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Site mapping What is it? A New Standard: Search Engine Giants Adopt the XML Protocol In 2005, the search engine Google launched the Sitemap 0.84 Protocol, which would be using the XML format. A sitemap is a way of organizing a website, identifying the URLs and the data under each section. Previously, the sitemaps were primarily geared for the users of the website. However, Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently.

Site mapping To encourage other search engines to adopt the XML protocol, Google published it under the Attribution/Share Alike Creative Commons license. Its efforts paid off. Recently, Google happily announced that Yahoo and Microsoft had agreed to "officially support" the XML protocol which has now been updated to the Sitemap 0.9 protocol and jointly sponsored a site setup to explain the protocol. This is good news for website owners, and an applaudable sign of cooperation between known competitors. The shared recognition of the XML protocol means that website developers no longer need to create different types of sitemaps for the different search engines. They can create one file for submission, and then update it when they have made changes on the site. This simplifies the whole process of fine-tuning and expanding a website.

Site mapping (Google defined) Sitemaps are particularly helpful if: Your site has dynamic content. Your site has pages that aren't easily discovered by Googlebot during the crawl process - for example, pages featuring rich AJAX or Flash. Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.) Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.

Site mapping (Google defined) You can also use a Sitemap to provide Google with additional information about your pages, including: How often the pages on your site change. For example, you might update your product page daily, but update your About Me page only once every few months. The date each page was last modified. The relative importance of pages on your site. For example, your home page might have a relative importance of 1.0, category pages have an importance of 0.8, and individual blog entries or product pages have an importance of 0.5. This priority only indicates the importance of a particular URL relative to other URLs on your site, and doesn't impact the ranking of your pages in search results.

Site mapping allows you to: Build your Site Map online using (XML, ROR, Text, HTML) Create an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better. Create a Text sitemap to have a plain list of all your pages. Create a ROR sitemap, which is an independant XML format for any search engine. Generate an HTML site map to allow human visitors to easily navigate on your site.

Site mapping Website to generate xml map Does it in 4 parts >Gets your url >Completely web crawls site >generates xml code – showing site info, broken links etc..this you put into a public folder on your site >upload code also Google (Webmaster tools)

Site mapping (Sample xml code) <urlset xmlns=" xmlns:xsi=" xsi:schemaLocation=" daily daily daily daily

Site mapping (Getting Zoned!) Maximize your Ad Potential/Hit Rate Potential >>Ad Speed.com -)Ad Speed.com Relationships between entities -’Da playaz- Zones vs. Groups Ads Campaigns Advertisers

Site mapping (Getting Zoned!) Tools to create entity relationships Xentrik development express modeler MsAccess

Site mapping (Getting Paid!) (Developer Central)

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