SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture.com

Golden Opportunity for the Philippines Next to the United States, Korea is the 2nd biggest source of foreign tourists in the Philippines Foreign tourist arrivals in the Philippines grew by 13 % in 2005 Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide Tourism contributed 15% of the total global GDP

World Tourism Today in 2004 Tourist Arrivals (In millions)

Projected Worldwide Tourist by 2010 Only 0.5 % of World’s Tourists! * * Target Number of Tourists by 2008 Tourist Arrivals (In millions)

as the PRIMARY TOURIST DESTINATION in Asia… Because of: A strategic location in the heart of Asia 7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers 3rd largest English-speaking population in the world The warmth and hospitality of the Filipinos

Call for Collective Action PCCI highlight the tourism industry as a tool for economic development PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry Partner with national government agencies and LGUs for an integrated international tourism program

BIZ TOUR 5 Partners & Associates in 5 A’s (Areas of Investment) SABSY PALANCA Chair ARRIVAL Philippine Travel Agencies Association (PTAA) - Chair Air Philippines ASEAN Business Advisory Council (ASEAN-BAC) ASEAN Tourism Association (ASEANTA) Association of Car Rental Companies, Inc. (ARCI) Confederation of Asia Pacific Chambers of Commerce & Industry Cebu Pacific Air Manila Japanese Travel Agents & Hoteliers Association (MJTAHA) Pacific Asia Travel Association (PATA) Philippine Airlines Philippine Travel Agencies Association (PTAA) Philippine Tourists Transport Cooperative ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair Asia Pacific Projects, Inc. Department of Public Works & Highways (DPWH) Department of Transportation & Communication (DOTC) CYNTHIA LAZO Convenor ROSE MARIE YENKO YVONNE PASCUAL Govt. Sector Convenors DOT PTA PCVC

BIZ TOUR 5 Partners & Associates in the 5 A’s (Areas of Investment) ACCOMODATIONS Chamber of Real Estate Builders Association (CREBA) Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs Hotel & Restaurant Association of the Philippines (HRAP) Hotel Sales & Marketing Association (HSMA) Philippine Hotel Owners Association (PHOA) Philippine Tourism Authority (PTA) The Philippine Hotel Federation, Inc. (TPHFI) ATTRACTIONS Philippine Tourism Operators’ Association (PHILTOA) -Chair Boracay Eminent Persons Group Cebu Tourism Core Group Ilocos Norte Trade, Tourism, & Investment Council (INTTIC) Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines) Laguna Tourism Foundation (LTF) Northern NSW Eco-Tourism Association & Sense Adventures Philippine Association of Convention Exhibition Organizers & Suppliers (PACEOS) Presidential Agrarian Reform Council (PARC) Southern Tagalog Tourism Council (STTC) Subic Clark Alliance Development (SCAD) Tourism Industry Board Foundation, Inc. (TBFI) ACTIVITIES Philippine Retailers Association (PRA) - Chair Ayala Foundation / Ayala Land Center for International Trade Expositions DLSU-Angelo King Institute Department of Tourism (DOT) Department of Trade & Industry (DTI) Grupo Reposo National Commission for Culture & Arts Philippine Convention & Visitors Corporation (PCVC) Philippine Commission on Sports Scuba Diving Philippine Dental Association (PDA) Philippine Franchise Association (PFA) Spa Association of the Philippines

Partner: Local Chapters & LGUs BIZ TOUR 5 Partner: Local Chapters & LGUs NATIONAL CAPITAL REGION Marikina CCI Makati CCI Manila CCI Quezon City CCI NORTH LUZON Bulacan CCI Dagupan City CCI Eastern Pangasinan CCI Ilocos Norte PCCI La Union CCI Pampanga CCI Vigan City CCI Western Pangasinan CCI SOUTH LUZON Batangas CCI Camarines Sur CCI Cavite CCI Laguna CCI Lucena City – Quezon CCI Marinduque CCI Rizal CCI San Pablo City CCI Western Batangas CCI VISAYAS Bohol CCI Boracay CCI Cebu CCI Palawan CCI MINDANAO Butuan City CCI Cagayan de Oro Davao City CCI Dipolog CCI General Santos City Iligan CCI

Work plan to Achieve the Five 5s 5th Year Targets 1st Year 2nd Year 3rd Year 4th Year 5 Billion USD Investments 5 Million Jobs Advocacy and Network Building Investment in Building Capacities Ready for Take Off Sustain Growth 5 Million International Tourists 5 Billion USD Annual Tourism Revenue

The Challenge Ahead 5 Million Tourists 3.95 3.16 2.63 2.29 1.91 (+24%) (+22%) (+20%) 2.63 3.16 5 Million Tourists (+24%) Tourist Arrivals (in Millions) 2.29 1.91 (+20%)

1st Phase: Bringing in the Tourists Thru the International Gateways Laoag Subic-Clark Cebu Davao Manila

The Program Energize international gateways Manila Cebu Davao Laoag Subic - Clark Link it to clusters of world class tourist attractions within one hour of travel time Develop various activities within the clusters

Achieving the Five 5’s through 5 A’s ARRIVAL (AIR/SEA TRANSPORT) 1. ACCESS/ ROADS-INFRA 2. ACTIVITIES 5. 5 A’s ATTRACTIONS 4. ACCOMMODATION 3.

(Cruise Liners, Ferries) 1. ARRIVAL AIR (Budget airlines, Chartered planes) SEA (Cruise Liners, Ferries) Leasing of Offices to Travel Agencies, Tour Operators, & Tour Guides Selling/Leasing of Land for Bus and Taxi Terminals; Airports; and Seaports O P R T U N I E S

2. ACCESS/ROADS-INFRA O P R T U N I E S ROADS WATER SEWERAGE PORTS Development of shopping malls near airports, seaports & bus terminals Leasing of Commercial Spaces to Business Centers, Public Calling Centers & branches of Utility Providers Construction of Toilet and Bath Facilities Leasing of Land to Utility Providers Roads & Bridges O P R T U N I E S ROADS WATER SEWERAGE PORTS ENERGY COMMUNICATION

3. ACCOMMODATION O P R T U N I E S HOTELS Leasing / Development RESTAURANTS Leasing / Development of Land for: HOTELS & MOTELS CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS GROCERIES/SUPERMARKETS CONVENIENCE STORES LAUNDRY FACILITIES HEALTH & CLINIC FACILITIES PHARMACIES BOOK SHOPS/ NEWS STANDS COFFEE & BAKESHOPS RESTAURANTS O P R T U N I E S

(eco-tourism beaches, rainforests, NATURAL (eco-tourism beaches, rainforests, mountain ranges) Development / Improvement of: HISTORICAL SITES PILGRIMAGE SITES CULTURAL SITES MUSEUMS NATURE, FISHING, OR TRIBAL VILLAGES PARKS PICNIC HUTS AND GROVES CAMPING SITES/GROUNDS OPPORTUNITIES 4. ATTRACTIONS MAN-MADE (theme parks, historical & cultural sites)

5. ACTIVITIES SPORTS & RECREATION SHOPPING FESTIVITIES & EVENTS U N I E S Sale / Leasing & Development of: SHOPPING MALLS MEDICAL TOURISM FACILITIES RETIREMENT HOMES SPA & RESORTS GOLF COURSES CASINO-HOTELS NIGHT CLUBS GYMNASIUMS TRAINING/ CONFERENCE HALLS EDUCATION / MEDICAL TOUR FESTIVITIES & EVENTS SPORTS & RECREATION SHOPPING

Cebu International Gateway (Initial Success Story)

Cebu International Gateway ARRIVAL 2005 2006 2007 2008 2009 2010 4 million international seats annually Focus: China, Japan, Korea & ASEAN Focus: Europe, USA, & Canada ACCESS/ROADS-INFRA 2005 2006 2007 2008 2009 2010 Second Major Highway Upgrade Seaports to Mini-malls Efficient Bus System in all Clusters (interconnect with Seaports) Construction of Panglao and Iloilo Airport ACCOMODATION 2005 2006 2007 2008 2009 2010 Priority on Mactan Beach Rooms (#1 Tourist Interest) Priority on 3-Star Cebu City Rooms (#2 Tourist Interest) Focus on Region VII to Expand Rooms Expand Focus to Clusters to Increase Rooms Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage

Davao International Gateway (Work-in-Progress) Two Thousand Five Hundred (2,500) Business Activities @ At least Fifty Activities Each Attraction Fifty (50) Attractions @ At least Ten Attractions each Cluster Crocodile Farm Flower Orchid Eden Nature Park Mt. Apo Samal Island Philippine Eagle Center Pearl Five (5) Clusters Gen. Santos Cagayan de Oro Zamboanga Davao City “Islands to the Highlands Within 30 minutes” ? Davao International Gateway

Manila International Gateway Arts and Nature (San Pablo City) Health & Wellness (Laguna) Spirituality Center (Quezon) Water Adventure (Batangas) Golf and Leisure (Cavite) Calabarzon Bulacan Bicol Region Quezon City Manila Manila International Gateway

The Next Success Story: Two Thousand Five Hundred (2,500) Business Activities @ At least Fifty Activities Each Attraction Fifty (50) Attractions @ At least Ten Attractions each Cluster Five (5) Clusters ILOCOS NORTE Northern Coast ILOCOS SUR The Ultimate Experience PANGASINAN Hundred Islands, Hundred Pleasures LA UNION Coastal Garden ? Laoag International Gateway

More Work Needs To Be Done Tourism is vital tool for national economic development We still need a coordinated effort, more creativity and initiative for our goal of a sustainable tourism development and promotion in the country to become a reality.

THANK YOU! Let’s work together to create thousands of business activities and millions of jobs. THANK YOU! SAMIE LIM Vice President – Tourism, Franchising & Retailing, PCCI Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture E-mail: samielim@blimsfurniture.com Office Number: (632) 7172274 Facsimile (632) 5311005