comScore | AdEffx comScore offers a variety of solutions for advertisers to measure the effectiveness of not only their digital but cross media campaigns through their different products. – Suite Products Action Lift: uses census-panel approach that measure impact on the advertisers and it’s competitors sites Brand Survey Lift: reports on the lift of consumer attitudes and intentions after exposure to ads Campaign Essentials: audience verification tool can measure what audience was exposed to an ad Offline Sales Lift: measures the impact of online advertising to offline purchases Online Sales Lift: measure the impact of online advertising to online purchases Implementation/Best Practices – comScore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the “On Ad Play URL” – Inform comScore team that the tag as been implemented so they can verify it is working – comScore requests a daily report is sent to the manager plus the ad reports team. Contacts (as of ) – Mallory Armstrong, Campaign Manager (206) | – comScore offers a variety of solutions for advertisers to measure the effectiveness of not only their digital but cross media campaigns through their different products. – Suite Products Action Lift: uses census-panel approach that measure impact on the advertisers and it’s competitors sites Brand Survey Lift: reports on the lift of consumer attitudes and intentions after exposure to ads Campaign Essentials: audience verification tool can measure what audience was exposed to an ad Offline Sales Lift: measures the impact of online advertising to offline purchases Online Sales Lift: measure the impact of online advertising to online purchases Implementation/Best Practices – comScore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the “On Ad Play URL” – Inform comScore team that the tag as been implemented so they can verify it is working – comScore requests a daily report is sent to the manager plus the ad reports team. Contacts (as of ) – Mallory Armstrong, Campaign Manager (206) | –

KN Dimestore | Digital Ad Campaign Evaluation KN Dimestore offers a way for advertisers to measure the effectiveness of their digital ad campaigns. Surveys can be inserted in streaming videos without interrupting the user’s experience – Key Benefits Easy Implementation: minimal turnaround times Speed: real time results Cost effectiveness: custom services based on needs and budget Implementation/Best Practices – Dimestore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the “On Ad Play URL” – In cases where there are more than 2 surveys, a custom script can be developed – Inform Dimestore team that the tag as been implemented so they can verify it is working – Dimestore requests a list of ad ids which should be updated if there are any changes Contacts (as of ) Christina Pate KN Dimestore offers a way for advertisers to measure the effectiveness of their digital ad campaigns. Surveys can be inserted in streaming videos without interrupting the user’s experience – Key Benefits Easy Implementation: minimal turnaround times Speed: real time results Cost effectiveness: custom services based on needs and budget Implementation/Best Practices – Dimestore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the “On Ad Play URL” – In cases where there are more than 2 surveys, a custom script can be developed – Inform Dimestore team that the tag as been implemented so they can verify it is working – Dimestore requests a list of ad ids which should be updated if there are any changes Contacts (as of ) Christina Pate