlines with links to full articles Read with news feed software Read with news feed software

21.  Retronym  State of www before web 2.0  No dynamically generated content

22.  Static websites  Traditional websites Vs Blogs  Non interactive  World book Encyclopedia Vs Wikipedia  1.0 applications are proprietary which users can download- cannot modify  Netscape Vs Firefox

25.  Yes. Definitely  Pages for Restaurants / Hotels – need to make amendments rare  Certain info sources need to be rigid – otherwise user can vandalize info like in Wikipedia.

26.  Like a personal assistant  Search based on CONTEXT rather than key words  Richer and more relevant experiences

27. Richer and more relevant experiences

28.  Semantic Web  Tim Berners-Lee’s view of web  Search based on both key words and CONTEXT

29.  A piece of jargon  Nobody even knows what it means  Retrospective concept  Marketing gimmick