Presentation on theme: "Nokia Names. NOKIA VIDEO Background NOKIA 1865 - Forest industry enterprise in southwestern Finland. Manufacture pulp and paper on the Nokia River. 1967."— Presentation transcript:
Background NOKIA 1865 - Forest industry enterprise in southwestern Finland. Manufacture pulp and paper on the Nokia River. 1967 - Nokia merged with Finnish Rubber Works and Cable Works (Nokia Corporation). 1980s - Increased its position in the telecommunications and electronics markets. First mobile phones in the 1980s 1994 - decided to focus on mobile phones and telecommunications as the core of the business and divested its non-core operations 1998 - Nokia bought a number of small companies that develop e-commerce and telephony technologies to expand its drive into mobile Internet capability. According to sales figures of 2003, Mobile Phones generated 80% of Nokia’s net sales, networks 19%, and ventures 1%. It is obvious that Nokia’s primary business is mobile phones.
SWOT Strength Weakness - Build on current technology -Existing knowledge of target market (developing) - Wide Range of Products - User friendly products - Product warranty World-Wide -Higher prices compared to competitors - late in clam shell phones - Low rate of adaptation -Dependence on strength in low-end and mid-range phones OpportunityThreat -Expand their market -Innovation -Capitalize on different trends than only telecommunication -Other competitors growth -Lost market share -Market become more saturated -Developing Countries -Small local Companies -Cell phone brand piracy in the developing world