Staying Relevant in Digital Era Isriya Paireepairit 24 August 2012.

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Presentation transcript:

Staying Relevant in Digital Era Isriya Paireepairit 24 August 2012

Introduction Isriya Paireepairit o o Educations o Computer Engineering, Kasetsart University o Master of Information Management, Sheffiled University Work Experiences o Blognone o Siam Intelligence Unit (SIU)

Printing Industry in Digital World

Reality of Digital Publications For Users o Cheaper o Easier o Anywhere, anytime For Publishers o Printing and distributing cost down o Production cost stay the same o Much less profit Reality o Users will go digital anyway o How can publisher survive?

Economics of Books

Online Business Models Very few options Advertising Paid Content o Micropayment - pay by article o Subscription

Building New Ecosystem Amazon Kindle Ecosystem Cheap E-reader Wireless Delivery Service Self-publication System Large Book Information Silo o Metadata o Reviews

E-books vs Paper Books Sales Number from Amazon.co.uk o 114 E-books vs 100 Paper Books o First half of 2012 o Survey from Pew Research o Average number of books read in 12-month  eBook: 24  Paper book: 17 o Market share  eBook 17% vs Paper Books 72% o eBook reader owners: 19% o

Ebooks in Thailand Mainly for Magazines & Newspapers Co-operate with Mobile Operators

E-Textbook

Information Management

Old vs New

Google's Vision organize the world’s information and make it universally accessible and useful.

Organizing World's Information Web (text, image) Video (YouTube, video archive) Books (Google Books) Academic Papers (Google Scholar/Patent) News (Google News) (Gmail) Maps & Location (Google Maps/Earth/Street View) Social Activities (Google+)

Making It Universally Accessible

How Can We Stay Relevant? Information Access is easier o But Information Literacy is harder Transforming into "Information Specialist" o Librarian + IT (not Computer Scientist)

Resources Newspaper Economic Action Plan Math of Publishing Meets the E- Book ml Blogs o o o