Presentation to Portfolio Committee, Department of Sport & Recreation Mass Participation Programme Cape Town – June 2004 Phumza Maweni & Wayne Phillips

SPORT for ALL History Operating in Development Sport in Communities since 1994 Initially Facilities Based Concept as the Catalyst for Coaching Children Commenced Coaching in Cato Manor 2001 Mid 2002 – Funding Relationship with Umsobomvu Youth Fund 2003 – Skills Programme commenced at Cato Manor (63 learners) Certificate Course at Tertiary Institution Comprehensive Life Skills Programme Mentorship Work Exposure and Experience

SPORT for ALL

SPORT for ALL Misconceptions Ownership – currently 57.5% and soon to be 70% owned by HDI’s Governance and Management – profile of Board Directors’ / Owners’ Self enrichment Invested over R10m into this concept Flawed Product – have identified that it has shortcomings and supplemented these Non delivery – only lacking a comprehensive deployment plan

SPORT for ALL Future Consortium with Container Man – Mobile Gyms Delivery Franchise concept throughout South Africa Training and Upskilling Trainers and Adminstrators Job Opportunities throughout communities of SA Laureus funded center with Starfish – Katlehong Currently finalising partnership with Australian Sport Commission – Active Community Clubs in Africa British Council – training of young leaders programme: life skills HP I-Community Centre – Mokopane Starfish Sport – Aids Orphans

SPORT for ALL CONSORTIUM Franchise Model ‘One Stop Shop’ – multisport programme En-franchising: empowerment through franchising Perfect exit strategy for 60 Umsobomvu funded trainees Involves Government, Private Sector in a Public Private Partnership Roles Training, Project Management and Fundraising – Sport for All Supply of Sport equipment & kit, Fundraising – Container Man Government – funding partners International – best practices and training material, resources Perfect mechanism for a quick national rollout

SPORT for ALL CONSORTIUM Franchise Model SFA / Container Man Consortium Auditors to Manage & Distribute Funds Provincial Captain Regional Captain Area Captain Community Captain SFA to train Regional Rights Package FUNDS FLOW Community FUNDS FLOW Government Corporate Self employed Employ trainers

SPORT for ALL CONSORTIUM Benefits Full Time Jobs – Franchise training and standard maintenance Contract coaching positions –Coaches receive coaching accreditation –Coaches receive life skills training Fitness Center / Gym for community use - trained personnel attendant Weekly coaching and training for children and youth in multiple sports Regular competition for all participants at the centre Development of sporting champions and community role models Likely reduction in crime and juvenile delinquency Custom Designed Life skills programmers aimed at combating HIV /Aids and substance abuse Building communities from the bottom up through sport

SA SPORT DEVELOPMENT a snapshot Responsibility currently resides with federations and clubs Focus is on Sports Development rather than SPORT as a TOOL for DEVELOPMENT Facilities based with few programmes to support facilities Little outsourcing of Development programmes – mostly in-house Lack of continuity from National Academy level down to exposing the child to sport and play at school Questionable sustainability of programmes Plenty of ‘one off’ sponsor and media driven events Duplication – confusion of funders & communities

SA SPORT DEVELOPMENT Current Programmes Ussasa – tournaments Young Champions Love Life – tournaments Playing for Peace – games Provincial Programmers SCORE Siyadlala HP I-Community Starfish – 35 Aids Orphans centres Active Community Clubs Dreams and Teams Sport for All Playsport Superstart Junior Dipapadi

SO WHAT DOES THIS MEAN? Government needs to seriously consider driving development – this will allow the federations to focus on high performance Multi Sport perspective is needed for sustainability Linkages needed between all the independent programmes and government’s mass participation programme Needs to be co-ordination across programmes to ensure that there is no longer duplication of efforts and resources Focus needs to shift from not merely playing the game to sport as a tool for development of communities and the individual Central long-term objective should be to make national teams representative of the population

SO WHAT DOES THIS MEAN? Government best practice in other departments needs to be observed – employ contractors to implement government’s vision At the stage where a common programme must be identified and a suitable delivery agent appointed to ensure that this programme is a sustainable success Implementing agent needed – oversee, co-ordinate and rollout mass participation programme Need to co-ordinate BSRP with communities and programmes Duplication – needs to be managed and optimised Relationships across all levels of government

VALUE CHAIN School Sport Mass Participation Programme Colleges of Education Provincial Academy National Academy FoundationParticipationPerformanceExcellence Talent Flow GovernmentFederations

SPORT for ALL CONSORTIUM What Does it Offer? Experience – knowledge, workable model, mistakes! Exposure across the board – upskilling, capacity building and programmers Sustainability – funding and leverage Credible – partnerships, 5 years old Relationships – ideally positioned to co-ordinate the various mass participation initiatives Independent Marketing and branding skills – social marketing Synergies of rollout – KZN expansion & national rollout Unique franchising model

WAY FORWARD - Proposed Internal Agreement – Sport and Recreation SA Need for an Implementing Agent Sport for All / Container Man consortium Allocate Mass Participation Budget to Consortium Agree terms of appointment – SRSA & consortium Roles of SRSA, Provinces, Municipalities, other parties, SFA Budget Pilot Sites and extent of rollout need to be agreed

We make a living by what we get, but we make a life by what we give. Norman MacFinan