Types of Event 1.Sole Event 2.Joint Event. Sole Event 1.Launching/Grand Opening/Opening Ceremony 2.Anniversary 3.Meeting/Convention/Conference 4.Contest.

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Presentation transcript:

Types of Event 1.Sole Event 2.Joint Event

Sole Event 1.Launching/Grand Opening/Opening Ceremony 2.Anniversary 3.Meeting/Convention/Conference 4.Contest 5.Competition 6.Seminar/Symposium 7.Award Presentation 8.Incentive/CRM Event 9.Public Relations or Corporate Social Responsibility Event 10.Entertainment/Sport Event

Launching/ Grand Opening/ Opening Ceremony

Anniversary

Meeting/ Convention/ Conference

Contest

Competition

Seminar / Symposium

Award Presentation

Incentive Tour / CRM Event

Entertainment / Sport Event

Joint Event 1.Exhibition or Exposition (Expo) 2.Trade Show 3.Trade Fair or Consumer Fair 4.Event Sponsorship

Exhibition/ Exposition (Expo)

Trade Show

Trade Fair/ Consumer Fair

Event Sponsorship

The Why, Who, When, Where, and What of Event Marketing WHY Why should anyone want to come to our event? WHO Who can we attract to our event? To whom are we marketing the event? WHEN When should we hold the event? WHERE Where should we hold the event? WHAT What are we selling?

6 Ps of Event Marketing The 6 Ps of Event Marketing PEOPLEPLACE PROCESSPRODUCT PRICE PROMOTION

6 Ps of Event Marketing What it is that you are offering? What is your event actually? PRODUCT How much you are charging your attendees? How much it is costing them to be so charged? PRICE A useful and practical detail concerning the influence of venue upon event performance The reasons that might drive an event into a venue that does not reflect well upon it PLACE

6 Ps of Event Marketing Activities that will bring an event forward to the attention of potential customers and which in doing so will generate attendance PROMOTION* The mechanics of booking and using an event PROCESS All those event operatives who come into direct contact with attendees PEOPLE

The Event Marketing Promotional Mix* Advertising Public Relations Social Networking Direct Marketing Sales Promotion Website Design Viral Marketing Experimental Marketing