K&C Leadership Seminar: Report Out on Initiatives and Business Plans Communications Strategies Team Members Robert Camp Lee Hawkins Elio Manes K.C. Toh June 12, 2007

2 Recommendation Brief description: 1.Poor internal communication among unit leaders (divisions, sections, etc.) 2.Poor external communication to members

3 Recommendation Brief description (cont’d): Poor internal communication among unit leaders (divisions, sections, etc.) - Too much (irrelevant) - Too little (don’t know what’s going

4 Recommendation Causes: Inconsistent message going out to members Loss of synergy/cooperation among units Lack of common understanding of mission/purpose Difficulty reaching target audience (lack of focus – too broad)

5 Recommendation Poor external communication to members: Information not addressing what’s needed by members Too much information (real message lost and overwhelming) One-way communication (pushed out to members) - Difficult for members to communicate back (feedback/voice of customer missing) Little understanding of cultural communication issues

6 Initiative Overview Initiative: For Internal communication –Assess effectiveness of K&C Communique (audience, content, usefulness, etc.) –Explore development of “cross-roads” (whatever format) for unit leaders to communicate –Coordinate among all sectors to better market information to common customers (to not overwhelm with information)

7 Initiative Overview Initiative For external communication –Technology (media) that feeds content to members based on their interest only –Survey of members’ technical interest (need more data)/also serves purpose of need for feedback from members –Create and promote COP’s and other avenues that allow members to connect with ASME and state their needs* *Focus of this presentation

8 Assumptions/Risks Assumptions: - First focus on External communication problem (need to first understand customer needs and then fix our internal communication problems) Risks/Obstacles: - If you don’t first focus on improving External communication, run risk of becoming very effective communicating internally – as well as efficient in sending out information that members may not want

9 Action Plan Tasks: Create a COP on topic “Ask ASME” (tied to division and section websites) Market COP to members Schedule: July’07 – Feb’08 Metric: Launch COP with enhance ments Responsibility: K&C Communica tions Committee and ASME staff, including Marketing

10 Resources Needed Resources: Need technology platform that allows members to enter key words based on interest on COP - System directs user to information sources (people, documents, websites, etc.) -Moderator to traffic questions and direct to appropriate unit leaders -Not behind a sign-in (must be public and searchable) -Need to develop rules of conduct and expectations for COP

11 Results Success Indicators (measures) Number of COP user sessions User satisfaction Metrics (targets) 100 sessions/ month 100% satisfaction with COP

12 Marketing and Reporting Marketing Plan: - Roll out publicity campaign through all Society mediums (ASMENews, newsletters, targeted mass s, and other announcements) Reporting Plan: - Track use of COP sessions and feedback to all Society unit leaders (not just K&C) and ASME Marketing Dept.