1. “ 1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food”

2. “I wish I can have the tasty food that other kids have. My mother can’t afford to give me a snack for school so I am always hungry..”

3. Every Jar of Astra Healthy Start will donate LKR 30.00 ($0.25) to the WFP Zero Hunger School Meal Program Astra Healthy Start- Savoury Spread Range

4. People We Serve

5. Insight

6. Key Message ONE JARONE MEAL

7. Tone of Voice UrgentCompassionate Optimistic

8. Campaign Objectives  Communicate key message in a way that inspires action  Communicate the urgency of the action required from the target audience  Highlight how taking simple steps can change lives

9. Deliverables + Timelines + Budget Deliverables ATL – TV, Radio, Print and Social Media BTL – Outdoor Visibility PR POSM Packaging Design Budget LKR 45 Million ($346,000) Launch Date 16 th October 2014 (World Food Day)

10. Thank You