Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013 Frank West Front end web developer Lover of
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Types of forms Trying to find something Search Filters Conversations Comments Reviews Chat Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
More forms Giving you something Add to basket Checkout process Sign up Newsletters Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
In fact, there are loads! Other Contact Login Negative experience Forgotten password Complaints Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013 Understand your audience
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Left aligned More cognitive loading Easier to scan Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Right aligned Less cognitive loading Harder to scan Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Above the field Can view label and field at the same time Much faster to complete Long forms look even longer Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Things to think about Short vs long forms The visual impact of the website design Form complexity – Radio Buttons – Check boxes – Drop downs Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
More things to think about… Audience – Device being used Field zoom – Browsers – Experience – Helping you / Helping them? – Region Consistency – Which forms are most important? Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Quick and easy Show progress Need certain data? Explain why. Clear terminology – "Shop more" and "check out now" are better than "continue" Be friendly, not forceful Make it easy – If just need the year, don't ask for the date Every field can cost a sale – What business reason is there for that data? Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013 Concept by Moby
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
No one likes to be called stupid Keep error text succinct Highlight error fields Keep errors within the viewport Tell users how to fix the error Show progress Track errors with analytics Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
It never ends Keep formats the same when requesting real data What is the value for the user? Optional registration Tricking users to do things is easy – But what do you gain? The perceived experience – Security badges New form elements Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013
It is easy Understand their needs and give them the right, personal experience. Forms - Getting the most out of your website visitorsby Frank West, 6 August 2013