IES Outreach Program The “Hyderabad Air” Campaign By: Winrock International India With the Support of: USAID, USEPA & NREL Prepared For: Better Air Quality Workshop, Agra, India December 2004

Background Hyderabad is one of the most air polluted cities in India Apparent public apathy/cynicism despite some awareness Outdoor air quality taking its toll on public health – especially children

Objectives Raise awareness – linking outdoor air quality and public health Encourage action at the individual, local and community levels to address air quality issues

Approach Launching a campaign that reaches the masses – focus on children Gaining support from government and other agencies Recruiting potential partners Media and Outreach Public Education Strategy

Supporting Government Agencies The National Green Corps – Andhra Pradesh chapter (APNGC) Andhra Pradesh Pollution Control Board (APPCB) Municipal Corporation of Hyderabad (MCH)

Partners NGOs: CSIM, Planet3… Schools Youth & Cultural Clubs Hospitals & Health Institutions Corporations

Media Outreach Theme for the campaign – children Objectives:  Compelling visual  Simple yet powerful meaning  Minimal text and clear message

Health Effects Respiratory diseases Headaches High blood pressure Heart problems Kidney damage Neurological and brain damage Cancer Reproductive problems Various other health effects

What Can You Do? Pool cars as often as possible Plant a tree…and maintain it Travel by public transport whenever possible Do not hire autos or taxis belching smoke Make sure your vehicle is properly maintained Combine vehicle trips whenever possible Cross streets at designated sidewalks

What Can You Do? - continued Discuss air pollution issues with family and friends – raise awareness Login to our website – make suggestions and win a prize Details on our website –

Public Education Strategy Advertisement campaign:  Newspapers  Magazines  Bus & Auto Backs  Posters  Leaflets  Website

Outreach Events Hosting various events for children and young-adults – idea forums, quizzes,, etc.. Sponsorships and Road Shows Postcard Campaign for school children

Evaluating Campaign Impact Gauging feedback on campaign website Conducting surveys in schools Review entire campaign and in a lessons-learned document for future work

Giving Thanks USAID and USEPA for funding this project NREL for their guidance and for making this happen All partners – especially children