1. Standardization activities on IPTV in CCSA
Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-025
FOR:
Presentation or Information
SOURCE:
CCSA
AGENDA ITEM:
Opening Plenary 6.5
CONTACT(S):
Standardization activities on IPTV in CCSA
Duo Liu
Deputy Secretary General of CCSA
Geneva, July 2009

2. Highlight of Current Activities (1)
CCSA IPTV initiatives: satisfied the needs of standard for convergence
Task#1- overall issues, finished
IPTV scenario, requirements, architecture
Task#2- sub-systems arch & framework, Aug 2009
CDN, DRM, security etc.
Task#3- STB interface and interoperability, finished
EPG, content delivery, service mgmt., terminal device mgmt.
Task#4- quality monitoring, May 2010
8 standards published
30 under development
Task#1,finished
Task#2, deadline Aug 2009
Task#3,finished
Task#4
Aug 2005
2006
2007
2008
2009

3. IPTV market development in China
IPTV user amount grows rapidly
2.8M (up to the end of 2008)
Increase rate keep high: 145% year on year
Estimated 10M by 2012
Data Source: CATR,2009

4. Market Focus Shifting
Emphasize capability & quality optimization and openness.
Now Next
TV like service  rich broadband app
Video definition SD  HD & Mobile
TV & movie  User generated content
Closed system  Open system
STB  Terminal Convergence
Fixed  Mobile IPTV …

5. Strategic Direction real operational need
Accommodate requirements abstracted from
real operational need
identified IPTV market trends
Keep in line with Global Standard activities
adopt ITU-T IPTV recommendations as much as possible
make contribute to the ITU-T IPTV activities and other SDOs
liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs
Strengthen cooperation with regional organizations
CJK
APT

6. Challenges Convergence introduces challenges
To define Unified architecture which should support Practicable & Flexible Business model
To open system capabilities to others, while the system must be manageable and in high level of security
To provide many kinds of terminal device access to IPTV for personal and adapted application and content

7. Next Steps/Actions Develop 2nd version of IPTV service requirements
Call for new requirements from the industry
Revise CCSA IPTV service requirements standard
Develop new version of CCSA IPTV Architecture
Revise IPTV Architecture according those new requirements
Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC
Expose capabilities (API) to third party SPs
Encourage members to participate IPTV work of ITU-T
Cooperate with other SDOs

8. Proposed Resolution [optional]

9. Supplemental Slides

10. Coverage of CCSA IPTV Standardizations
Many important issues were covered in the 1st phase of CCSA IPTV standards including,
IPTV Standard Framework
IPTV Service Definition/Requirements
IPTV Architecture and General Technical Requirements
Specifications on the Service Network Architecture
IPTV Bearer Network related issues
IPTV Service Security and Content Security issues
Audio/Video Coding for IPTV
IPTV QoS Related issues
IPTV Network Management issues
Technical/Test Specifications of Key Equipments and Devices for IPTV (e.g. STB)
Interface Standardization and Interoperability
Study and develop new Protocol for IPTV (if needed)
IPTV BSS/OSS issues
IPTV Middleware
Network/Service Convergence

11. Tree view of CCSA IPTV Standards
8 published
23 FCD
7 Draft

12. IPTV Standards published by MIIT
YD/T Technical Specification for IPTV Content Operation Platform and Service Operation Interface
YD/T IPTV Architecture and General Technical Requirements
YD/T Architectural framework for IPTV Terminal Devices Management
YD/T Technical Requirements of IPTV SIM-STB Interface
YD/T IPTV Service Requirement
YD/T Technical Requirements of IPTV-STB
YD/T Interface Specification for STB and IPTV Service Platform, Part 1 - General
YD/T Technical Requirement of Access Network for IPTV

13. Thanks for your attention