1. INTERNET USER - INDONESIA *in millions 59,6 72,7 83,6 93,4 Source: eMarketer, 2013 2012201320142015 DID YOU KNOW?

2. Penetrasi Pengguna Internet Six countries from Southeast Asia is home to an online population in excess of 62 million.

3. ONLINE AUDIENCE in INDONESIA Source: Comscore Media Metrix, 2013

4. 51,5 48,4 femalemale DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, Des 2012

5. Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013

6. SOCIAL NETWORKING Source: Comscore Media Metrix, 2013 10,55,926,480,2 4,9 MILLIONS

7. SOCIAL NETWORKING by percent Source: BBG & Galup, Oct 2012 47,6 37,6 29,4 95,7 PERCENT

8. SOCIAL MEDIA USE ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM OWN AN ACCOUNT USED in THE PAST MONTH 9898 9393 3232 8080 7979 7474 3939 4141 5959 3 1515 1212 Source: We Are Social SG JAN 2014

9. SOCIAL MEDIA PENETRATION as A PERCENTAGE of THE TOTAL POPULTION AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME PERCENTAGE of MOBILE USERS USING LOCATION- BASED SERVICES SOCIAL INDICATORS 15152H54M 7474 3232

10. NUMBER of ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGES of TOTAL POPULATION PERCENTAGE of MOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION MOBILE STATS 80,1M323252M2121 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE ##

11. 4 th LARGEST FACEBOOK POPULATION IN THE WORLD INDONESIA is 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel

12. 70 FACEBOOK USERS in INDONESIA are UNDER 25 YO

13. 7575 FACEBOOK USERS in INDONESIA ACCESSING THROUGH MOBILE

14. 385 are SENT per DAY TWEETS Source: SEMIOCAST, JUL 2013

15. Source: Linkedin 2012, Socialbakers 2013 2.614.214 TOTAL LINKEDIN USERS #3 FASTEST GROWING POPULATION RANK 18 Socialbakers (Global,2014) LINKEDIN in INDONESIA 11,01 PENETRATION of ONLINE POPULATION 3 INDUSTRY OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE

16. USER at the AGE 15-24 IS WEB VIDEO SEARCHING 46 Source: ComScore Video Metrix 2012

17. ALMOST HALF OF USERS WHO WATCH VIDEO ONLINE IN INDONESIA ARE 15-24 yo Source: ComScore Video Metrix 2012

18. UNIQUE USER PER MONTH 1 BILLION Source: Youtube, 2013

19. VIEWS PER MONTH 6 BILLION Source: Youtube, 2013

20. TIME ON SITE PER SESSION 18 MINUTES Source: Youtube, 2013

21. HOURS OF VIDEO VIEWED/DAY 900.000 Source: Youtube, 2013

22. COME FROM MOBILE 22 OF VIEWS Source: Youtube, 2013

23. WORLD-WIDE MALAYSIA INDONESIA SINGAPORE 76,1 92,3 7373 63,5 Reach of News/information category: Source: Comscore Media Metrix, 2013 DIGITAL MEDIA

24. Source: ALEXA.com Jan 2014 DETIK.COM KOMPAS.COM VIVA.CO.ID MERDEKA.COM TRIBUNNEWS.COM 1 2 3 4 5 6 7 8 9 10 THE BIG PLAYER in INDONESIA KAPANLAGI.COM OKEZONE.COM LIPUTAN6.COM BOLA.NET TEMPO.CO

25. 800-900 Articles per day (Dec’2013) 982.918 Total Published Content Dec’2013 JAN’2014  18.588 posts 223.020 Members (Jan’ 2014) Source: Kompasiana TEAM BLOG 230.156 Total Facebook likes 292.521 Twitter follower RANK 29 Alexa.com (Jan’2014)

26. 3,1 4,6 5,9 7,4* 201220132014 2015 6,7% 8%8% 9%9% 10% digital buyers in Indonesia percentage of Internet user * In millions DIGITAL BUYERS Source: eMarketer Jan 2013 HIGHLIGHT on SEA (SOUTH EAST ASIA)

27. MOST USED E-COMMERCE SITES 5050 49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012 DIGITAL BUYERS

28. DIGITAL BUYERS 11 ONLINE CONSUMER is GROWING in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013

29. DIGITAL BUYERS USD239 or IDR 2,3 MILLION THE AVERAGE MONEY SPENT in INDONESIA Source: Survei Index E-Commerce, Rakuten 2013

30. DIGITAL BUYERS 54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months) Source: Mastercard’s Index for 2012

31. DIGITAL BUYERS Source: Survei Index E-Commerce, Rakuten 2013 78 SHARE PRODUCT VIA SOCIAL MEDIA 14 ONLINE SHOPPING BY HP/TABLET/GADGET INDONESIAN LIKES TO.. 28 SHOPPERS STILL BUY ON STORE/OFFLINE

32. CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS Source: APJII 2012 female male MOST BOUGHT PRODUCT IN PERCENT 71,139,1 1 9,0 8,8 39,1 2,1 8,7 3,8 11,1 5,2 2,2 0,8 5,0 0,3 4,8 4,7 0,3 4,6 DIGITAL BUYERS

33. DIGITAL BUYERS Source: APJII 2012 PAYMENT ONLINE 7070 4141 30 2424 1515 BANK TRANSFER KLIK BCA CREDIT CARD CASH on DELIVERY MANDIRI INTERNET Source: Veritrans & Dailysocial DIGITAL BUYERS

34. 2424 20 16 1414 1212 8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINEMNT Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 DIGITAL MOBILE GLOBAL MOBILE USERS SEARCH

35. 113 83 275 8383 103 at HOMEON the GO In STORE At WORKAt SCHOOL Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 DIGITAL MOBILE GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH 125 108 150 82 3737 77 100 214 101 92 RESTAURANTSHOPPINGFOODTECHTRAVEL 154 69 101 102 116 129 146 0 87 190

36. DIGITAL MOBILE 2424 20 16 1414 1212 8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINMENT Source: InMobi, Mobile Media Consumption WHAT INDONESIAN SEARCH

37. DIGITAL MOBILE DIGITAL MOBILE 6969 35 29 1717 1414 6 6 IN BED WAITING WATCHING TV SPEND TIME W/ FAMILY COMMUTER LINE MEETING/CLASS BATHROOM In INDONESIA, PEOPLE LIKE TO USE MOBILE PHONE when THEY’RE ALONE Source: InMobi, Mobile Media Consumption WHERE PEOPLE ONLINE?

38. DIGITAL MOBILE INSTANT MESSAGING 4343 37 36 2323 2020 16 1616 WHATSAPP BBM LINE FB MESSENGER WECHAT KAKAOTALK SKYPE INDONESIANS ARE A VERY SOCIAL AND “CHATTY” MARKET INDONESIAN LIKES TO CHAT...A LOT Source: On Device Research 2013

39. AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP 5 HOURS 27 MINUTES Source: We Are Social SG JAN 2014

40. MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 14% Source: We Are Social SG JAN 2014

41. SMARTPHONE PENETRATION of TOTAL POPULATION 14 Source: We Are Social SG JAN 2014

42. SMARTPHONE USERS SEARCH FOR LOCAL INFO BY PHONE 14 Source: We Are Social SG JAN 2014

43. 14 SMARTPHONE USERS RESEARCH FOR PRODUCT Source: We Are Social SG JAN 2014

44. SMARTPHONE USERS PURCHASE ONLINE by PHONE 57 Source: We Are Social SG JAN 2014

45. 3 INDONESIA IS THE 3RD CONSUME MEDIA in SEA THERE ARE AROUND 75 MILLION NEWS READER in INDONESIA INDONESIA HAVE THE LARGEST ONLINE/DIGITAL in SEA FB PENETRATION, TWITTER LARGEST VIDEO IS MASSIVE in INDONESIA.. ESPECIALLY YOUTUBE 6 BILLION VIEWS PER MONTH

46. 3 INDONESIAN SPENT ALMOST IDR 2,3 MILLION ONLINE 28 % OF THEM, STILL LIKE TO BUY OFFLINE/ CONVENSIONAL BY 2015, 7,4 MILLION DIGITAL BUYERS in INDONESIA FACEBOOK IS NUMBER 1 on ONLINE SHOPPING, but THE TREND IS DECREASING Source : Seno, Digital Creative & Social Media Enthusiast