By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang

Today’s Specials

“At DoughBar, our mission is to offer the Main Line community the coffee and doughnut experience that each person cherishes whether they are enjoying our cozy at-home dining experience or taking our products on-the-go.”

Deliver superior tasting and high quality food and beverages Create a friendly environment where customers feel welcome and personally acknowledged Extend hours to accommodate for early risers and night owls

Strengths: Hours of operation Location High-quality products “At-home” atmosphere Friendly and polite staff Weaknesses: No existing customer base No cost benefits – we cannot achieve high economies of scale Opportunities: Menu expansion Gaining patronage from multiple local universities Personalized service creating a loyal customer base Threats: Economic recession Competition from direct and indirect competitors Battling pre-established brand loyalties & consumption habits

High $ Low $ Low Atmosphere Appeal High Atmosphere Appeal

Morning Commuters Local residents Students In particular: o Men o Ages 25-34

Customer Forecasting o Dunkin Donuts and local competitors o First week of operation sample Sales Forecasting o Total # orders o Total # doughnuts o Total # juices o Total # coffees

Future Business Forecasting o Judgment methods o Time-series methods Queue Management o 2-3 workers per shift o DoughBar set up

Our Suppliers o MADC Pillsbury General Foods Rich Products Tropicana Peet’s Coffee Waste o CHOC of Norristown

Manufacturing Structure o Large Batch For large quantity of doughnut “base” o Small Batch Split large batch into branches for different toppings Service Structure o Hybrid Office Coffee: Customizable and employees follow specific instructions Donut: Standardized

Equipment o Doughnut Machines – Belshaw-Adamatic o Expresso Machine: Trenton China Employees o Higher compensation for handling multiple tasks Design o Capture an “At-Home” atmosphere o Furniture Supplier: Ikea

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“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.” -William A. Foster

After analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.

Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall November doughnutshttp://foodfanatics.usfoods.com/food/dollars-to- doughnuts Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October Retrieved November 9, 2013, from true. true Fast Food Menu Prices. 28 November