1. Driving IT Transformation
S. Sridhar
Director & General Manager,
Enterprise Solutions Group,
Dell India

2. A lot is happening with IT…2X
of CXOs expect to see a significant or complete IT overhaul in the next three years
$241 billion
cloud spending by 2020
70%
X86 server virtualization will double from 40% to 80% by 2016
CEOs who involve the CIO in business strategy recognize superior financial performance vs. their peers
of CXOs say their company will increasingly use IT as a commodity service to be bought and sold when needed
2.5 Quintillion
2:1
43%
bytes of data being created every day
46%
of CIOs plan to make workflow changes to better incorporate mobility into the business
68%
of server-related expense was on management in 2012
50X
Rate of growth of managed data in the next decade

3. What is the transformation expected from IT ?
Moment
Engagement
Freedom
Diversity
Mash-ability
Disaggregation
Collective Intelligence
Community
Experimentation
Opt-In
Serendipity
Intrinsic Rewards
Open
Scale
Adaptability
Scale
Management Control
Standardization
Specialization
Centralization
Expertise
Hierarchy
Alignment
Conformance
Predictability
Extrinsic Rewards
Closed
Efficiency
Innovation
Discipline
Engagement
Today
Tomorrow

4. But, what are you faced with ???
Do more with less
Static or shrinking budgets while demands continue to grow and resources become more scarce $$
Unprecedented complexity
Managing the myriad of IT complexities and technologies ?
Overtaxed resources
Keeping up with the scale and skill mix required to run their environments
Increased enablement
Delivering services and applications anywhere through the cloud
Increased threat
Securing the network and the data
True 24/7
Delivering access anywhere, at any time, on any device
Managing IT in the digital era is complex, add to that a convergence of business and IT….and the result is IT resources that are maxed out, unable to get it all done. Budges are shrinking, complexity is rampant, demands are growing faster than IT leaders can plan, manage, and execute with traditional solutions…in many organizations, 80% of IT spend is focused on “keeping the lights on”.
Downtime hurts you and your end users. Complexity is increasing when you consider the many proprietary and non-proprietary solutions that exist. How do you move towards the cloud ? How do you handle security threats, and how do you monitor your operations around the clock with these complexities and often limited staff ?
Let us take a look at few examples of organizations that adopted disruptive technologies in the accelerating rate of change to rethink the way their business operated. In any enterprise-wide change initiative, it’s essential to focus on improving the efficiency of your operations while adapting to marketplace and technology shifts.

5. Get over the spiral and transform
Past investments
Respond faster
The technology you already own
The performance your organization needs
Conflict
Complexity
Lower cost
The next phase of IT brings with it many challenges
The conflict is between the infrastructure an organization already has (“the past”) and what they must do to survive and thrive going forward (“The future”)
There are many issues, but the most common are:
Silos of IT that are owned or managed by different areas of the organization (politics) or silos created by the deployment of some new technology that is efficient internally – within the silo – but still needs to be purchased, powered, cooled, managed, updated and integrated
Lack of agility – complexity in IT is directly related to responsiveness. Greater complexity = lower responsiveness
Every organization wants to get the most out of what they have already purchased (Legacy). But it is difficult to know the inflection point where legacy infrastructure is no longer performing, or becomes too costly to be integrated with newer technologies
Complexity is rampant – it is difficult to manage and afford different versions of hardware, software, etc. and it is difficult to converge the overall management of them
Lower cost servers made it easy to apply the “one app per server” approach. This often leaves hundreds, even thousands of servers, all running at low utilization (under 25%) levels, yet still needing to be managed, powered and cooled
IT transformation takes special skills and experience. Many organizations don’t have the time, processes, strategy , staff or expertise to undertake meaningful IT transformation

6. How do we approach it : Leveraging what you have, your approach and vendor strategies matter
High
Agile,
efficient,
scalable
New & proprietary
Greater IT agility & reliability
Breakthrough efficiency & performance
Solutions that scale
OpEx savings consumed by costly solutions
Lock-in penalty
OpEx
CapEx
OpEx
CapEx
Operational efficiency
CapEx
OpEx
OpEx
CapEx
Complex & monolithic
Lock-in with no scalability
Low cost commodity components
No value add
For a long time now, Dell has delivered better value at every level, in every product and solution category.
But to illustrate this idea, let’s compare Dell to the other models that are out there from competitors
The ultimate goal of IT, and any department in a company for that matter, is to create value for the organization. If it is not creating value it should not survive.
So today the IT department is NOT in the business of managing hardware or software….it is in the business of delivering the services that help the organization reach its mission, to respond on demand, and to control costs.
LEGACY companies like IBM (Bottom Left BOX) have a great incentive to protect old hardware so they can focus on the more profitable software and services part of their business
They have a vested interest in complexity
This approach makes IT expensive to buy and run, and difficult to understand or scale
Other competitors like HP (Bottom Righ Box) have commoditized the hardware. Dell has done this too. But simply having a collection of hardware and software tools that are not integrated or rationalized make it all difficult to deploy, manage, change and grow.
So while the hardware might be cost effective (CapEx), the expense to operate it offer the short- and long-term is very high
Newer entrants to the field like Cisco (Top left Box), with its popular UCS solution, gain traction because a bundled solution seems at the onset to be a pretty easy way to deploy large blocks of infrastructure.
The problem is that general purpose racks of hardware, with separate storage and unfamiliar management tools, only solve the short-term issue (getting more capacity), but fail to solve the larger issue that can only be solved the Dell way through standardization, scalability, and holistic manageability.
So while OpEx might decrease because there is less to configure, the CapEx is higher because you have to replace infrastructure in chunks.
Dell simply has a better strategy
We drive better CapEx through the commodization and standardization of everything in the infrastructure AND by driving automation and manageability (OpEx) across not only Dell solutions but those of competitors too.
Dell is focusing on making IT the engine of efficiency, flexibility and growth for the organization
Commodity
with services
Legacy
Low
Low
Agility & scalability
High

7. Dell agile, efficient & scalable architecture
Existing IT
Network-interconnected
pool of resources
Applications/platforms
Agile, efficient & scalable architecture
Transformation Services 1 2
Business-class connected device solutions
Secure, connected and managed heterogeneous end-points
SaaS, PaaS, IaaS
Cloud delivery & management 4
A ubiquitous extension of the datacenter 3
Intelligent converged
Infrastructure & private cloud
Return to app-driven
architecture
Information management 5
Data-driven decision making – the goal of Information Technology
We have a very clear vision of how to transform IT so that our customers can become the agile and efficient engine of growth for their organization.
A few lucky organizations get to start from scratch, so they can leverage the latest and greatest technologies on high-performing and standardized platforms. But most have to transition incrementally to a better state.
In nearly every organization, their existing IT consists of a hodgepodge of tools, software, brands, platforms, and processes, supported by a disconnected IT staff that possesses widely varying ranges of skills
Moving to a more agile and efficient – as well as more cost effective – infrastructure takes some standard steps.
These steps also represent Dell’s strategy. Put a different way, these are the core areas that we focus on to help our customers deliver transformative agility and efficiency
Some customers must start at the first step – moving from old, underperforming or outdated platforms to new ones. In most cases, these platforms were never designed for today’s IP-based platforms. And let’s be honest, the people that run these platforms are retiring.
Dell transformation services, aided by great acquisitions like Make and Clerity, help make the transformation process simpler, faster, and with less disruption.
The next step is to empower a more mobile workforce for anytime, anywhere, and any device access, as well as empowering IT to manage it.
This is where Dell client innovation delivers solutions that are built for business, and offer:
The most manageable business-class devices, that are & centrally controlled via tools like KACE and WYSE
More security with comprehensive endpoint solutions via SecureWorks threat management, PowerConnect W secure mobility, SonicWall network protection & remote access, identity management through Quest, WYSE virtual desktop management, and encryption via Dell’s own DDPE
Greater reliability through military-grade performance tested, better responsiveness & battery life and customer support
And making cloud client computing a reality through Wyse software that is easy to manage from one central location
Add to this our software and services to develop & modernize mobility apps, and to optimize mobility infrastructure via app delivery & hosting, on-boarding & guest access, VDI appliance & hosting, backup & recovery, high-performance wireless & switching
And of course, we always offer a wide array of award winning end points: Dell Wyse Thin and Zero clients, Dell Latitude PCs, Dell Precision Workstations and Dell XPS tablets – as well as connectivity to any end point / pre- existing end point your end users may have.
Next we’re driving solutions to increase data center agility and efficiency
It starts with end-to-end integration, of intuitive, flexible & comprehensive management tools that automate, streamline, flexible and increase scalability. This is where Quest, Active Infrastructure, Creator, OpenManage fit in
It also includes different ways to get infrastructure, such as our pre-validated & pre-integrated solutions & templates like vStart, Active System 800, Converged Blade data center, and Modular data center solutions
Deep partner integration with VMware, Microsoft, and others is another key component.
And all of this sits on a base of modular & scalable systems like:
PowerEdge 12G, the highest performing & most manageable server architecture on the market
World’s most cost-effective and agile storage platforms that are non-disruptive, deliver the best TCO, and provide advanced & automated tiering through solutions like EqualLogic, Compellent, and PowerVault
The most efficient networking architecture from Force10 and PowerConnect, delivering scalable high- performance fabrics, integrated automation and designed for value
And unified app & cloud management, through
The industry's most comprehensive cloud portfolio, where we help customers Build, operate, integrate or use
App orchestration, monitoring & performance management tools like Quest
And app modernization & rehosting tools from Services using Make and Clerity
Enabling data-driven information is the next focus area. It isn’t just about storage anymore.
Here Dell’s strategy is to automatically and intelligently optimize data everywhere by:
Virtualizing and optimizing the storage, not just the servers. Dell PowerVault and Dell EqualLogic are specifically designed to maximize productivity in virtual environments.
Breaking through the data integration barriers with great integration tools like Boomi that can integrate on-premise and off-premise data in just about any format.
Converging and collapsing silos of storage and pooling them to lower costs using EqualLogic and Dell PowerVault
And by addressing the whole picture. Not just technology like some solutions, but also the people and processes using Plug ins to Microsoft System Center and Vmware, as well as Dell storage management tools
Next, customers need to automate the complexity of data management. This is where Compellent comes in with self- optimizing and powerful core storage
Customers also need application migration and connectivity tools,   This is where Make and Clerity come in to help modernize and rehost legacy apps, and where Quest’s Microsoft application migration suite provides the most comprehensive set of capabilities to help our customers get there. 
Finally Dell’s security portfolio has expanded in a major way. Our solutions focus on three key issues
Security & compliance, to provide Proactive security and risk management that is more cost-effective
Smarter & efficient defenses vial Solutions and threat intelligence that dynamically respond to new threats & improve efficiency
And security innovation to Enable productivity by embracing new technology and security that works with that new technology
Dell Identity & Access management is provided by Quest and SecureWorks. Unified threat management comes from SonicWALL. And encryption from Dell Data Protection Encryption or DDPE
Security 6
Secure from code design to intrusion protection

8. Dell’s recent investments align to our vision
Agile, efficient and scalable architecture 2
Business-class connected device solutions
Transformation Services 1
SaaS, PaaS, IaaS
Cloud delivery & management 4
Intelligent converged
Infrastructure & private cloud 3
Information management 5
We have a very clear vision of how to transform IT so that our customers can become the agile and efficient engine of growth for their organization.
A few lucky organizations get to start from scratch, so they can leverage the latest and greatest technologies on high-performing and standardized platforms. But most have to transition incrementally to a better state.
In nearly every organization, their existing IT consists of a hodgepodge of tools, software, brands, platforms, and processes, supported by a disconnected IT staff that possesses widely varying ranges of skills
Moving to a more agile and efficient – as well as more cost effective – infrastructure takes some standard steps.
These steps also represent Dell’s strategy. Put a different way, these are the core areas that we focus on to help our customers deliver transformative agility and efficiency
Some customers must start at the first step – moving from old, underperforming or outdated platforms to new ones. In most cases, these platforms were never designed for today’s IP-based platforms. And let’s be honest, the people that run these platforms are retiring.
Dell transformation services, aided by great acquisitions like Make and Clerity, help make the transformation process simpler, faster, and with less disruption.
The next step is to empower a more mobile workforce for anytime, anywhere, and any device access, as well as empowering IT to manage it.
This is where Dell client innovation delivers solutions that are built for business, and offer:
The most manageable business-class devices, that are & centrally controlled via tools like KACE and WYSE
More security with comprehensive endpoint solutions via SecureWorks threat management, PowerConnect W secure mobility, SonicWall network protection & remote access, identity management through Quest, WYSE virtual desktop management, and encryption via Dell’s own DDPE
Greater reliability through military-grade performance tested, better responsiveness & battery life and customer support
And making cloud client computing a reality through Wyse software that is easy to manage from one central location
Add to this our software and services to develop & modernize mobility apps, and to optimize mobility infrastructure via app delivery & hosting, on-boarding & guest access, VDI appliance & hosting, backup & recovery, high-performance wireless & switching
And of course, we always offer a wide array of award winning end points: Dell Wyse Thin and Zero clients, Dell Latitude PCs, Dell Precision Workstations and Dell XPS tablets – as well as connectivity to any end point / pre- existing end point your end users may have.
Next we’re driving solutions to increase data center agility and efficiency
It starts with end-to-end integration, of intuitive, flexible & comprehensive management tools that automate, streamline, flexible and increase scalability. This is where Quest, Active Infrastructure, Creator, OpenManage fit in
It also includes different ways to get infrastructure, such as our pre-validated & pre-integrated solutions & templates like vStart, Active System 800, Converged Blade data center, and Modular data center solutions
Deep partner integration with VMware, Microsoft, and others is another key component.
And all of this sits on a base of modular & scalable systems like:
PowerEdge 12G, the highest performing & most manageable server architecture on the market
World’s most cost-effective and agile storage platforms that are non-disruptive, deliver the best TCO, and provide advanced & automated tiering through solutions like EqualLogic, Compellent, and PowerVault
The most efficient networking architecture from Force10 and PowerConnect, delivering scalable high- performance fabrics, integrated automation and designed for value
And unified app & cloud management, through
The industry's most comprehensive cloud portfolio, where we help customers Build, operate, integrate or use
App orchestration, monitoring & performance management tools like Quest
And app modernization & rehosting tools from Services using Make and Clerity
Enabling data-driven information is the next focus area. It isn’t just about storage anymore.
Here Dell’s strategy is to automatically and intelligently optimize data everywhere by:
Virtualizing and optimizing the storage, not just the servers. Dell PowerVault and Dell EqualLogic are specifically designed to maximize productivity in virtual environments.
Breaking through the data integration barriers with great integration tools like Boomi that can integrate on-premise and off-premise data in just about any format.
Converging and collapsing silos of storage and pooling them to lower costs using EqualLogic and Dell PowerVault
And by addressing the whole picture. Not just technology like some solutions, but also the people and processes using Plug ins to Microsoft System Center and Vmware, as well as Dell storage management tools
Next, customers need to automate the complexity of data management. This is where Compellent comes in with self- optimizing and powerful core storage
Customers also need application migration and connectivity tools,   This is where Make and Clerity come in to help modernize and rehost legacy apps, and where Quest’s Microsoft application migration suite provides the most comprehensive set of capabilities to help our customers get there. 
Finally Dell’s security portfolio has expanded in a major way. Our solutions focus on three key issues
Security & compliance, to provide Proactive security and risk management that is more cost-effective
Smarter & efficient defenses vial Solutions and threat intelligence that dynamically respond to new threats & improve efficiency
And security innovation to Enable productivity by embracing new technology and security that works with that new technology
Dell Identity & Access management is provided by Quest and SecureWorks. Unified threat management comes from SonicWALL. And encryption from Dell Data Protection Encryption or DDPE
Security 6

9. The 4 key pillars of IT transformation : Helping you grow & thrive
The power to do more
Driving greater operational efficiency and accelerating results
We have a very clear vision of how to transform IT so that our customers can become the agile, efficient and scalable engine of growth for their organization.
In nearly every organization, their existing IT consists of a hodgepodge of tools, software, brands, platforms, and processes, supported by a disconnected IT staff that possesses widely varying ranges of skills
Moving to a more agile, efficient and scalable – as well as more cost effective – infrastructure takes some standard steps.
These steps also represent Dell’s strategy. Put a different way, these are the core areas that we focus on to help our customers deliver transformative agility and efficiency
One important step is to empower a more mobile workforce for anytime, anywhere, and any device access, as well as empowering IT to manage I
It also includes simplified and converged management of physical, virtual, converged and cloud infrastructure, as well as automating the complexity of data management and easy-to-use application migration and connectivity tools
Dell Services recognizes and embraces the changing IT landscape and we bring a differentiated approach to help our customers transform to next generation capabilities.
We design our services to be modular in nature, and that are focused on speed to value rather than being forced into a rigid model.
Services offerings are designed to be industrialized or productized…that is, able to scale up or scale down as needed, repeatable and predictable
Cloud, Social, Mobile offering are designed with those trends in mind, bringing great foresight and innovation to our customers.
And we do this with a DNA of operational excellence, born out of our nearly 30 year history of supply chain leadership and operational excellence.
In short, Dell is the only IT Services Provider that can provide:
The infrastructure, through our award winning 12 servers to our multiple acquisitions around storage and networking IP
The software – award winning management software and virtualization software – and relevant end points. We’re the only company to offer the intellectual property, the “Glue” (Software – management and virtualization) that allows us to partner with our customers to deliver relevant solutions more quickly (pre configured, pre tested, reference architectures etc), to our customers.
The end point devices - we have a heritage in award winning commercial PCs and desktops and have added new Ultrabook and tablet platforms. With the Wyse acquisition we offer a complete suite of award winning end points: zero clients and thin clients
Pretested, preconfigured solutions for cloud client computing, mobility, desktop virtualization, BYOD programs – all designed to deploy quickly, provide value tailored to YOUR business needs and scale to grow with your business.
Dell Services and service offers that provide speed to value
NOT APPLE, NOT HP, CISCO or LENOVO can provide end-to-end solutions – from the IP to the infrastructure to a broad portfolio of END USER DEVICES that are built for business needs.
Business-class connected solutions
Integrated, optimized enterprise
Software that simplifies IT and mitigates risk
Flexible, next-generation services
Differentiated with a scalable design point

10. End-to-end capabilities to address critical IT challenges
Converged Management
Memory Virtualization
Software
Data Center & Cloud Management
Information Management
Mobile Workforce Management
Security & Data Protection
Storage
Services
Support
Implementation
Manage
Consulting
Networking
Campus Branch
Core Network
Wireless
Security
3rd Party Security
Offerings
Managed Security Services
Network Security
Servers
Continued investment in the enterprise
Industry Standard Servers
Hyper-scale
Scale-out
iSCSI
Direct Attach
Fibre Channel
File
Deduplication
Data Protection
Over the last 4 years we have significantly scaled the breadth and depth of our portfolio through both organic & inorganic investments - $16B
You can take examples like: 
Compellent = Best tearing technology
EQL = #1 WW in iSCSI Storage, scale out and Ease of use
Ocarina = Dedup & Compression
Gale = Acceleration of our AI systems management strategy
RNA=Tier 0 Server Side Cache
This comprehensive portfolio lays the foundation for our vision of the data center and allows us to uniquely satisfy the needs of organizations, no matter their size and where they’re at on enterprise journey. The ecosystem coming together and relentless focus on execution

11. The Dell Advantage Open. Disruptive. Innovative
Standards with no lock-in/out
Modular, not monolithic
Open approach, not closed
Scalability without constraints
Flexible, not forced
End-to-end, not narrow
Superior ease of use
Rapid time to value
Ultimate freedom of choice
Dell’s unique design philosophy truly set us apart from all other technology providers today. This is characterized by:
Standards-based systems with no lock-in or lock-out schemes
Modular systems and management—not monolithic constructs
Open approach to solutions—not closed silos
Scalability (up, down, out, horizontal, vertical, interline/intra-line) without constraints
Flexible options—not forced down one path
End-to-end portfolio (end-to-end thinking)—not narrow
This is the Dell Advantage—an approach that gives you superior:
Superior ease of use
Rapid time to value
Ultimate freedom of choice

12. We’re a leader in our markets and our strategy is delivering results in a major way
Now is the time to partner with Dell
Dell is a leader in our markets and Dell's strategy is delivering results in a major way
You can mention here that there at 12 tracks from subject matter experts post lunch, which details most of these technologies
Some examples:
As the infrastructure provider for some of the largest social networking and search providers, Dell enables 1B people every day to play, work and communicate through the cloud.
Dell has an aggressive virtualization strategy and we believe that customers can achieve significant performance and efficiency gains through virtualization. At Dell, we’ve avoided $100M in costs through virtualization. 50% of our servers are virtualized already, and we’ve eliminated nearly 6K with the goal of 10K by the end of the year.
For us, efficiency spans across everything we do and being environmentally efficient is core to our DNA. We’ve been ranked by analyst firm, TBR (Technology Business Research), as #1 vendor on their sustainability index.
Based on extensive engineering in end-to-end solution design and certification, our pre-built solutions can help you build a dynamic and efficient virtualized infrastructure from the server and hypervisor to the network, storage systems and management toolsets—quickly and efficiently.
4 of the top 5 global search engines use Dell
We now have more than 40K professionals globally that can provide a range of services and solutions to help you be more efficient. Our solutions are scalable so you can choose only the services needed.
And we now manage more than 10,000 IT SaaS customers

13. Solving customers biggest challenges

14. Indian Institute of Hardware Technology Customer Challenge
Wanted to deliver Learning-as-a-Service to internal training centers and enterprise customers based on a cost-effective IT training model
Customer Benefits Delivered
Simplified network complexity delivered through 90 percent reduction in port density
Supports simultaneous learning of 20,000 users through 40 Gbps network throughput
Training curricula expanded due to 70 percent decrease in network management
Highly flexible pricing models delivered through 40 percent reduction in total cost of ownership
Scales effectively to meet projected global demand for learning-as-a-service model
Partnering To Transform
Simplified network complexity delivered through 90 percent reduction in port density and 40 percent reduction in total cost of ownership enabling 65 percent growth in customer base
Customer Name: IIHT
Business Need: IIHT Cloud Solutions wanted to deliver Learning-as-a-Service to internal training centers and enterprise customers based on a cost-effective IT training model that would reduce complexity and improve flexibility in delivering resource intensive IT certification programs.
KEY MESSAGE:
The highlight of the solution is first ever SDN implementation. This helped IIHT in achieving 65% growth in customer base
Customer Benefits:
Simplified network complexity delivered through 90 percent reduction in port density
Supports simultaneous learning of 20,000 users through 40 Gbps network throughput
Training curricula expanded due to 70 percent decrease in network management
Highly flexible pricing models delivered through 40 percent reduction in total cost of ownership
Scales effectively to meet projected global demand for learning-as-aservice model

15. Amalgamated Bean Coffee Trading Co. Ltd. Customer Challenge
The ERP was running for over 5+ years with an exorbitant OPEX since it was on the proprietary locked RISC platform
Customer Benefits Delivered
Migrated to the new x86 platform delivering vastly improved ROI on the overall solution
Ensured their critical data is protected with a defined backup solution
Partnering To Transform
Reduced OPEX costs significantly while delivering better efficiencies across operations by adopting Industry Standard Architectures
Customer: Amalgamated Bean Coffee Trading Co. Ltd.
Business Challenge
Their current ERP Solution was 5+ years old, and up for refresh in The other major issue was the OPEX on the existing solution, which was exorbitantly high as the solution was on Proprietary Locked RISC platform. In addition to these issues, the erstwhile SAP deployment was done by a different team than the incumbent hardware vendor, which had resulted into a lot of delays in the deployment.
KEY MESSAGE:
The highlight of the solution is migration from UNIX to LINUX (HP Itanium platform to Dell X86 architecture. And bring down the OPEX Cost
Solution Overview
ABCT was running their ERP on SAP on HP’s Itanium based servers. The existing setup was due for hardware and SAP refresh. ABCT was looking for a single point of contact for the whole solution which included the infrastructure for SAP, back-up solution and migration of existing ERP to the new X86 platform. This ERP handles material management, Financial solution and sales and distribution for entire chain of café coffee day’s 1800 outlets. Dell porposed the entire end to end solution which included the hardware, SAP migration services, back-up solution and its deployment. It was a collaborative effort where the Dell Services team was leveraged to provide the SAP migration expertise and used EDT for VMware and back up deployment. The solution included clustering their DB servers which were running Oracle on physical servers and the remaining servers were virtualized and high availability was set up using VMware cluster.
Why Dell?
The Dell team was able to explain the solution benefits to their CIO/CEO and in turn replaced the incumbent hardware and deployment partner.
The ROI presentation on migration from RISC based architecture to CISC X86 architecture helped the decision towards Dell
Understood the customer pain points  in detail and addressed each one of them.
Proposed the right solution to meet the customer requirements in terms of performance, resiliency and scalability.
Customer had a great advantage through Dell as Dell  would be a single point of contact for implementation and support needs in future through this solution.
Customer Benefit
Better Return on investment on the overall ERP solution.
Café Coffee Day now has a defined backup solution to ensure their critical data is protected  .
Dell team were able to design and integrate the total Application consolidation need of customer with our superior products and latest technology.

16. Rajiv Gandhi Cancer institute and Research Centre Customer Challenge
investing in a highly scalable storage management system that would meet the capacity demands of data-intensive medical images and records.
Customer Benefits Delivered
Patient needs at forefront of technology-enabled healthcare
Medical images and records are instantly available for patient visits and Meets seven years of projected data growth due to high scalability
Treatment responsiveness increases through ability to respond to urgent requirements
Ability to double storage capacity provides a compelling price-performance ratio
Partnering To Transform
Scalable Infrastructure for HIS, PACS, EMR enabling double storage capacity without image deterioration
Customer Name: Rajiv Gandhi Cancer Institute and Research Centre
Business Need: Rajiv Gandhi Cancer Institute and Research Centre recently deployed a number of healthcare technology initiatives and wanted to invest in a highly scalable storage management system that would meet the capacity demands of data-intensive medical images and records.
KEY MESSAGE:
The highlight of the solution is deploying scalable platform for HIS, PACS and EMR
Solution:
The institute deployed a Dell Compellent storage solution and Dell PowerEdge servers to deliver a stable, scalable platform for the hospital information system, PACS and electronic medical records.
Customer Benefits:
Patient needs at forefront of technology-enabled healthcare
Medical images and records are instantly available for patient visits
Meets seven years of projected data growth due to high scalability
Treatment responsiveness increases through ability to respond to urgent requirements
Ability to double storage capacity provides a compelling price performance ratio

17. Yash Raj Films Customer Challenge Customer Benefits Delivered
Need for a single, scalable solution to store their catalogue film footage in a digital format
To guarantee availability of content and specific footage when required by various business touch points.
Customer Benefits Delivered
Entertainment company secures film archive through scalable storage solution
Provides protection for entire film catalogue
Snapshot feature saves time through restoring specific film footage
Open standards work seamlessly with film industry solutions
Scales to meet the studio’s growing catalogue
Partnering To Transform
The company has the ability to integrate the digital asset management software. Open standards support to continued innovation
Customer: Yash Raj Films
Business Need: Yash Raj Films needed a single, scalable solution to store their catalogue film footage in a digital format that would guarantee
availability of content and specific footage when required by various business touch points.
Key Message:
The highlight of the solution is deploying an archival solution for digital media assets, with an open platform to integrate with existing software. Please note customer highlighted we had the best interoperability
Solution:
The studio deployed an archival solution using a Dell™ EqualLogic storage array to ensure instant access to the studio’s entire film content in various digital formats
Customer Benefits:
Entertainment company secures film archive through scalable storage solution
Provides protection for entire film catalogue
Snapshot feature saves time through restoring specific film footage
Open standards work seamlessly with film industry solutions
Scales to meet the studio’s growing catalogue

18. USHA International Customer Challenge Customer Benefits Delivered
Expanding SAP ERP system to improve the overall supply chain network for the durable goods manufacturing and distribution business,
Without increasing their data centre footprint
Customer Benefits Delivered
Server consolidation delivers expanded SAP environment on 80 percent smaller footprint
Supply chain planning improves through 60 percent faster report generation
Customer relationships strengthen after 70 percent decrease in order approval time
Energy efficiencies deliver increasing workload using 70 percent less power
Balancing supply and demand delivers ROI within three years
Partnering To Transform
60 percent faster report generation. 70 percent less power used

19. Data Centre Consultant
Dell has been Honour & Recognition by CIO CHOICE in the following four categories:
Server
Storage - Hardware
Data Centre Consultant
Data Centre Transformation Services
The process for “CIO CHOICE” ( ) recognition is conducted via an independent advisory panel of eminent CIOs and an independent survey voting from across the country with CIOs and ICT decision makers. Vendor recognition is largely based on the “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”.

20. What did you learn from this session today
What did you learn from this session today? Tweet your responses using the hashtag #dellst13

21. Thank You