1. For The People

2. Tommy Hilfiger About the company Own by Phillips-Van Heusen
Tommy Hilfiger Corporation Founded in 1984
Presence in more than 90 countries and more than retail stores
Products – Clothing, sportswear, denim, and a range of accessories,fragrances and home furnishings.

3. SWOT Analysis
Strength 1. Strong Recognition being a Global Brand 2. Strong distribution Network globally 3. Presence in more than 90 countries and more than 1000 retail stores in North America, Europe, Central and South America and Asia Pacific. 4. Designs by reputed designer Tommy Hilfiger 5. Associations and promotion from popular celebrities 6. Advertising and brand visibility is very popular

4. Weakness
Segment has huge competition from established brands hence brand switching is high 
Brand Protection and Maintenance  Costs are high

5. Increasing amount of disposable income in emerging economies
Opportunity
Expansion of Stores.
Increasing amount of disposable income in emerging economies

6. Threat Intense Competition from international brands
Economic slowdown which will cause reduction in demand for premium priced products
Constantly changing fashion trends means inventory issues

7. Marketing Mix

8. Product
Full frame
Different type of sunglasses with variation in colour and design
Frame less
Half frame

9. Price QUALITY PRICE HIGH MEDIUM LOW Premium High Value Super Value
Over Charging
Medium Value
Good Value
Rip – Off
False Economy
Economy
QUALITY

10. Place Online shopping website. Shopping malls. Outlets.
Optical stores.

11. Promotions Promoting through new letters on e-mail.
Keep the customers engaged.
Create a buzz about the product before the launch by coming up with online competition.
Focus on social media as the main platform for promotion.

12. Segmentation Behavioral Demographic-
Consumer seeking a new interpretation in Classic American Style
Demographic-
Men
Women
Kids

13. Targeting
Undifferentiated

14. Thank you