Assistance PSA for Microsoft Dynamics CRM 2011 Partner Program 2012

Our Mission “Within the Microsoft eco system, worldwide market Leader in the Professional Service Industry”

Assistance Software Based in Europe, The Netherlands, Naarden (near Amsterdam) Leading Vertical Solution for the PSA market (in The Netherlands) Version 1.0 was released March company Implementations and licenses sold Developed a Unique solution for the Microsoft CRM 2011 platform, launched in March Partners Worldwide ISV Alliance agreement with Microsoft Corp. Solution is Certified for Microsoft Dynamics CRM 2011

ISV Alliance Agreement with Microsoft Corporation “Our partners play a critical role in delivering specialized solutions for our customers” said Doug Kennedy, vice president, Microsoft Dynamics Partners “Assistance Software is an example of a partner that is utilizing the power and flexibility offered by Microsoft Dynamics CRM to meet the specific needs of our customers and help them be more productive.”

World Wide Partner Network

Our Vision

Accounts Contacts Project and Contract management Time and Expenses Project Activity Planning Project Activity Planning Project Sales Forecast Project Sales Forecast Project Calculation Microsoft Outlook Microsoft Dynamics NAV/GP/AX Invoices HRM Opportunities Leads Campaigns Products Expense Claim Price List Project Resource Planning Project Resource Planning Our Concept Accounts Contacts Products Price List Project and Contract management Time and Expenses Project Activity Planning Project Activity Planning Project Sales Forecast Project Sales Forecast Project Calculation HRM Project Resource Planning Project Resource Planning Power of Choice: On Premise, SaaS and CRM Online ™ Microsoft Dynamics CRM™ for Professional Services Assistance PSA for Microsoft Dynamics CRM™

Profile our target market Professional Services Organizations: IT Consultancy and Services Legal Services Consultancy and Management Services Architects and Engineering Services Advertising and Design Studios Public Administration Education Services Other Services/Project organizations

Demo Project Live Cycle Opportunity Project management Time Entry Approval Invoice

License Structure Assistance PSA Server License* PSA Server lIcense Assistance PSA Users** Full On Premise or Limited 250,- 30,- SAAS Full or 15,00 SAAS Limited *Only applicable with On Premise, **SAAS price is per month per user includes SLA, On Premise price is named per user without SLA, SLA is 21% of the license

Assistance Software Partner Program 2012

Partner Levels Registered PartnerPremium Partner o Partner Annual fee 1,500 euro o Reseller agreement only for Assistance PSA o Microsoft Dynamics CRM Certified o Lead Registration o Limited support up to 3 calls for free and then 150 Euro per call o Complementary E-Learning o A minimum of one employee need to be PSA Certified o 20% Margin on Licenses o 15% Margin on Maintenance o 5 PSA users for own use for free o Partner Annual fee 2,500 euro o Reseller agreement for Assistance PSA o Microsoft Dynamics Microsoft Dynamics CRM Certified and/or NAV/AX/GP o Joint Marketing efforts o Lead Registration o Managed Partner Support by PAM o Limited support up to 30 tickets for free o Complementary E-Learning and once per year Boot Camp in Amsterdam or on Site (excluding expenses) o A minimum of two employees need to be PSA Certified o 40% Margin on Licenses o 25% Margin on Maintenance o 50 PSA users for own use for free incl. maintenance

Registered Partner Program Registered Partner

Partner Program Sign Partner Reseller Agreement Start E-Learning Get Certified Sell Assistance PSA

Premium Partner Program Premium Partner

Partner Program 1. Start-Up Start PSO Team Marketing Research 2. Go-To- Market Join Assistance Partner Program Start Marketing Activities 3. Sales Demo Sessions Quote Contracts 4. Deployment Implementation Support Team

Phase 1: Start-Up 1a. Sign Letter of Intent 1b. Establish PSO Team -Product Manager -Sales Pré Sales -Project management & Consultants (implementation) -Technical Consultants (installation) 1b. Local Marketing Research

Phase 2: Go-To-Market 2a. Sign up for Assistance Software Partner Program Preferred territory partners Multi-tier program (Certified, Silver, Gold levels) Marketing program support Comprehensive “Boot Camp” Training and Certification - No start-up fees On-line training and certification Pre-sales assistance during start-up through Assistance Software PAM 40% standard discount on Assistance Software 25% standard discount on recurring software maintenance Earn higher performance-based incentives - Additional cash discounts - Marketing Development Funds Comprehensive partner portal 2b. Start Marketing Activities Marketing Mix Direct Mail Internet Awareness Live Events Tele Marketing

Boot Camp Sales Module (1 DAY) Vision & Concept How to DemoLicensing & PrizingPrepare DemoPerform Sales Demo Basic Module (1 DAY) ConceptsNavigationCreate Blue Print Employees, Projects, Calculation, Resource Planning, Time sheet & Expenses and Invoicing Connections Implementation Module (1 DAY) Sprint MethodGet Started with PSACertification exam Technical Module (1 DAY ONLINE) Installation & ConfigurationConnections Price per attendee: (1st boot camp with up to 2 attendees free of charge and two attendees per year, annual additional 2 attendees) € 1.650,- Location: Assistance Software Group - Naarden, The Netherlands

Boot Camp

Direct online Exam

Trade show and Live Event Support

Phase 3: Sales 3a. Demo Session PSAonline demo environment Partner Portal Assistance Software Demo Support through PAM 3b. Quotes & Contracts

Phase 4: Deployment 4a. Start Deployment and Implementation Implementation Support through our online services Free Lab documents and e-learning facility 4b. Start Support Team and Tech Team Free Webinar Services (monthly call, update webinars etc) Online 3th line Support per , web meeting and telephone Additional support through our online services section

Software License Software for your own Company Free Server License for 50 Users Maintenance included

Online Services Additional support agreement on assistance PSA 30 tickets Additional hours to get your report, live consultancy, support etc. Fundamentals training Advanced training Fundamentals Fast Track Advanced Fast Track Fast Track Implementation Virtual Training Class Annual SupportHour Packs

Partner Quotes

Our Partners “Cole Systems was originally a FolioDev partner and we found that the complexity of configuring and setting up the solution did not fully meet the needs of the medium sized businesses. While AX PSA has good tools, the overall flow and cost meant that we couldn’t compete with the project centric competitors, with Assistance PSA for Microsoft Dynamics we can!“ Beau McKay Practice Manager Cole Systems Associates, Inc.

Our Partners “In the past we sometimes had to reprogram the adjustments we made for our client with every update of the Microsoft Dynamics software. Now, because every client has the same, configurable software with Assistance PSA updating gets much easier!” Henk Woltjes Practice Manager Professional Service Industry Qurius

Our Partners “Assistance PSA offers a tremendous opportunity for Microsoft reselling partners. Premier was first interested because of the strength of the application and how well designed it is for Professional Service Organizations. The optional integrations offered for 3 of the 4 Microsoft Dynamics ERP solutions, for Microsoft Dynamics SharePoint, SharePoint and office opens even greater opportunities for us.” “Since becoming a Partner of Assistance PSA, I have been very impressed with their channel program, particularly the marketing and lead generation assistance, the technical training and the exceptional service we have received from Assistance” Dale Potter President Premier Computing

Links  Home Page  Partner Portal