Signature GuidelinesPage 1 Mandatory Requirements Font: Trebuchet Size: points Main Copy Color: Dark Gray (RGB 117/117/117 or # Hex) Align: Left Mandatory Elements Name (w/optional credentials) set in Bold Blue (RGB 7/104/169 or #0768A9 Hex) Title Business Organization Company Physical Location/Address (remote employees may omit if approved by their supervisor) Phone Numbers Address Company Web Address Approved Legal Disclaimer (in Trebuchet black) Optional Elements – Credentials Business Credentials (CPA, MBA, PhD., etc.) Company Logo JPG file (110 x 180 pixels) One Approved Promotional banner (in place of company logo but accompanied by company URL: Social Media Links (linked to company addresses – NOT to personal sites) Approved Support Links (phone number and web URL) Any other additional information must be approved on a case-by-case basis. To ensure you are using the latest guidance, you can find the most recent version of this document at CORPORATE BRANDING Signatures Overview - Acceptable MS Outlook Signatures is one of our most significant brand identifiers. In presenting a unified brand, it is important to make our s consistent and in compliance with our brand guidelines. For desktop Outlook signatures, please follow one of three options: 1.Preferred Full Signature - Full text, clickable company logo with optional social media icons 2.Text-only Signature - Full text, with company URL 3.Signature with Promotional Banner - Full text, company URL and Marketing-approved promotional banner Also included in this document is guidance for: Reply signatures Adding additional information/links Mobile devices Web Outlook client June 4, 2013
Signature GuidelinesPage 2 CORPORATE BRANDING Signatures Option One — Preferred Full Signature This option should apply for most desktop users. Note, here this example contains the optional social media icons linking to our company’s main sites. Option One — Graphical Logo (optional social icons included) Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. Option One, Two & Three — Reply Signature For the Outlook reply signature, you may reduce your information to: name, title, business unit and contact numbers. Option One, Two & Three — Reply Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America tel mobile June 4, 2013
Signature GuidelinesPage 3 CORPORATE BRANDING Signatures Option One A — 100 Year Signature For 2013 and early 2014 only, this option should apply for most desktop users. Option One — Graphical Logo (optional social icons included) Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. June 4, 2013
Page 4 CORPORATE BRANDING Signatures Option Two — Text-only Signature This option applies for those who wish to use no graphical elements in their signature. This is recommended for those still using the older MS Outlook Option Two — Text-only Signature Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. June 4, 2013
Page 5 CORPORATE BRANDING Signatures Option Two (cont.) — Additional Text Block For approved use only, additional text or contact information is placed with a Blue, Bold header between either the company logo (or text URL in this example) and the Confidentiality Notice. It is allowable to add a second URL (e.g., for sales) Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Support Contact: Technical Support: Ext. 555 Customer Support: Ext. 555 Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. Option Two (cont.) — Text-only Signature (with additional text block) tel mobile Option Two (cont.) — Additional URL It is allowable under select circumstances to add a second URL (e.g., for sales-specific sites). This is only allowable for Option One or Option Two. Option Two (cont.) — Text-only Signature (with additional URL) Confidentiality Notice: This and The information is intended only for the Signature GuidelinesJune 4, 2013
Signature GuidelinesPage 6 Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. Option Three — Text URL with Approved Marketing Banner CORPORATE BRANDING Signatures Option Three — Promotional Banner This option applies for those who interact with customers, prospects and partners and wish to promote an important product or event. This content most be approved (or created) by Marketing prior to inclusion in your signature. June 4, 2013
Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Web Outlook Client Signature CORPORATE BRANDING Signatures For internal replies and for mobile devices, you can shorten your signature, making sure to include the following: Web — Mandatory Requirements Font: Trebuchet Size: points Main Copy Color: Dark Gray (RGB 117/117/117 or # Hex) Align: Left Mandatory Elements Name (w/optional credentials) set in Bold Blue (RGB 7/104/169 or #0768A9 Hex) Title Business Organization and Address Phone Numbers Address There are size limitations in the web Outlook client, so the Confidentiality Notice is not mandatory at this time. You may also need to omit the address block in order to fit phone/ links if necessary. Mobile The text-only (Option Two) is preferred for mobile devices, although color and font support are currently limited. Arial or default san serif font on mobile devices is acceptable. Black text is allowable Your name and “Confidentiality Notice” should be set in Bold. “Sent from my iPhone/Android/etc.” is allowable at the top of your mobile signature. Sent from my iPhone Craig Koller Senior Marketing Manager of Creative Services CCH Tax and Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Confidentiality Notice: This and its attachments (if any) contain confidential information of the sender. The information is intended only for the use by the direct addressees of the original sender of this . If you are not an intended recipient of the original sender (or responsible for delivering the message to such person), you are hereby notified that any review, disclosure, copying, distribution or the taking of any action in reliance of the contents of and attachments to this is strictly prohibited. If you have received this in error, please immediately notify the sender at the address shown herein and permanently delete any copies of this (digital or paper) in your possession. Mobile Signature (iOS, Android, BB, WM8) Signature GuidelinesPage 7June 4, 2013
Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax & Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile “Do or Do not. There is no Try.” - Yoda Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Ask me about ProSystem fx Tax! CORPORATE BRANDING Signatures Signatures — Unacceptable Samples Unacceptable Elements Personal Messages Inspirational Quotes “Handwriting” font for name Nicknames Signature GuidelinesPage 8June 4, 2013
Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile CORPORATE BRANDING Signatures Signatures — Unacceptable Samples (Continued) Unapproved/numerous social media sites QR codes Text without any line spaces Signature GuidelinesPage 9 Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile Craig Koller Senior Marketing Manager, Creative Services CCH Tax & Accounting North America Wolters Kluwer Tax and Accounting 2700 Lake Cook Road Riverwoods, IL tel mobile June 4, 2013