\ May 25 th 2011 Elmbrook Auditorium Brookfield, WI

November 16, 2010 over 650 high income women met dozens of area businesses who offer products and services designed to make their busy lives easier OUR SPONSORS

Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009, Community Server: 1/2010 Who Reach 435,000 Milwaukee Women Weekly 300,000 attendees/year Taste of Home 2010 was powered by

Sources: ABC, FAS-FAX2H, Comscore, Omniture Reporting 2009, Community Server: 1/2010 2,100,000 monthly unique visitors 300,000+ attendees/year 16 million total audience — the world’s largest cooking magazine 300,000 attendees/year With the power of America’s #1 food and entertainment brand

You get America’s leading cooking school program Direct interaction with your consumers on a local level within a compelling, unique event Nationally 350 schools per year, 300,000+ consumers (average attendance of 800–1,000) Attendees 97% women / 3 % men 49.3 years / median age 18 – 54: 69% $73,100 HHI Source: SRi Taste of Home Cooking School Sponsorship Assessment, Fall 2009

The Taste of Home Cooking School attendees The Cooking School audience is highly engaged and vested in the schools Source: SRi Taste of Home Cooking School Sponsorship Assessment Fall % of attendees spoke to others about the event They are heavily engaged in the shows and view them as a social experience 93% attended with someone else They share their excitement 97% are likely to strongly recommend the Cooking Schools to friends and family Attendees return year after year 88% plan to return to the show next year

A live celebration of cooking that motivates consumers! Our Host: Guy Klinzing

A winning recipe Sponsors Generated revenue and excitement Leveraged a high-impact Marketing opportunity Directly connect with their very best customers – WOMEN!

VENDOR BOOTHS

Ticket Sponsor Receive:  Logo on 1000 tickets  Logo link on Taste of Home Page on 991wmyx.com  10’x10’ expo booth  Early Bird Ticket Sale at your Location including a two hour remote broadcast  Name mention in a minimum of 50 announcements promoting ticket sales  25 – 30 second commercials 6am – 7pm  25 – 30 second commercial 5am – 1am  50 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Logo and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing  Opportunity to include one item in gift bag Total Investment - $9,100 Plus minimum $50 value stage giveaway With Stations Designed with your specific customer in mind High Income Women

Presenting Sponsor Receive:  Logo on 1000 tickets  Banners (you provide) on stage during cooking school  Minimum of 3 name mentions during show  Double 10’x10’ expo booth  Name mentions in a minimum of 100 announcements promoting the Cooking Show  Logo link on Taste of Home Page on 991wmyx.com  100 – 30 second commercials 6am – 7pm  100 – 30 second commercial 5am – 1am  200 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 40,000 impressions  Logo and link in two Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment - $25,400 Plus one $50 minimum stage prize Each vendor has the opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st.

Gift Bag Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com  10 x 10 Expo Booth  50 – 30 second commercials 6am – 7pm  50 – 30 second commercial 5am – 1am  100 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 20,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Investment – $9,100 Plus 2000co-branded bags Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - delivered to Entercom prior to May1st. With Stations Designed with your specific customer in mind High Income Women

Appliance Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com  10 x 10 Expo Booth  50 – 30 second commercials 6am – 7pm  50 – 30 second commercial 5am – 1am  100 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment – $11,600 Plus you provide appliances for Taste of Home Cooking School use and OPTIONAL – giveaway during event. If you do giveaway you receive a minimum of 50 name mentions in promos ($10,000 value) Plus one $50 minimum stage prize. Vendor may include an item in the gift bag that must be delivered to Entercom prior to May 1st.

Kitchen Cabinetry Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com  10 x 10 Expo Booth  50 – 30 second commercials 6am – 7pm  50 – 30 second commercial 5am – 1am  100 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 20,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment – $11,600 Plus cabinetry to spec for stage show Plus you provide Kitchen Cabinetry for Taste of Home Cooking School use and OPTIONAL – giveaway during event. If you do giveaway you receive a minimum of 50 name mentions in promos ($10,000 Value) Plus one $50 minimum stage prize. Opportunity to include an item in the gift bag. Must be delivered to Entercom prior to May 1st.

Grocery Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com  10 x 10 Expo Booth  50 – 30 second commercials 6am – 7pm  50 – 30 second commercial 5am – 1am  100 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment – $11,600 Plus provide $300 in grocery for show – see specs Plus 5 – 10 bags of groceries for giveaway during the show Opportunity to include an item in the gift bag -must be delivered to Entercom prior to May 1 st.

Photography Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com before the event and after the event on the photo page!  25 – 30 second commercials 6am – 7pm  25 – 30 second commercial 5am – 1am  50 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment – $6,850 Plus you provide photography for Taste of Home Cooking Show Event. Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

Restaurant Row Receive:  Logo link on Taste of Home Page on 991wmyx.com  10’x10’ Expo Booth to sample your food  25 – 30 second commercials 6am – 7pm  25 – 30 second commercial 5am – 1am  50 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing Total Investment – $6,850 Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

VIP Guest Sponsor your business will be the host of the VIP area Receive:  Logo link on Taste of Home Page on 991wmyx.com  10’x10’ Expo Booth banner on VIP Area (provided by sponsor)  50 – 30 second commercials 6am – 7pm  50 – 30 second commercial 5am – 1am  100 – 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 20,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000  Inclusion in Social Media Marketing  Ten VIP Tickets to the event Total Investment – $11,600 Plus one $50 minimum stage prize Opportunity to include an item in the gift bag - must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

Booth Sponsor Receive:  Logo link on Taste of Home Page on 991wmyx.com  10’x10’ Expo Booth Total Investment – $500 Plus one $50 minimum stage prize Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

Booth Plus Receive:  Logo link on Taste of Home Page on 991wmyx.com  10’x10’ Expo Booth  50– 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000 Total Investment – $1,200 Plus one $50 minimum stage prize Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

Gift Bag Stuffer Receive:  Logo link on Taste of Home Page on 991wmyx.com  50– 30 second commercials The Mix Internet Radio  300X250 Display Ad on 991wmyx.com 10,000 impressions  Name and link in Tribal Direct E Mail sent to 88,000 Total Investment – $150 Opportunity to include an item in the gift bag must be delivered to Entercom prior to May 1st. With Stations Designed with your specific customer in mind High Income Women

Gift bags for attendees The Taste of Home Gift Bags are the hit of the show! Be the business who provides the bag that holds all the goodies and you will be a show favorite! Bag sponsor supplies bag for attendees and co-brands with radio station logos. This is a great opportunity to sample your product, distribute coupons and touch your very best customers in a personal way.

Door prizes Taste of Home Cooking School Attendees won FABULOUS PRIZES

Creative marketing opportunities Possibilities are endless for creative ways to involve non-traditional sponsors to further increase revenue Some ideas that have worked previously include: hair and makeover stations by local salon wedding cake exhibit and sampling from local vendor R/V or car dealerships represented in parking lot culinary specialist rides in on Harley Davidson

Your return on the investment Brand Awareness  The #1 Cooking Magazine in the world meets Entercom Milwaukee’s Wall of Women – 99.1 WMYX and KISS FM Reach more than 50% of the women in Milwaukee EVERY WEEK!  Your business gets an implied endorsement from both of these media powerhouses by being a part of this exciting event. Planning Resources  Customized ‘kick-off’ meeting for show planning  Resource Web Site with timelines, checklists, ideas, samples, etc. Source: TOH_ROI.PDF – Separate attachment Promotion and Reach – Everyone will know about this event!  99.1 WMYX and KISS FM – Hundreds of promotional announcements and interviews  E-newsletters with 60,000 – 1,700,000 subscribers to  Facebook and Twitter integration with 120,000+ “likes”  Promotional sent to magazine subscribers and past Cooking School Attendees, totaling 1.1 million individuals in March 2010

Elmbrook Church – The Venue Secure venue Seating up to 3000 Professional Booth Space The Perfect Partnership With Women Of Faith at Elmbrook Church

Thank You XXXXXXXXXX Entercom Milwaukee Sponsorship Package ChosenBusiness Name ________________________________________ ______________________ Signature