2.  Guest Speaker – Lindsey Creath  Report out on Event Description  Defining the Vision  Next Week

3. Upon completion of this week, the student will understand: Defining the Vision  Determine the purpose of the event  Establish environmental standards for the event  Define financial goals of the event

4. Who is the client? › Association Market › Business Market › SMERF Market Purpose of the Event

5. › Association Market  Trade associations  Professional associations  Nonprofits

6. › By the numbers  More than 20,000 national associations  In addition to their membership rosters, 500,000 are employed to manage the associations  227,000 association meetings and event s each year  37.5 million people spending $38 billion  Average annual expenditure for an association event is over $300,000 Sources: Shock, Sgovio, Stefanelli. On-Premise Catering, 2011. 2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

7.  Events they hold › Local chapter meetings › Committee meetings › Board meetings › Topical conferences › Educational events/workshops/seminars › Charitable works › Annual conventions - exhibitions

8. What are the Top 5 convention cities?

9.  Las Vegas  Chicago  Orlando  New York City  Anaheim

10.  What about Omaha??? › Omaha Convention & Visitors Bureau › http://www.diabetes.org/in-my-community/local-offices/omaha-nebraska/ http://www.diabetes.org/in-my-community/local-offices/omaha-nebraska/ › http://www.heart.org/HEARTORG/Affiliate/Omaha/Nebraska/Home_UCM_ MWA026_AffiliatePage.jsp http://www.heart.org/HEARTORG/Affiliate/Omaha/Nebraska/Home_UCM_ MWA026_AffiliatePage.jsp › http://www.komennebraska.org/komen-race-for-the-cure/race- information/nebraska-omaha-race/ http://www.komennebraska.org/komen-race-for-the-cure/race- information/nebraska-omaha-race/

11.  Corporate and business markets represent 75% of the total catering sales in the United States.  Some are booked years in advance  Not economy sensitive, more stable  More concerned with overall value than solely on price  Planned attendees are guaranteed Source: Shock, Sgovio, Stefanelli. On-Premise Catering. 2011

12.  Events they hold › Meetings and conventions › Incentive events › New product introductions › Building openings › Recognition

13.  Training sessions and seminars  Anniversaries  ICW (in conjunction with)  Customer appreciation  Sporting events

14.  By the numbers › 1.1 million events › 84 million › Over $30 billion per year on events › Average event $550,000 Source; 2008 Meetings Market Report, Meetings & Conventions Magazine, August 2008

15.  What about Omaha??? › Berkshire Hathaway Shareholders Meeting http://www.berkshirehathaway.com/meet01/2012meetinginfo.pdf › Kiewit 125 th Anniversary Celebration › US Figure Skating Championships http://www.2013uschampionships.com/

16.  Social, Military, Educational, Religious and Fraternal gatherings  Tend to be smaller associations of people for a specific reason  Participants typically pay their own expenses so accordingly are more price sensitive

17.  Social Events › Weddings › Wedding anniversaries › Reunions › Bar and Bat Mitzvahs › Baptisms and Confirmations › Birthdays › Fundraising events

18.  Military Events › May involve attendance of high ranking political figures › Subject to many rules › Many have per diem rates that set limits on expenditures for lodging and meals › Meeting places and accommodations must meet ADA and fire safety certifications › Enhanced security requirements are common

19.  Military Events › Training of government workers › Awards functions › Federal holiday celebrations › Meetings › Balls

20.  Educational Events › Can generate a respectable amount of revenue and profit › Includes sporting events associated with institutions; high school, college, etc.

21.  Educational Events › Continuing education seminars › Symposiums › Graduations › Graduation parties › Alumni events › Donor recognition › Fundraising events › Fraternity and Sorority events › Sporting events/tournaments

22.  Religious Events › Church fundraisers › Weddings › Baptisms › Confirmations › Bar and Bat Mitzvahs

23.  Fraternal Events › Rotary, Kiwanis, Masonic organizations › A good source of steady business › Standing orders for meetings, i.e. every Monday at 12:00noon

24.  Shortening of meetings to reduce lodging and meal expenses  Increasing cyber conferencing  Changing frequency of Annual meetings to every other, etc.  Going to more regional meetings that members can drive to reducing air travel  More value focused, i.e. live video for non-attending members

25.  Increasing the interactivity of meeting sessions  Merging of sponsoring organizations  Virtual trade shows  Outsourcing  Focus on ROI

26.  Identified client  Defined the purpose  Next step establish the financial goals

27.  Profit  Goodwill  Entertainment  Publicity

28. Purpose of the Event  Support area high school Culinary Arts/ Food and Consumer Studies programs  Prepare for the State Pro-Start competition  Familiarize high school students and parents with the MCC Culinary Arts Program  Introduce Culinary Arts as a career option  Network with Industry professionals

29.  Financial Goals › Goodwill › Entertainment › Publicity

30.  Financial Goals › Define financial goals of your event  Profit  Goodwill  Entertainment  Publicity

31.  HOLIDAY time  Next class will be January 7, 2013  Guest Speaker – Megan Gilligan, Director of Catering Embassy Suites, LaVista and owner of Inkblot Paper Designs  Organizational and Planning Considerations