1. 1 Dell World 2014 Reducing IT complexity and improving utilization though convergence infrastructure solutions Dell World 2014 Ravi Pendekanti, Vice President, Server Product Marketing

2. 2 Dell World 2014 Previous IT waves A new computing landscape requires a new architecture Virtualization 2010s Client/server 1990s and 2000s Mainframes/minis 1970s and 80s

3. 3 Dell World 2014 What is driving convergence? 80% 68% 25X 80% Cloud 80% of cloud initiatives will be private and hybrid by 2014 1 Data center traffic 25X more bandwidth (I/O) per rack needed by 2015 1 Operating costs In 2012, 68% of server-related spend was on management 2 Virtualization 80% server virtualization by 2016 4

4. 4 Dell World 2014 Current convergence “Optimized to a single dimension” Dell Converged Infrastructure Architectures Integrated management Workloads Single-purpose workloads

5. 5 Dell World 2014 What if you could enable a service-centric IT? Infrastructure Centric Data Center IT Service Centric Data Center Characteristics Elastic Modular Integrated Streamlined High quality Automated Software-defined Characteristics Fixed Slow Custom Fragmented Silo’ed Manual Unpredictable Business View Maintainer Infrastructure provider Cost center Business View Innovator Service provider Growth enabler

6. 6 Dell World 2014 MGMTAPPs Traditional Implementations BLADES MODULAR RACK APPs MANAGEMENT Dell Implementation Dell Offer NETWORK SERVER WINDOWS | LINUX VIRTUALIZATION Applications SYSTEMS MANAGEMENT STORAGE Dell Convergence Solution Simple. Integrated. Modular. Non-disruptive.

7. 7 Dell World 2014 A flexible software-defined foundation for the future IT evolutionFuture-ready IT design tenets Integrated Built on open standards, making it easier to quickly adapt to changing needs Modular Cost-effectively scales up, down, or out as workloads and budgets dictate Automated Simplifies IT operations and service delivery Best-of-breed systems System of systems Software-defined systems

8. 8 Dell World 2014 Enabling service-centric IT Pooled and Integrated Infrastructure Automation Platforms IT Services Software Ecosystem Software Private cloud Big Data Analytics Enterprise applications ServersStorageNetworkingVirtualization Networking Storage Virtualization Servers Storage Networking Infrastructure-centric IT Active System Manager and OpenManage Service-centric IT

9. 9 Dell World 2014 Dell platforms for convergence on your terms Enterprise Convergence Remote Office and Branch Office Data Center Dell PowerEdge M1000e Dell PowerEdge FX Architecture Dell PowerEdge VRTX

10. 10 Dell World 2014 Dell PowerEdge FX2: Next-Gen Convergence Dell’s revolutionary approach to converged infrastructure for enterprise computing Optimize workloads Maximize efficiencySimplify complexity Optimize workloads

11. 11 Dell World 2014 PowerEdge FX: Flexible and adaptable 2U enclosure sharing power, cooling, management and PCI connectivity Capable of integrating a mix of server, storage and networking solutions Dense Virtualization HPC Dense Web-Serving Database PowerEdge FX2 Flexible DASIO Aggregator PowerEdge FC430 PowerEdge FM120x4 PowerEdge FC830 PowerEdge FD332 PowerEdge FN IOA PowerEdge FC630 HPC

12. 12 Dell World 2014 Why partner with Dell? One hand to shake. Modular, optimized building blocks and flexible deployment options Management choice, simplicity, and integration Convergence on your terms, regardless of size or scale Simple, efficient workload and infrastructure automation, with heterogeneous support End to end solutions - from desktop to datacenter Customer driven innovation aligned to industry inflection points

13. 13 Dell World 2014 Thank you.