Solutions Road Show 2014 March’ 2014 | India Amit Luthra Regional Manager - South Enterprise Solutions Group Optimize Your Enterprise

2 Solutions Road Show 2014 March’ 2014 | India Confidential Driving business outcomes: IT powering change 70% of CXOs expect to see a significant or complete IT overhaul in the next 3 years 350m employees will use smartphones—200 million will bring their own device by EB of data per month will be generated by mobile devices by % growth of financial impact of cybercrime through 2016 as new vulnerabilities are detected

3 Solutions Road Show 2014 March’ 2014 | India Confidential How do you improve your IT? The technology you already own The performance your organization needs Conflict Complexity Past investments Respond faster Lower cost

4 Solutions Road Show 2014 March’ 2014 | India Confidential Our approach: Leveraging what you have Your approach and vendor strategies matter High Low Operational efficiency HighLow Agility & scalability Low cost commodity components No value add Low cost commodity components No value add New & proprietary Commodity with services OpExCapEx Legacy CapExOpEx Agile, efficient, scalable Greater IT agility & reliability Breakthrough efficiency & performance Solutions that scale CapEx OpEx OpEx savings consumed by costly solutions Lock-in penalty OpEx savings consumed by costly solutions Lock-in penalty Complex & monolithic Lock-in with no scalability Complex & monolithic Lock-in with no scalability

5 Solutions Road Show 2014 March’ 2014 | India Confidential Dell agile, efficient & scalable architecture Agile, efficient & scalable architecture Existing IT Network-interconnected pool of resources Applications/platforms SaaS, PaaS, IaaS Cloud delivery & management 4 A ubiquitous extension of the datacenter Information management 5 Data-driven decision making – the goal of Information Technology Security 6 Secure from code design to intrusion protection 2 Business-class connected device solutions Secure, connected and managed heterogeneous end-points Transformation Services 1 3 Intelligent converged Infrastructure & private cloud Return to app-driven architecture

6 Solutions Road Show 2014 March’ 2014 | India Confidential Dell’s recent investments align to our vision Agile, efficient and scalable architecture Transformation Services 1 Information management 5 Security 6 SaaS, PaaS, IaaS Cloud delivery & management 4 2 Business-class connected device solutions Intelligent converged Infrastructure & private cloud 3

7 Solutions Road Show 2014 March’ 2014 | India Confidential Our strategy: Helping you grow & thrive Providing the Power to Do More in every corner of IT Driving greater operational efficiency and accelerating results Differentiated with a scalable design point Business-class connected solutions Integrated, optimized enterprise Software that simplifies IT and mitigates risk Flexible, next-generation services The power to do more

8 Solutions Road Show 2014 March’ 2014 | India Confidential End-to-end blueprints so you can transform on your terms Unique, end-to-end solutions customized for you, to solve entire problems at any scale Dell Campus Networking Active Fabric Data Center Network Data Center PowerEdge Servers Dell Storage Campus WAN Internet Remote Data Centers Public Cloud Branch Branch Office Remote Office Storage Network Oracle SAP VMware Microsoft VDI Hadoop HPC Openstack VRTX

9 Solutions Road Show 2014 March’ 2014 | India Confidential End-to-end capabilities to address critical IT challenges Converged Management Memory Virtualization Software Data Center & Cloud Management Information Management Mobile Workforce Management Security & Data Protection Storage Services Support Implementation Manage Consulting Networking Campus Branch Core Network Wireless Security 3 rd Party Security Offerings Managed Security Services Network Security Servers Continued investment in the enterprise Industry Standard Servers Hyper-scale Scale-out Servers iSCSI Direct Attach Fibre Channel File Deduplication Data Protection Storage

10 Solutions Road Show 2014 March’ 2014 | India Confidential The Dell Advantage Possibilities without limitations Standards with no lock-in/out Modular, not monolithic Open approach, not closed Scalability without constraints Flexible, not forced End-to-end, not narrow Superior ease of use Rapid time to value Ultimate freedom of choice

11 Solutions Road Show 2014 March’ 2014 | India Confidential We’re a leader in our markets and our strategy is delivering results in a major way

12 Solutions Road Show 2014 March’ 2014 | India Confidential Solving customers biggest challenges

13 Solutions Road Show 2014 March’ 2014 | India Confidential Partnering To Transform Simplified network complexity delivered through 90 percent reduction in port density and 40 percent reduction in total cost of ownership enabling 65 percent growth in customer base Indian Institute of Hardware Technology Customer Challenge Wanted to deliver Learning-as-a-Service to internal training centers and enterprise customers based on a cost-effective IT training model Customer Benefits Delivered Simplified network complexity delivered through 90 percent reduction in port density Supports simultaneous learning of 20,000 users through 40 Gbps network throughput Training curricula expanded due to 70 percent decrease in network management Highly flexible pricing models delivered through 40 percent reduction in total cost of ownership Scales effectively to meet projected global demand for learning-as-a-service model

14 Solutions Road Show 2014 March’ 2014 | India Confidential Partnering To Transform Reduced OPEX costs significantly while delivering better efficiencies across operations by adopting Industry Standard Architectures Amalgamated Bean Coffee Trading Co. Ltd. Customer Challenge The ERP was running for over 5+ years with an exorbitant OPEX since it was on the proprietary locked RISC platform Customer Benefits Delivered Migrated to the new x86 platform delivering vastly improved ROI on the overall solution Ensured their critical data is protected with a defined backup solution

15 Solutions Road Show 2014 March’ 2014 | India Confidential Rajiv Gandhi Cancer institute and Research Centre Customer Challenge investing in a highly scalable storage management system that would meet the capacity demands of data- intensive medical images and records. Customer Benefits Delivered Patient needs at forefront of technology-enabled healthcare Medical images and records are instantly available for patient visits and Meets seven years of projected data growth due to high scalability Treatment responsiveness increases through ability to respond to urgent requirements Ability to double storage capacity provides a compelling price-performance ratio Partnering To Transform Scalable Infrastructure for HIS, PACS, EMR enabling double storage capacity without image deterioration

16 Solutions Road Show 2014 March’ 2014 | India Confidential Yash Raj Films Customer Challenge Need for a single, scalable solution to store their catalogue film footage in a digital format To guarantee availability of content and specific footage when required by various business touch points. Customer Benefits Delivered Entertainment company secures film archive through scalable storage solution Provides protection for entire film catalogue Snapshot feature saves time through restoring specific film footage Open standards work seamlessly with film industry solutions Scales to meet the studio’s growing catalogue Partnering To Transform The company has the ability to integrate the digital asset management software. Open standards support to continued innovation

17 Solutions Road Show 2014 March’ 2014 | India Confidential USHA International Customer Challenge Expanding SAP ERP system to improve the overall supply chain network for the durable goods manufacturing and distribution business, Without increasing their data centre footprint Customer Benefits Delivered Server consolidation delivers expanded SAP environment on 80 percent smaller footprint Supply chain planning improves through 60 percent faster report generation Customer relationships strengthen after 70 percent decrease in order approval time Energy efficiencies deliver increasing workload using 70 percent less power Balancing supply and demand delivers ROI within three years Partnering To Transform 60 percent faster report generation. 70 percent less power used

18 Solutions Road Show 2014 March’ 2014 | India Confidential Dell has been Honored & Recognized by CIO CHOICE in the following four categories: Server Networking - Active Data Centre Consultant Data Centre Transformation Services The process for “CIO CHOICE” ( ) recognition is conducted via an independent advisory panel of eminent CIOs and an independent survey voting from across the country with CIOs and ICT decision makers. Vendor recognition is largely based on the “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”. Desktop Virtualization

Solutions Road Show 2014 March’ 2014 | India Thank You