1. Public Awareness Campaign - The Importance of Recycling in Chodzież Public Awareness Campaign - The Importance of Recycling in Chodzież Michał Turowicz, Sabina Eriksson Olena Velychko, Rafał Lorek, Natalia Alberska

2. Focus of Campaign

3. We aim to inform about the importance of recycling and to make sure environmental awareness increases in the area. We want to discourage the act of burning rubbish in furnaces. Mission statement

4. 2 Phases Actions - Phase 1Future Actions - Phase 2 Informational Stands in Chodzież Schools; 4 High/Secondary schools, 2 Primary Schools Neighbourhood recycling stations Increase the amount of recycle stations in the Chodzież area Handout Leaflets in Schools and in the Community Informational cooperation with church Media, Local Press etc. Website

5. 2012 October Search for volunteers (pool of max 50 people) in the Chodzież schools, in the local community, the municipality workers, NGO´s, etc. Find additional 2 people interested in being the overall administrative responsible (“managers”) of the project that pulls all the strings. 2012 November Organize meeting between managers and volunteers. Make schedules for volunteers, divide the responsibilities for the different action activities. 2013 December The managers search for funds - the Department of Environmental Protection, Regional Government. Volunteers search for donations/sponsors - Foundation Our Planet, boutiques in the area for sweets, balloons for the campaign etc. Action Plan - Phase 1 Action Plan - Phase 1 Step 1. START-UP Step 2. ORGANIZATION Step 3. FUNDING

6. 2013 March Create a simple website where people can se our goals and events in the area, as well as a forum where people can discuss recycling habits etc with other inhabitants. Conduct face-to-face survey about recycling habits at home Evaluate results from surveys and adjust information/ workshops towards the citizens needs. 2013 April Contact headmasters of the schools we want to visit, if possible appoint meeting, to inform about the campaign and to get approval to put up informational stands in their schools – where and when. Contact the Church to evaluate possible cooperation. Contact Foundation Our Planet to invite speakers/experts /informateurs from their organization to participate in the school activities/ workshops 2013 May Production/order of campaign materials (leaflets, banners etc.) Action Plan – Phase 1 Action Plan – Phase 1 Step 5. SUPPORT Step 4. REACH OUT Step 6. CAMPAIGN MATERIALS

7. 2013 June Inform the citizens, the schools about upcoming workshops, informational stands and our websites the schools and in church through mouth-to- mouth meetings, media, press etc. 2013 July Spread the leaflets in town and through mailboxes Informational stands and handout of leaflets in 6 schools Workshops Church 2013 August Evaluation of project together with the local and regional government and the schools. Event for all volunteers/managers involved as “reward”/”payment”. Plan for new campaign/Phase 2 Step 8. MAIN CAMPAIGN Step 7. INFORM THE CITIZENS Step 9. EVALUATION & PLAN Action Plan – Phase 1 Action Plan – Phase 1

8. Survey Aim of the survey: to learn about the most crucial issues about recycling for the people in order to decide what to focus on Steps Contacting local government, NGO FOP, identification of target groups Creating the survey Training of volunteers with a professional First research (5-15 families) Evaluation & Adjustment Actual survey Sample: 500 (covers ca 10% of population) 3 months 15 volunteers

9. Informational Stands in Schools: Presentations by experts from Foundation Our Planet Workshops Games (Quiz-games etc.) hand-out of leaflets 6 days in total 12 volunteers 3 experts This household recycles! Attract attention through funny/odd posters Presents: candy, buttons with print, signs. Actions in schools

10. RECYCLE For a Smoke Free and more Sustainable Chodzież! This is what YOU can do to help… Partners: Department of Environmental Protection, Foundation Our Planet An Informational Leaflet About: The Importance of Recycling What you recycle and where you have recycle stations in Chodzież Environmental impacts of burning recycling materials Heath issues connected to smoke/chemicals from burning in furnaces “Checklist” where you can test your family´s recycling behavior

11. Website Will contain: Information about the importance of recycling and location of recycling stations in the town Forum for discussions Links to Foundation Our planet and the Department of Environmental Protection etc. Will build on free blog-like platform (e.g. wordpress) StartInformationForumLinks

12. Budget CampaignPrice/Piece (PLN) Amount/yearTotal Cost (PLN) Administration & Management 100022000 Marketing materials: Website (Ev. Costs of Domain) 801 Leaflets 0,210 0002000 Banners 1502300 Posters/Boards 51260 Event materials (balloons, sweets, buttons) 300 Survey 0,0550025 Workshops: Travel 2003600 Accommodation 40031200 Food 3003900 TOTAL COSTS (PLN): 7465

13. Strengths - Public authorities (politicians, local government) are aware of the problem. It's also in their interest to promote tourism and clean city. - Infrastructure is already there - New bill implementation in 2013 - Nationwide NGOs dealing with this problem (Fundation „Our Planet”, internet portals) that have experience in acting at the local level (educational, informational campaigns) - Location of the town can rise up the impact of potential arguments Weaknesses - People too used to a „system” and certain habits - Lack of local organizational infrastructure Opportunities - A lot of work can be done by volunteers, we don't need big funds - Many sources of volunteers Treaths - Funding could be a challenge to get. - Passivity of people concerned with the topic - Mismanagement on the side of company responsible for removing litter/local gov SWOT

14. Ensured law enforcement & good management Bill implementation 2013 Public Awareness campaign to change mentality and behaviour Behavioral change is not enough on its own, but it is a vital factor.

15. Thank you! Questions?