GATORADE Corporate Overview

How Gatorade came about: – A University of Florida assistant coach wondered why his athletes where not performing at their best and asked researchers to figure out why. – Researchers found that the players were losing electrolytes and fluids through sweat.

The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

Company Gatorade is also a product of Pepsi's and is its 4th largest brand as of In 1983 Gatorade was deemed the official sports drink of the NFL (A title it still holds today)

Target market – Mainly athletes – Aged 18 – 25 – Sports like: Soccer, basketball, baseball, track & field, football, tennis, etc. – Income does not matter. Other – Kids, teenagers, adults – Anyone that wants to be adequately hydrated – Gatorade helps putting back electrolytes and fluids fast

Competitors

Collaborators Retail & Grocery Stores:

Collaborators Convenience Stores:

Collaborators Official Sport Drink of:

SWOT Strengths Strong Market share official energy drink for the NFL Good reputation and pricing Weaknesses 1 2 3Opportunities Expanding into the African market Creating a new product line Adding an MMA athlete as a sponsored athleteThreats Possible new Taxes Energy Drink growth in popularity SWOT

Questions & Answers

Gatorade Company history How Gatorade came about: A University of Florida assistant coach wondered why his athletes where not performing at their best and asked researchers to figure out why. Researchers found that the players were losing electrolytes and fluids through sweat.

History continued The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network ProvidersOpportunities Emerging Markets Providing Ladder for GrowthEmerging Markets Providing Ladder for Growth Scope in Retail SegmentScope in Retail Segment Innovative Products & DesignsInnovative Products & DesignsThreats Theft of Digital ContentTheft of Digital Content Absence of multiple Distribution networkAbsence of multiple Distribution network Intense CompetitionIntense Competition SWOT Apple SWOT Analysis

Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network ProvidersOpportunities Emerging Markets Providing Ladder for GrowthEmerging Markets Providing Ladder for Growth Scope in Retail SegmentScope in Retail Segment Innovative Products & DesignsInnovative Products & DesignsThreats Theft of Digital ContentTheft of Digital Content Absence of multiple Distribution networkAbsence of multiple Distribution network Intense CompetitionIntense Competition SWOT Apple SWOT Analysis

Threats Possible new Taxes Energy Drink growth in popularity Marketing keeping the Interest of targeted customers