Supporting Your Success Brandon Grosvenor Director – National Sales

Why do we Need a Best Customer Program? Recognize and reward our top advertisers Help advertisers plan future budget needs more effectively

What You Told Us… Harmonized reward program an urgent priority, to enable CMRs to “get on with their job” Goal is to be able to reward large purchasers, present attractive financial packages from year to year, and encourage increased spend and trial of new product Concern with ease of administration and tracking General feeling that YPG did not recognize the large volume purchases Over-riding concern with value rather than discounts … and avoiding large apparent increases in price to maintain their buy Most are unaware of specific discounts CMRsNational Advertisers Source: Insights Inc

Best Customer Tiers Level Qualifying Spend (Print & Online) Volume Discount on all purchases Plus Platinum$108K+4% Platinum Discount Option (or 25% discount for growth incentives) Gold$60K+ 4% 20% discount for growth incentives Silver$36K+ 3% Bronze$18K+ 2% The program recognizes that not all advertisers are alike

Platinum Discount Option Simplifies the discounting structure and processes Protects current revenues Better able to manage client expectations in the future Easier to communicate to advertisers Minimizes “rate-up” in the future Facilitates planning of future budget needs Benefits for CMRs Benefits for Large Advertisers EXCLUSIVE ACCESS TO 10% DISCOUNT ON EACH ITEM PURCHASED! Platinum advertisers are able to choose the program that best suits their needs

Timing DateItem Fall 2006CMRs will be informed of advertiser volume discount levels End of Year 2006YPA rates will be converted to new rates CMRs advise YPG of Platinum advertisers choice of discount option (Platinum Discount or Growth Offers) Fall 2007 IssuesProgram Start OngoingProgram will run according to calendar year i.e. Year 2 will be from January to December 2008

CMR Advertiser Centre Provides you with access to everything you need to know!

CMR Advertiser Centre View current Market Maps (according to directory scope)

CMR Advertiser Centre Market maps provide both regional and detailed directory scope information

CMR Advertiser Centre Information on both Print and Online Products Print Products are listed by province Find information on new products including Policies and Procedures, Visuals, and more!

CMR Advertiser Centre Access to all of the online collateral See what’s new online

CMR Advertiser Centre All print and online heading lists Request a heading

CMR Advertiser Centre Print headings are separated by province

CMR Advertiser Centre Incentive programs for all publications are easy to find

CMR Advertiser Centre Access Info Market here Current information for online usage and traffic

CMR Advertiser Centre Online Network Performance Reports Top 200 Online Headings Top Cities – includes page views by city and by directory

CMR Advertiser Centre Information on the Marketing the Medium Program Marketing Partnership Program details Unique Value Program information Policies & Procedures – How you can participate

CMR Advertiser Centre Here you will find everything from cover policies to pagination guidelines

CMR Advertiser Centre Graphics specifications are available here

CMR Advertiser Centre All the forms you need are in one place, including pagination bid form or the premium products contract

CMR Advertiser Centre Looking for a recent YPG communication? Find it here.

CMR Advertiser Centre All of the Marketing Communication Support, per province, is available here

CMR Advertiser Centre Update your profile, or ensure you receive notifications when new reports are available on the Centre

CMR Advertiser Centre Receive confidential access to your client’s reports

CMR Advertiser Centre One place to find all National Sales Contact Information

CMR Advertiser Centre How to Register - Homepage Go to: New Registration Click Here!

CMR Advertiser Centre How to Register Fill in the required fields Once registered you will receive your user ID and password. You are now able to use the site

Premium Product Kit Contains all of the information related to Premium Products available in Yellow Pages™ directories A pictorial example of what the product looks like A description of the product Product size and specifications for directories in both Eastern and Western Canada The new premium product kits contains:

REWARDING YOUR SUCCESS… Changes to the 2006 Partnership plan include… The inclusion of past SuperPages (ADS) directories as bonus eligible  50% increase in projected payout Increased Internet Product Commission  22% to 30% Opportunity to include or exclude prior year premium product revenues for bonus calculation

In 2007…

REWARDING YOUR SUCCESS… Improvements to the 2007 Plan Year 1 Commission for “New” YPG clients - *30% Any CMR achieving 7.5% organic growth - *Additional Bonus of $50,000 AND… *Certain restrictions apply

ONE LUCKY CMR WILL RECEIVE An opportunity to impress your top clients A way to reward your top Account Managers Or a way to impress your buddies at the country club…

2007 Presidents Cup September Royal Montreal Golf Club Montreal, Quebec

2007 PRESIDENTS CUP 10 person pass VIP Hospitality 20 of the world’s top golfers 4 days of intense competition

2007 PRESIDENTS CUP How do I get there? Be Tiger Woods OR Simply achieve the highest percentage organic growth of any CMR Contest details to follow.

We look forward to hosting you on next years biggest golf stage!