Amplifying Your Message With Social Media Melora C. Heavey, Senior Manager Communications American Institute of Certified Public Accountants 9/7/20151

Feed the Pig Background – Launched in October 2006 – Targets year old through: TV, radio, print, Web banners and billboard PSAs Web site: – The campaign inspires its target audience to reignite the savings habit by taking small, easy steps to take control of their finances. – Extends the reach of 360 Degrees of Financial Literacy The pro bono effort of the CPA profession to educate the American public, from school children to retirees, on financial topics that apply to their stage of life. – Campaign icon: Benjamin Bankes

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Podcasts – feedthepig.podomatic.com Teaching Children About Money Investing 101 Coping with Economic Crisis Making the Most of Your Mortgage Budgeting Fixing Bad Credit Scores What to do with your Tax Refund 9/7/2015AICPA Communications Team4

9/7/2015AICPA Communications Team5

9/7/2015AICPA Communications Team6