1. THE TOURISM PROMOTIONS BOARD

2. REPUBLIC ACT 9593 Sections 25 & 45
The Philippine Convention
and Visitors Corporation
is reorganized and renamed as
The Tourism Promotions Board (TPB)
a body corporate attached to
the Department of Tourism
under the supervision of the Secretary.

3. A SINGLE ENTITY
P.D E.O A R.A. 9593
PCB PCVC TPB
Marketing and Marketing and ONE SINGLE
Promotions Promotions ENTITY FOR
MARKETING AND
PROMOTIONS:
* Conventions and * General Tourism * General Tourism
Congresses * Conventions and - International Promo
Incentive Travel Domestic Promo * M.I.C.E.
* Tourism Investment Promotions
* Special Events
DOT in charge of DOT retained:
General Tourism *International Promo
*Domestic Promo
*Tourism Info

4. THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
SIGNIFICANT PROVISIONS
Serve as a single agency for foreign and domestic marketing and tourism investment promotions;
Have an adequate funding to compete globally;
Institutionalize government – private sector partnership

5. TOURISM PROMOTIONS BOARD
REPUBLIC ACT 9593
TOURISM PROMOTIONS BOARD
GOVERNING BODY
The TPB shall be governed; and its powers exercised; by a Board of Directors (“Tourism Board”).

6. TOURISM PROMOTIONS BOARD BROADER COMPOSITION OF THE BOARD OF DIRECTORS
REPUBLIC ACT 9593
TOURISM PROMOTIONS BOARD
BROADER COMPOSITION OF THE BOARD OF DIRECTORS
GOVERNMENT REPRESENTATIVES
The Department Secretary, as Chairperson;
The TPB Chief Operating Officer, as Vice Chairperson;
The TIEZA Chief Operating Officer;
The Department of Foreign Affairs (DFA) Secretary;
The Department of Trade and Industry (DTI) Secretary;
The Department of Transportation and Communications (DOTC)
Secretary;
PRIVATE SECTOR REPRESENTATIVES
Accommodation enterprises;
Travel and tour services;
Land, air and sea tourist transport services;
Conventions and exhibitions services and suppliers; and
Other tourism enterprises

7. THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
EXPANDED POWERS AND FUNCTIONS
PRIMARY FUNCTIONS
Organize the TPB Structure;
Develop and implement a Plan to market the Philippines
as a premier tourist destination;
Direct and coordinate Government and Private Sector
efforts;
4. Develop and promote the Philippines as a center for international meetings, incentives, conventions, exhibitions, sports, medical tourism, and other special events;
5. Engage in the business of tourism. 7

8. THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
EXPANDED POWERS AND FUNCTIONS
SECONDARY FUNCTIONS
Contract loans and issue commercial papers and bonds,
foreign or local;
Execute any deed of guarantee, mortgage, pledge, trust
or assignment of any property to finance programs and projects;
4. Receive donations, grants, bequests and assistance of all kinds, foreign and local;
5. Extend loans through government banks and financial institutions; provide grants/financial assistance for manpower training and other programs;
6. Hire local and foreign Consultants;
7. Performs all other powers and functions of a Corporation.

9. THE TOURISM PROMOTIONS BOARD
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
ADEQUATE FUNDING
Tourism Promotions Trust (proceeds of the sale of PTA assets);
An annual appropriation from the national government
Seventy percent (70%) of the fifty percent (50%) net income of the Duty Free Philippines Corp. accruing to the Department;
At least twenty five percent (25%) of the fifty percent (50%) national government share remitted by the Philippine Amusements and Gaming Corporation (PAGCOR) to the National Treasury;
At least twenty five percent (25%) of the national government share remitted by the international airports and seaports to the National Treasury.

10. THE TOURISM PROMOTIONS BOARD USAGE OF THE TOURISM PROMOTIONS FUND
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
USAGE OF THE TOURISM PROMOTIONS FUND
Marketing and Promotions
= Not less than fifty percent (50%) of the Annual Fund
= At least 10% will be set aside as a
SPECIAL CONTINGENCY FUND
to be used to address the adverse effects
of any crisis or emergencies.
Administrative and Operating Expenses
= Not more than ten percent (10%) of the Annual Fund

11. PROPOSED ORGANIZATIONAL STRUCTURE TOURISM PROMOTIONS BOARD
BOARD OF DIRECTORS
Office of the Corporate
Board Secretary
Office of the Chief
Operating Officer
Office of Tourism
Investment
Promotions
Office of
Internal Audit
Office of
Corporate Planning
Office of
Legal Services
TOURISM
PROMOTIONS
MARKETING
SERVICES
CORPORATE
AFFAIRS
International
Promotions
Department
Domestic
Promotions
Department
M.I.C.E
Department
Strategic
Business
Ventures
Department
Marketing
Communications
Department
Information
Technology
Department
Finance
Department
Administrative
Department
Corporate
Relations
Department

12. SINGAPORE TOURISM BOARD
Chairman and Board of Directors
Internal Audit
STP Consultancy
Deputy Chairman and Chief Executive
Emergency Planning
Asst. Chief Executive
Service Quality
World Expo
Brand Management
Corporate Communications
Planning
Travel & Hospitality Business
Finance and Corporate Services
Resources Development
Human Resources & Organizational Change
Asst. Chief Executive (International)
Asst. Chief Executive (BT MICE & Services)
Asst. Chief Executive (Leisure)
Business Travel & MICE
Mega Events
International Relations
Leisure Marketing
Healthcare Services
Special Projects (Arts)
Education Services
Lifestyle & Events
Sightseeing & Cruise
ASEAN (Islands)
Greater China
Tourism Shopping
ASEAN (Mainland)
Europe
Food & Beverage
South Asia, Middle East & Africa
Oceania
North Asia
Americas

13. THE TOURISM PROMOTIONS BOARD FUNCTIONS TPB DOMESTIC PROMOTIONS DEPT
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
FUNCTIONS TPB DOMESTIC PROMOTIONS DEPT
Responsible for the formulation and implementation of the domestic promotions plan in accordance with the National Development Plan;
Plan and implement sales and promotional programs to encourage Filipinos to travel domestically; to promote tourism as a major national activity; to preserve the country’s diverse cultures and heritage; to instill a sense of history and culture of tourism among the youth and the populace; to promote a responsible tourism as a strategy for environmentally sound and community participatory tourism program among others;
Responsible for the development, management and promotion of special programs and events for the domestic market.

14. TPB WORK FLOW CHART (INTERNATIONAL PROMOTIONS)
DOT
TPB
Office of Tourism
Promotions
TPB
Marketing
Departments
provides the thrust & marketing directions
TPB Board of Directors
Marketing Committees
(Specific Markets)
TPB Marketing Departments
&
TPB Marketing Coordinators
(Foreign Offices)
DOT Tourism Attaché
&
Provides private sector inputs
Draft wirj origran abd
Determine budget
Undertakes research & data gathering
Recommends projects / activities
DOT
TPB
Board of Directors
TPB
Office of Tourism
Promotions
TPB
Office of Tourism
Promotions
Consolidated
Promotional
Plans
Promotional
Plans
Reviews plan and budget
Implementation 14

15. DOT TPB WORK FLOW CHART (DOMESTIC PROMOTIONS) TPB Office of Tourism
TPB Domestic Marketing Coordinators and DOT Regional Office
LGUs /
Tourism Councils
Provides marketing directions and priorities
Undertakes research & gather data
Recommends projects / activities
Marketing Committee
Comes out with promotional
plans, work program and budget
DOT
TPB
Board of Directors
TPB Office of Tourism Promotions
and DOT Regional Offices
TPB
Office of Tourism Promotions
Reviews plan
Implementation 15

16. THE TOURISM PROMOTIONS BOARD
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
WIDER MEMBERSHIP BASE
The TPB shall be open for membership to entities, groups and individuals with economic, social or cultural interest in travel trade, congresses, conventions and other activities related to Philippine Tourism. 16

17. THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS
REPUBLIC ACT 9593
THE TOURISM PROMOTIONS BOARD
SIGNIFICANT PROVISIONS
Serve as a single agency for foreign and domestic marketing and tourism investment promotions;
Have an adequate funding to compete globally;
Institutionalize government – private sector partnership

18. THANK YOU!