1. Visual Identity Guide

2. Overview One of the key aspects to successfully represent a project is its visual element. A project is effectively portrayed using a standard set of guidelines to keep the uniformity and integrity of all printed collaterals, online media, documents, and other similar articles and literatures.

3. Tech4ED Overview, Branding, Logos, and Usage The Tech4ED branding and logo appears in all articles that support and represent the Tech4ED project, including, but not limited to, its related sub-projects, to ensure that all representations of the project are aesthetically consistent.

4. Tech4ED Overview, Branding, Logos, and Usage The Tech4ED logo has 3 parts; icon, logotype, and slogan. The upper portion of the icon is a blue map of the Philippines on yellow background, while the lower portion of the icon is a gradient yellow sun on red background. A blue, swoosh-type, human-like figure is used to frame the icon.

5. Tech4ED Overview, Branding, Logos, and Usage The logotype “TECH4ED” has three colors; red, yellow, and blue. The slogan is a black “enable empower transform” text separated by black diamonds, and is located directly below the logotype. The logo should in no way appear stretched, cropped, compressed, or skewed. The preferred background for the logo is white.

6. Tech4ED Overview, Branding, Logos, and Usage The Tech4ED logo should not be smaller than 150 pixels in height. This is the ensure that the Tech4ED logo is visible and legible from at least a few feet away.

7. Tech4ED Overview, Branding, Logos, and Usage

8. Segments Overview, Branding, Logos, and Usage The Tech4ED is a project comprised of smaller projects that cater to different sectors in our society. Each of the smaller projects are represented by its own project logo and branding. The logos should in no way appear stretched, cropped, compressed, or skewed. The preferred background for the logos is white.

9. Segments Overview, Branding, Logos, and Usage

10. Typography and Color Palette All Tech4ED branding when used in-line or on printed, electronic, and online media should use the Arial font. Bold, italics, and underscored typeface can be used to highlight certain texts.

11. Typography and Color Palette mAgri #adc344 RGB: 173 195 68 CMYK: 37 8 94 0 eGovServ #fed032 RGB: 254 208 50 CMYK: 1 17 89 0 eEduSkills #54cbed RGB: 84 203 237 CMYK: 57 0 4 0 mMarketplace #8fcdbe RGB: 143 205 190 CMYK: 44 2 30 0 eAssist #d670af RGB: 214 112 175 CMYK: 13 69 0 0 eAssess #f37465 RGB: 243 116 101 CMYK: 0 68 57 0

12. Letterhead, Footer, and Letter Template

13. Email Signature Bettina G. Quimson Deputy Executive Director, eSociety Information and Communications Technology Office - DOST T. (+63 2)920.0101 M. (+63 917)871.8547 E: bettina.quimson@icto.dost.gov.ph ICT Office Bldg., C.P. Garcia Avenue, 1101 Diliman Quezon City, Philippines LEGAL CONFIDENTIAL: The information in this e-mail and in any attachment may contain information which is legally privileged. It is intended only for the attention and use of the named recipient. If you are not the intended recipient, you are not authorized to retain, disclose, copy or distribute the message and/or any of its attachments. If you received this e-mail in error, please notify me and delete this message. Thank you. Arial 12 - Black Arial 10 Italics - Black Social Media Links Arial 9 Italics - Gray

14. Business Cards

15. Brochures and Flyers

16. Banners Horizontal and Vertical: Tarpaulin on X-Stand : 5ft x 2ft Tarpaulin on Roll-Up: 6ft x 2.5ft Booth Panels: 1m x 6m – 8m Large Format: Depends on the size of the wall or board. Standard Banner is 6ft x 2ft or 6ft x 4ft

17. Slideshows and AV Presentations

18. Prints on Corporate Giveaways Red: #ce0002 RGB: 206 0 2 CMYK: 12 100 100 4 Blue: #0a91e3 RGB: 10 145 227 CMYK: 75 34 0 0 Yellow: #fbba16 RGB: 251 186 22 CMYK: 1 29 99 0

19. Data Sheets for Segments and Components