2.  Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.

3.  The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions  The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions.

4. Macintosh personal computer, OS X, iLife, iWork, iPod, iTunes, iPad, iBookstore, Mac Book Pro, Mac Book Air, & Etc…  Apple is leading the consumer technology world with its revolutionary Macintosh personal computer, OS X, iLife, iWork, iPod, iTunes, iPad, iBookstore, Mac Book Pro, Mac Book Air, & Etc…

6. Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings. Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings.

7. Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network ProvidersOpportunities Emerging Markets Providing Ladder for GrowthEmerging Markets Providing Ladder for Growth Scope in Retail SegmentScope in Retail Segment Innovative Products & DesignsInnovative Products & DesignsThreats Theft of Digital ContentTheft of Digital Content Absence of multiple Distribution networkAbsence of multiple Distribution network Intense CompetitionIntense Competition SWOT

8. P/E 27.44 EV/EBITDA ( Evolution/ Earning before interest, taxes, depreciation, and amortization ) 18.06 Return on Equity (%) (Return on net Value of its risk based capital) 28.03.00 Debt/Equity.00 Operating Profit Marin (%) (Ratio used to measure a company’s pricing strategy & Operating efficiency) 27.36 Dividend Yield (Return investment for a stock ) NA

9.  Apple Inc. competes with big companies such as: Microsoft, IBM, Motorola, Dell Inc., Hewlett- Packard Company, Teradata Corporation, Lexmark International Inc., Silicon Graphics International Corp. Nice- System Limited Company, Socket Mobile Inc., & Etc…

10.  The company’s customers are primarily in the consumer, SMB, education enterprise, government & creative markets. Apple is focused on expanding its market opportunities on mobile communication & media devices, including iPhone & iPad.

11.  Apple Inc. utilizes a variety of direct & indirect distribution channels, such as its retail stores, online store, & direct sales force, & third-party cellular network carrier, wholesalers, retailers, & value- added resellers.

12.  Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S.  Apple Inc. supplies & manufactures many of components by sole- sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.