1. Young people Students/ under 25’s How to encourage train travel

2. Introduction  Three sub groups  Commuters (<25)  School kids  University & college students  Considerations  Marketing ideas

3. Commuters: considerations

4. Commuters: marketing ideas  Strategy: partnership with employers – encourage their staff  Strategy: comparing to bus/car > TRAIN IS BETTER  Social media  Bill boards  Radio ads  Poster campaign  Bus stops  Traffic jam locations  Gas stations

5. Rather be here? Or there?

6. School children: considerations KIDS PARENTS - More safe for kids - Independence for kids - Quicker for parents (drop-off)

7. School kids: marketing ideas  At school  Smaller kids: field trip  Leaflets: front for kids, back for parents  Posters

8. University & college students: considerations

9. University & college students: marketing ideas  Focus on first year students  Introduction offers (NUS-card)  Discount, corporate with university  Social media

10. Thank you for listening!  Any questions?