2. REAL OPPORTUNITY Young people drive the epidemic
Two-fifths of the population is under twenty
Over 95% of fifteen year olds are not infected with HIV

3. Stop new infection in young people and the epidemic deflates

4. Young population creates prospects for rapid change
Source: Statistics South Africa, 2002

5. Almost all (>96%) of 15 year olds are HIV negative
Males
Females
95% Confidence Interval
Age 15
Age 16
Age 17
Age 18
Age 19
Age 20
Age 21
Age 22
Age 23
Age 24
Source: National HIV and Sexual Behavior Survey of year olds, 2003

6. Drivers of high risk behaviour
20%SHIFT TO LOWER RISK
COERCION
PEER PRESSURE
SEX FOR MONEY
LOW SELF-ESTEEM
NO SENSE OF FUTURE
LACK OF PARENTAL COMMUNICATION
POVERTY
LOW EDUCATION
HIGH RISK
MEDIUM RISK
LOW RISK

7. loveLife’s logic
Substantially reduce (>50%) HIV infection in teenagers to trigger the tipping point in the overall infection rate

8. YOUTH LEADERSHIP AND MOBILIZATION
RESEARCH & EVALUATION
Prevalence, behavioral & market research
MEDIA
TV, Radio, Print, Outdoor, web
SERVICES
Helpline
Youth centres
Teen friendly clinics
Franchise
loveLife Games
Love Tours & Love Train
OUTREACH
YOUTH LEADERSHIP AND MOBILIZATION
groundBREAKERS
loveLife – a new
lifestyle brand for young South Africans
loveLife
strategy

11. loveLifestyle innovative, integrated, interactive ________________________________
Motivation
Body Y’s – body image, health sexuality, fitness, sports & recreation
Creative problem solving
Debating

12. loveLifestyle in schools
loveLife Games
loveLifestyle community festivals
Training
Educators
groundBREAKERS
mpintshis
Youth friendly clinic
School
loveLife franchise
loveLifestyle
SCHOOL
SCHOOL
SCHOOL
SCHOOL
SCHOOL
SCHOOL

13. Exposure to loveLife and action in response to HIV
Relationship between exposure to loveLife and action in response to HIV
Exposure to loveLife and action in response to HIV
Prompted question:
Changed behaviour to avoid getting HIV – yes
Exposed to lL
88.8
<.001
Not exposed to lL
78.1
Ever talked to parents about HIV – yes
89.9
80.9
Ever tested for HIV – yes
16.3
10.3
0.00
Source: National Household Survey of – 24 yr olds, 2003

14. PARTICIPATION IN loveLife and odds of HIV
Adjusted odds ratio
p-value
ALL YOUTH (15-24 year olds)
0.7 ( )
0.004
Men
0.5 ( )
0.002
Women
0.8 ( )
0.115
Sexually active youth
0.59
0.01
0.67
0.05
Source: National Household Survey of – 24 yr olds, 2003

17. By 2010… Without radical change, by 2010…
Over 7.5 million South Africans HIV+
1 million living with AIDS
2 million orphans
At least one in three soccer players will be HIV+
loveLife Impending Catastrophe Revisited

18. Without radical change, by 2010…
Roughly 3 million South Africans today, between 15 and 30 years of age,
won’t be there
loveLife Impending Catastrophe Revisited

19. loveLife Games – catalyzing active communities
Systematic year-long programme combining sustained mentorship with the incentive of events
Rekindles mass voluntarism & mass participation in communities
Strong community ownership
Sustained participation of young people supports other efforts to develop extraordinary talent

20. Love to be there…
Sports development as a key strategy for HIV prevention
Get young people to connect choices today and future opportunities
Nurture motivation and aspiration among teenagers
Create real opportunity

21. Here’s the opportunity…
Over 95% of 15 year olds are HIV negative