1. Nokia Names

2. NOKIA VIDEO

3. Background NOKIA 1865 - Forest industry enterprise in southwestern Finland. Manufacture pulp and paper on the Nokia River. 1967 - Nokia merged with Finnish Rubber Works and Cable Works (Nokia Corporation). 1980s - Increased its position in the telecommunications and electronics markets. First mobile phones in the 1980s 1994 - decided to focus on mobile phones and telecommunications as the core of the business and divested its non-core operations 1998 - Nokia bought a number of small companies that develop e-commerce and telephony technologies to expand its drive into mobile Internet capability. According to sales figures of 2003, Mobile Phones generated 80% of Nokia’s net sales, networks 19%, and ventures 1%. It is obvious that Nokia’s primary business is mobile phones.

4. Competitors

5. SWOT Strength Weakness - Build on current technology -Existing knowledge of target market (developing) - Wide Range of Products - User friendly products - Product warranty World-Wide -Higher prices compared to competitors - late in clam shell phones - Low rate of adaptation -Dependence on strength in low-end and mid-range phones OpportunityThreat -Expand their market -Innovation -Capitalize on different trends than only telecommunication -Other competitors growth -Lost market share -Market become more saturated -Developing Countries -Small local Companies -Cell phone brand piracy in the developing world

6. Key Success Factors Emerging markets Technology – R&D Investment Marketing Brand Image

7. Problem Clam Shell Developed Market Manufacturing Cost Developing Market

8. Problem

9. Marketing MIX PricePromotionProductPlace

10. Options/ Alternatives Option 1: Continuing the way they are Option 2: Restructure and Innovation Option 3: Counting Nokia out (big mistake)

11. Recommendations Open source policy R&D -internal communication Out-Sourcing Collaboration Differentiate between developed and developing market

12. Nokia Today Structure Current market share/ Industry Latest phones Newest markets Profits

13. THANK YOU Questions ??