Indonesia’s Digital Creative Profile & Opportunities

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Presentation transcript:

Indonesia’s Digital Creative Profile & Opportunities Indra Purnama Bandung Digital Valley Bilpen Nainggolan PT. Telekomunikasi Indonesia

Market Profile

Indonesia’s Key Figures the size Internet Users in SEA Indonesia’s Key Figures Source: TechinAsia, November 2013 More than half of Indonesia’s Internet Users are younger than 20 years old

the growth driver 20% Y-Y Growth 30% Penetration

Source: www.emarketer.com & IDC Indonesia mobile internet Source: www.emarketer.com & IDC Indonesia

mobile behavior Where to Access Mobile (%) Media Consumption (Minutes / Day) Activities (%) Source: inMobi

digital [un]divide Geographic Promising market is now shifting to eastern region Demographic Low-End users could spent up to 30% of their salary for mobile services

e-commerce market Buyer (Million) Trx (US$ Billion) 70% of Indonesian online users intend to make an online purchase Source: eMarketer,March 2013

ecosystem & key players

startup communities

industry’s associations game telematics e-commerce software content animation digital creative

ICT incubators Corporation Venture Capital University Government i2TY

venture capitals

enterprise initiatives Telco Operator Mobile Operator Mobile Operator Bank Consumer Corporation

opportunities

Payment Method for e-commerce #1: Payment Solution Payment Method for e-commerce in Million Source: Indonesia Credit Card Association, 2013, VelaAsia

in search of Indonesian Paypal Bank Payment Gateway Telco Operator

#2: Solution for Low-End Users The only touch point is Mobile Phone Feature-phone optimized apps

#3: software as a service SAAS is now only feasible to SME 40 Million SMEs in Indonesia Represents 99% of all companies Retail sales US$ 134 Billion

#4: [vertical] e-commerce E-commerce market size will be US$ 4.5 Billion in 2016 No dominant player yet Vertical e-commerce is believed to have a good opportunity in Indonesia.

regulations

related regulations Law of The Republic of Indonesia No. 11 / 2008 Electronic Information & Transaction Government Regulation No. 82 Implementation of Electronic System & Transaction Draft Government Regulation – Electronic Commerce Ministry of Trade Draft Government Regulation – Foreign Investment – Ministry of Trade Government Regulation No.82 Signed by President October 2012 Certification Data centre > to protect from cyber crime Domain .id > to protect from cyber crime Public service? Foreign Investment Still a proposal by Secretary General of Ministry of Trade If approved, online retail must be fully owned by Indonesian citizenship or Foreign must open a 2,000 square meters store/warehouse. BKPM has closed application from foreign investors

Thank You Indra Purnama indra@mikti.org Bilpen Nainggolan bil@telkom.co.id