Driving Your Brand Objectives

Insert Brand Image Here Our Team Our Drivers Media Exposure PR – Social Media Our Engine Program Our Cars

Why NHRA Connection Points Passionate and sponsor loyal fan base of 16.3 million avid NHRA fans in US Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets Strategically targets a young male audience but also has strong female appeal Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics Value proposition at the team / league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture *additional NHRA league information and demographics in appendix

The Opportunity Partner with Paul Richards Racing Top Fuel or Funny Car teams Promotional & Marketing Rights to our Drivers, Team, Cars & Facility Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver firesuits Business to Business support to leverage our key business relationships Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

Top Fuel Overview Among the fastest-accelerating machines in the world 7,000-horsepower Cover the dragstrip in less than 3.8 ­seconds at more than 325 mph Top Fuel cars are 25 feet long and weigh 2,320 pounds in race-ready trim What is Top Fuel

Funny Car Overview Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine in front of the driver Carbon-fiber body that loosely resembles a production-based automobile Cover the dragsrtip in 4 seconds and can exceed 315 mph What is Funny Car

Our Team Paul Richards Racing

Our Team Paul Richards Racing: Need more info here Brief history on how the team started Year team was formed Record Classes run Etc

Our Drivers Top Fuel

Our Drivers Top Fuel Driver Dave Richards : Need info here

Our Drivers Funny Car Driver Paul Lee: Nearly 35 years of drag racing and driving experience First race as at age 17 Driven many different race cars, starting with a 15 second Plymouth Duster and then working his way down the ET ladder to his first funny car at age 30 Graduated Summa Cum Laude (highest honors) from the Wharton Business School at the University of Pennsylvania, has two post-graduate degrees in business and law (MBA & JD) from Rutgers University, and is a member of the New Jersey Bar Association Paul is the Owner and President of McLeod Racing, LLC, a worldwide leader in the high performance automotive aftermarket clutch and driveline industry

Your Program Funny Car

Your Car XYZ Company Funny Car or Top Fuel Car Include Imagery HERE of what the car could/would look like. Brands want to visually see how their brand would come to life in this sport

PR / Social Media Weekly coverage and constant social media coverage PR: Weekly press releases Brand relevant stories & targeted media Internal messaging to employees Social Media: Daily updates on twitter by team & drivers Daily updates on Facebook by team & drivers s to employees from Drivers w/ tune in messages & updates

Media Exposure ESPN2 Coverage Households Average 791K per weekend broadcast with over 1mm viewers per Nielsen 2011 NHRA Finals Average Rating =.48 Male 25 – 54 – Avg. 621,010 viewers 2011 NHRA Qualifying Average Rating =.33 Male 25 – 54 – Avg. 415,381 viewers

Investment Primary Partnership Year 1 – $0000 Year 2 – $0000 Year 3 – $0000

Paul Richards Owner Thank You we welcome the opportunity to work together

NHRA Overview Your Target Demographic

NHRA Overview