Public Affairs Council Membership Orientation December 1, 2009

Agenda Introduction to the Public Affairs Council Caryn Seligman, Senior Director Conferences and Workshops Rikki Amos, Associate Director, Political Involvement Programs Information Assistance Ashley Mancheni, Senior Program Associate Foundation for Public Affairs Adam Korengold, Director, Research and Consulting Services Executive Director, Foundation for Public Affairs Management Consulting and Benchmarking Services Adam Korengold, Director, Research and Consulting Services Executive Director, Foundation for Public Affairs Web Site and Information Technology Services Sylvia Kerali, Coordinator, Membership Communications

Introduction to the Public Affairs Council Mission Advance the field of public affairs and provide tools and resources that enable public affairs executives and managers to achieve their business and professional goals. Founded in 1954 Staff of 20 based in Washington, D.C.

What is Public Affairs? We define public affairs broadly to include: Government affairs—federal, state and local International public affairs Political action committees/campaign finance Grassroots Corporate social responsibility Issues management Communications

Who are our members? 590 member organizations from all sectors Corporations Associations Consultants and vendors Organization holds membership Any employee of the organization is entitled to member services

Making the Most of Your Membership Think of us as your “back office” Ensure that everyone in your organization is taking advantage of our services

Does the Council lobby? Non-partisan, non-political organization

Governance Board of Directors Two meetings per year Nominations solicited in July Executive Committee

Communications Impact Monthly newsletter Print or electronic version Public Affairs Perspective Blog by Doug Pinkham, Council president Periodic news announcements

Networking 2009 Networks Political Involvement Network International Network DC Office Heads Network – Coming soon Regional Membership Events

Training Offer 50+ training opportunities annually in all public affairs areas Various learning environments Conferences Seminars and workshops Roundtables Teleconferences/Webinars On-line courses

Training Levels of meetings Junior Senior Tracks at larger conferences Hallmarks of meetings Peer-to-peer learning Unmatched networking opportunities Vendor exhibits Staff can provide guidance on most appropriate training session for you

Public Affairs Institute Founded 25 years ago Mid to senior-level public affairs professionals Three year program Classes led by distinguished practitioners Covers emerging political, economic, social & technological issues in the field

Information Assistance Field over 1,600 requests for assistance per year How to access help: Call Web site Divided by subject area—see “Areas of Expertise” Need password to access members-only content Visit resource library in our Washington, D.C. office

Sample materials in our library Public affairs organizational charts Job descriptions PAC solicitation letters Grassroots newsletters Corporate social responsibility reports Guidelines for selecting a state contract lobbyist Templates for identifying emerging issues Policy statements on employee political involvement Results from public affairs software survey

Additional Information Resources Referrals to fellow Council members Expert staff available for presentations Mentoring program Refresher on training opportunities

Legal Guidance Prominent election law attorney Ken Gross available to members for legal advice Federal & state campaign finance rules Lobbying registration information Including grassroots Ethics laws Other public affairs-related issues

Foundation for Public Affairs Supports and conducts research on emerging issues and trends that effect the public affairs community 501(c) 3 non-profit organization Funded by tax deductible contributions from members Research advisory board

Foundation for Public Affairs Publications Public affairs compensation surveys Corporate public affairs Association public affairs Trend reports Promoting CEO Engagement in Public Affairs Activists in the Boardroom: How Advocacy Groups Seek to Shape Corporate Behavior Good Guanxi: Managing Government Relations in China Upcoming reports 2009 Corporate Government Relations Washington Office Benchmarking Survey Opening Up: The Role of Transparency in Corporate Public Affairs

Management Consulting Provide individual consultation on best practices and technical assistance Strategic planning Organizational structure Performance measurement Creating value for the company Staff available for presentations and meetings

Benchmarking Services Membership-wide benchmarking projects State of Corporate Public Affairs Corporate Government Relations D.C. Office State Government Relations Political Action Committees Grassroots International Government Relations

Members-only Benchmarking Services Fee-based services include: Comparative analyses Compare your company to those in membership-wide benchmarking study Original benchmarking Customized benchmarking study for your organization

Public Affairs Management Report Series Monographs on public affairs management challenges Hard copy sent to primary contact Electronic copy available to members for free Sample titles Procurement Lobbying: It’s Not Business as Usual Ethical Considerations in a World of Corporate Social Responsibility Hiring and Managing State Contract Lobbyists A Renegade’s Guide to PAC Communications Writing Effective Messages, or, The Art of Storytelling

Web site: What can you do on the Web site? Download resources by area of expertise Search membership directory Download free publications: Impact and management reports Sign up for conferences and order publications Find or post a job opening Find a vendor or consultant Search Public Affairs Events Calendar

On-line Services On-line courses Federal Campaign Finance in the US Federal Lobbying, Gift & Ethics Laws LinkedIn Group Facebook Fan PageFan Page Twitter Council Conversation

Six Ways to Get Involved Today 1)Visit to download resourceswww.pac.org 2)Add to your “safe senders” list 3)Mark your calendar for upcoming events 4)Review membership benefits with your colleagues 5)Sign up to be a mentor or mentee 6)Contact us with any questions

For Further Information Introduction to the Public Affairs Council Caryn Seligman, Senior Director , Conferences and Workshops Rikki Amos, Associate Director, Political Involvement Programs , Information Assistance Ashley Mancheni, Senior Program Associate , Foundation for Public Affairs Adam Korengold, Director, Research and Consulting Services Executive Director, Foundation for Public Affairs , Management Consulting and Benchmarking Services Adam Korengold, Director, Research and Consulting Services Executive Director, Foundation for Public Affairs , Web Site and Information Technology Services Sylvia Kerali, Coordinator, Membership Communications , General Information ,