Teresa Hamilton Hall Roanoke County Public Information Director November 14, 2011

 Resources to consider ◦ Traditional media and social media  Traditional media ◦ Newspaper, television, radio  Newsrooms today have fewer reporters  Result of increased competition particularly from the web  Media need content

 Phone print and broadcast reporters with tips and information ◦ Helps build relationships ◦ Builds awareness of upcoming events or agenda items ◦ Look for national and local news pegs to build upon  Prepare your own press releases  Don’t have to be complicated, include photos if possible  Research addresses or get them from your Clerk  If releases aren’t included in print or on air, often posted online  Submit op-ed pieces

 What is the purpose of your Social Media pages?  Do you want to communicate with the public or friends and family? ◦ The purpose makes a difference in how your social media pages are viewed

 Why intent is relevant ◦ Records management  Pages used as a means to communicate with constituents are like correspondence - thus, can be considered public records  Should be retained accordingly (as a word doc or pdf)  Chairman – permanent records  Others – three years

 Public pages ◦ Profile picture in an official Board capacity ◦ Mention your role as a supervisor ◦ States anywhere that its an official page ◦ Depth of discussion on government issues  Public pages ◦ Refrain from deleting comments ◦ Schedule time to archive your material ◦ Turn off message feature

Teresa Hamilton Hall Roanoke County Public Information Director (Phone) Library of Virginia Anita Vannucci Records Analyst (Phone) VA Freedom of Information Advisory Council Maria J.K. Everett, Esq. Executive Director (Phone)