Presentation is loading. Please wait.

Presentation is loading. Please wait.

ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER.

Similar presentations


Presentation on theme: "ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER."— Presentation transcript:

1 ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER

2 ANHEUSER-BUSCH BERVANA BREWERY, ST. LOUIS 1852 RENAMED IN 1879 BUDWEIRSER 1ST NATIONAL BEER BRAND 1876 $125.02 (0.22) (NYSE: BUD) B2B2C, B2C 154,029 EMPLOYEES

3 STRENGTHS MANUFACTURING PLANTS BRAND RECOGNITION EXPERIENCE IN THE INDUSTRY PRODUCT DEVELOPMENT

4 WEAKNESS INTENSE GLOBAL COMPETITION HIGH DEPENDENCE ON WHOLESALERS FAILING TO PRODUCE OVER 200 BEER BRANDS

5 OPPORTUNITIES EXPANSION EXPANDING THE PRODUCT LINE ACCOMMODATE CHANGE CONNECTED WITH BUD DOMESTIC & INTERNATIONAL DEMAND

6 THREATS INCREASE IN TAXES ON ALCOHOL UNDERAGE DRINKING CHANGE IN PREFERENCE AND TASTE MICROBREWERS, MILLER, COORS, HEINEKEN – COMPETITORS

7 POLITICAL GOVERNMENT & TAXES NO LONGER “AMERICAN” REGULATIONS ON ADVERTISING LAWS ON DRINKING

8 ECONOMICAL DECLINE IN BEER CONSUMPTION EXCISE TAXES & BUSINESS TAXES RISE & FALL OF EMPLOYMENT RATES MERGE WITH INBEV

9 SOCIAL DRINK FOR SOCIAL FLAVORED DRINKS LARGE CUSTOMER MACRO BREWERY CSR

10 TECHNOLOGICAL BREWING PROCESS INNOVATION EQUIPMENT RENEWAL PRODUCTION EFFICIENCY NEW PRODUCTS

11 THANK YOU


Download ppt "ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER."

Similar presentations


Ads by Google