DOCUMENT #:GSC15-PLEN-31 FOR:Presentation SOURCE:CCSA AGENDA ITEM:Opening Plenary 6.5 Standardization activities on IPTV in CCSA Kai Wei, CATR, China Global Standards Collaboration (GSC) GSC-15

2  CCSA IPTV initiatives: Phase One Task#1- overall issues, finished  IPTV scenario, requirements, architecture Task#2- sub-systems arch & framework, Aug 2009  CDN, DRM, security etc. Task#3- STB interface and interoperability, finished  EPG, content delivery, service mgmt., terminal device mgmt. Task#4- quality monitoring, May 2010 CCSA Current IPTV Activities Task#2, DRM, CDN FCD Task#1,finished Task#3,finished Aug Task#4 finished standards published under development 2010 Phase Two Started

3 IPTV market development in China  IPTV user base still grows sharply 4.6M (up to the end of 2009) Increase rate keep high: 111.7% against 08 Estimated 14.5M by 2011 (Analysys Inc. 2010) Data Source: CCID & CATR,2010

4 Market focus is shifting Emphasize on capability & quality optimization and openness To support a more sustainable business model… NowNext TV like service  rich broadband app Video definition SD  HD & Mobile TV & movie  User generated content Closed system  Open system STB  Terminal Convergence Fixed  Mobile IPTV …

5 Strategic Direction  Accommodate requirements abstracted from real operational need identified IPTV market trends  Keep in line with Global Standard activities adopt ITU-T IPTV recommendations as much as possible make contribute to the ITU-T IPTV activities and other SDOs liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs  Strengthen cooperation with regional organizations  CJK  APT

6 Challenges  Convergence introduces challenges To define Unified architecture which should support Practicable & Flexible Business model To open system capabilities to others, while the system must be manageable and in high level of security To provide many kinds of terminal device access to IPTV for personal and adapted application and content

7 Next Steps/Actions  Develop 2nd version of IPTV service requirements Call for new requirements from the industry Revise CCSA IPTV service requirements standard  Develop new version of CCSA IPTV Architecture Revise IPTV Architecture according those new requirements Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC Expose capabilities (API) to third party SPs  Encourage members to participate IPTV work of ITU-T  Cooperate with other SDOs

8 Proposed Resolution [optional]  N/A

Supplement Slides ——highlight of CCSA IPTV Standards

10 Framework - Open standard IPTV System Architecture An open standardized IPTV functional architecture and the components which were very clearly defined The division of the major components guiding the industrial chain division and development of IPTV in China, especially for the content providers and terminal manufactures An open environment for the rapid development of value- added services

11 Browser-based Open Terminals  To develop different IPTV terminals to meet the demand of different users Individual software framework for IPTV terminal device, guiding the industry to develop a variety of terminal for different software requirement levels With the WEB technology, the browser-based EPG functionality enabling an open and flexible development environment of EPG user interface The comprehensive standards of set-top box middleware supporting third-party value-added applications Hardware & Drivers Operation System Service Components Middleware Applications

Interconnection interface - to achieve full interoperability between platform and terminals WEB technology with expansions in service management interface and EPG portal interface Media delivery interface supporting multicast, unicast streaming TR069/SNMP technology in terminal management interface

Service quality and performance monitoring technology Service quality/performance parameters and statistics analysis /definition Distributed monitoring points ， different monitoring methods based on IPTV system architecture and implementation Centralized management platform for effective and convenient analysis and statistic identifying and locating faults as soon as possible In the event of a failure, to improve the operation and maintenance system in reducing response time and ensuring service quality

Media Delivery System IP-based private networkIP-based private network Streaming media as the main Distributed targetStreaming media as the main Distributed target Framework agnostic to any bearing networkFramework agnostic to any bearing network Service Management Content Operation Media Management Node Management Media Routing Media Control Media Serving Media Storage Client (Pre-Processing) Media Distribution Media Delivery

Digital Right Management Independent content key management and authorization managementIndependent content key management and authorization management Supporting different privilege levels and domainsSupporting different privilege levels and domains Customized for the co- operation situation of China's IPTVCustomized for the co- operation situation of China's IPTV Supporting the multi- service integration of complex applicationsSupporting the multi- service integration of complex applications Compatible with a variety of international standards including OMACompatible with a variety of international standards including OMA

CCSA IPTV Interoperability Testing Large-scale interoperability conformance test Purpose: –Verifying and Supporting the work of standardization –Continuously improving standards with practical and operational experience Test: –A series of interoperability events from May 2007 to October 2008 organized by MIIT, CCSA and CTC –Participating platform manufacturers: over 6 –Participating STB manufacturers: over 15 The first successful and fully interconnections between terminals and platforms Effective promotion for the standardization and development of IPTV Industry IPTV systems and STBs support AVS codec FiberHome …………

17 Thanks for your attention